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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 104
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 113
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

Why does every company need a social media strategy? Having a well-crafted strategy will help you clarify your opportunities, weaknesses, strengths, and threats, as in a SWOT analysis. Why does every company need a social media strategy? If you aim to leverage those channels, you will need to develop a social media strategy.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

There are many online platforms and mobile-toting people. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Monitoring and sentiment analysis are some of the features Brand24 offers.

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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Less “social”, more “media”.

Mobile 105
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10 best competitor benchmarking tools in 2019

Unmetric

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people. We might be biased here, but it’s our blog so we’ll put Unmetric at the top.

Tools 85