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How to Find Your Audience on Social Media

Social Media Strategies Summit

If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. Image source If not, consider embedding a survey on your website or promoting it via on-site popups or chatbots. Use a little educated guesswork, too.

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Top Generative AI companies

The Realtime Report

Their extensive portfolio of services encompasses consulting, data analysis, domain-specific model development, and solution development, catering to a broad array of business challenges.

Company 103
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 111
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning. What is AI automation?

Strategy 105
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How to build a competitive intelligence system that wins

Sprout Social

For competitive intelligence to make an impact on your business, it needs to be embedded into your culture. Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. Jack of all trades.

System 106
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. But it also contains a competitive analysis component that earns it a spot in our list of social media listening tools. It incorporates Blue Silk GPT for AI analysis.

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Who Owns Social Media? Risk Management?

SocialFish

This is also a reason to include as many people as possible in the risk analysis process. Therefore, both risk management and social media should be embedded in your culture with everyone playing a role. Associations’ social media programs are further along the evolutionary chain than risk management.