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How to create better social listening queries

Sprout Social

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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How to analyze fan growth charts on social media

Unmetric

In this article, you are going to learn the first part of doing social media analysis. I personally think it’s the most important part of any analysis because it lays out a path to follow. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics.

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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Sprout’s tagging feature makes this type of analysis easy. Many marketers know how effective paid social media can be in boosting the reach and impact of your social posts. And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network.

Data 121
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Structure this like a traditional SWOT analysis. Use Hootsuite Streams to track them across every social network. Do your research (AKA a competitive analysis). Performing a SWOT analysis of your and your competitors’ customer service offering is a clear way to see gaps in the marketplace. See it in action.

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7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. SocialPilot is a great tool that gives a detailed analysis of your LinkedIn marketing efforts. Sign up for a demo.

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