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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Here are some examples of what you can determine through social media listening: Social share of voice. Brand sentiment. Social ROI. Find out how much return you’re getting from your social media efforts. Social listening helps businesses stay in touch with their customers, competitors, and industry.

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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Sprout’s tagging feature makes this type of analysis easy. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Many marketers know how effective paid social media can be in boosting the reach and impact of your social posts.

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Top 7 Mention Alternatives For 2024

Keyhole.co

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Sprout Social Another popular name among Mention alternatives is Sprout Social.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand. Sentiment analysis tools process millions of comments in minutes, distilling the data into an accessible dashboard.

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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.