Firebelly

DECEMBER 4, 2012

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 2012 was an exciting year in the social media space. Seriously obsessed.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Webbiquity SMM

OCTOBER 13, 2010

Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Nielsen BuzzMetrics. Budget: We don’t need no stinkin’ budget. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis.

Research 107

Research Nielsen Sentiment Facebook 107

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MAY 15, 2019

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. Warning: When Twitter reports ‘impressions,’ those are not actual impressions. Consideration.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? applications like Facebook, Twitter, Skype, etc. First – What are the objectives? What questions are you trying to answer? In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Brand Sentiment.

B2B 144

B2B Survey ROI Metrics 144