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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. More analysis and info from Beth Harte here ). See also Google Crisis Response. I do now!).

Mobile 177
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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality! While a lot of this time might be spent browsing websites or using apps, the clear winner as far as time spent is concerned, is social media.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 103
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. New to data analysis?

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 112
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. SocialPilot is a great tool that gives a detailed analysis of your LinkedIn marketing efforts. Rank Ranger.

Analytics 112