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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112
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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. More analysis and info from Beth Harte here ). See also Google Crisis Response. I do now!).

Mobile 177
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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. That’s why companies of all sizes hire sales people, and pay large commissions for sales. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire.

Cost 79
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The Power of Location Based Ads in Mobile Technology

Idaconcpts

While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with. In order to get an ad in front of someone, that person has to be on a mobile website or on a specific app while they are in a geographic region. Potential Issues. Fixing the Problems.

Mobile 133
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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. That’s why companies of all sizes hire sales people, and pay large commissions for sales. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire.

Cost 70
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 105