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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 123
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Marketing Attribution Software to the Rescue. The answer lies in finding the right marketing attribution software solution.

Software 101
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 102
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How to create a complaint management system to protect your brand reputation

Sprout Social

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Ticketing and tracking A ticketing system is software that manages and tracks complaints from different sources and assigns them to the right people on your team.

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31 free social media templates that will elevate your workflows

Sprout Social

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media audit template A social media audit is a step-by-step review of your business’ social presence.