Trending Sources

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

SocialTimes Facebook

Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. The company was hatched at Carnegie Mellon University, and it released an application that detected emotions in people’s faces, IntraFace, which is no longer available via app stores. We are thrilled for our next big step forward by joining Facebook.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. What’s more, only 40 percent of companies survive more than a decade. The average life expectancy for a U.S.

How Many Dollars Did That Content Drive? A Multi Level Analysis.

Simply Measured

Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Distinctly identify what made a post hit a goal or not hit a goal  based on link shared, broader company goals, and many other brand-specific, $$$-centric goals. Education & Analysis Social MediaHigh-Level: The Total Campaign.

Who “Owns” Social Media Data at Your Company?

Simply Measured

In this scenario, a centralized business intelligence team handles all data and analytics for the company. The Cons:  As a social marketer (or a member of any other team), your analysis becomes less flexible. The Pros:  Analysis is aligned with marketing goals. In this scenario, the company doesn’t care about social data. Education & Analysis Social Media

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How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Whitespace is also used to refer to new avenues that companies may consider expanding to that exist outside its core competency.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. Fast Company Features.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Spyfu helps you to see which companies are buying ads for certain search terms, and even shows the exact ad copy that they’re using. Final Analysis. 22 Resources for Data-Mining Your Industry. Spyfu. 7,575.

2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. As with the big directory of over 400 companies, the list of transactions requires some judgment about which deals to include. Companies

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc.

The Social Media Analysis Business in 2014

Net-Savvy Executive

One of the nicest compliments I''ve received over the years came from a company founder who read one of my reports and said I''d summarized his company''s work better than they did. VC and PE money funded multiple acquisitons by companies staking out hoped-for prominent positions. Social media analysis summarize.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Related to the last point, companies should consider the average person’s mindset when they’re using social media. Where to begin?

When is the social curation bubble going to burst? — Tech News and Analysis

gigaom.com

Tech News and Analysis. The company, which has been running in public since 2009, welcomed the injection of funds as a way to help expand and scale up its system for bookmarking and organizing, which is based around a clustered visual interface. But the reality is that not every company in this space can succeed because they are all competing for the same sorts of attention patterns.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Language Support in Social Media Analysis

Net-Savvy Executive

Even if your company does business in only one country, you might need multiple languages. Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysisFilter content by language. More to follow.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. The example above is a bit of mixed bag in this regard. Design. You certainly know that this ad features a QR code. Whaaa?

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market. Vendors, have you checked your company's entry recently? Social media analysisGot one yet?

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about. What your competitors are doing in social media.

How to Build a Company Culture That Works

SocialFish

The analysis of the responses will guide the development of a very focused workshop agenda, where the group will work through a small number of key discussion topics. The post How to Build a Company Culture That Works appeared first on SocialFish. Interested in any of these workshops? Contact us today. Strategic Clarity Workshop. ———-. ”). It’s your baseline.

The Personalized Experience is a Marketing Trend for 2017

Spin Sucks

Gini Dietrich has what it means for you and how you can implement it, even if you're not a huge consumer company. Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customerThe post The Personalized Experience is a Marketing Trend for 2017 appeared first on Spin Sucks.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million.

How Our Big Data Platform and Social Analytics API Work

Simply Measured

Company News Education & Analysis Social MediaWhen you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. The big data platform behind the scenes is what makes this all possible. Here’s how it works. Data Ingestion. Let’s use an analogy here. Awesome Things That a Social API Enables Download.

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Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. You can also use the time to thank and appreciate loyal fans, which will strengthen their bonds with your company. Education & Analysis Social Media Social Media TrendsSocial Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. matcha.

ROI 60

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. Eric, how are you?

How Fortune 100 Companies are Leveraging Social Media [Infographic]

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. Thanks for visiting, Michael!

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation?  Or is it a blog that has 3-4 posts over the span of 6 months?  Of course doing the barest of minimums also sets you up for the hacks who love to point out the companies who…do the barest of minimums.

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. While almost 80% of the respondents plan to make greater use of customers’ social media data to drive marketing campaigns in other channels in 2013, companies are still learning how to analyse that data.

What to Expect When Hiring a PPC Management Company

Idaconcpts

If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. Data analysis. What exactly can you expect for your money? 1.

The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

What is measurable differs from company to company. If you’re a business-to-business (B2B) company that has a long sales cycle with many conversations with prospects before they become customers, you can determine with relative ease whether that customer was influenced in some way by your social media efforts. We hate math. That’s not math; that’s folly. friends). Probably not.

Make Your Company Look Alive

Net-Savvy Executive

When I talk with people in the social media analysis business, it's common to speculate about a coming reduction in the number of competitors. number of companies have already gone away; they're just not the ones you've heard of. At the beginning of the review, I had roughly 350 companies in the database. First, you need a company web site. Companies Marketing

10 Creative Brands Making Instagram Stories Now

Simply Measured

But don’t tell just  any  story: tell a story likely to resonate with your target audience, which includes some kind of reference to your product or company culture. For Education & Analysis Social MediaLast week, we explained  Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective.  Beyond Yoga. Aritzia. BarkBox. J.Crew. J.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

For example, GetResponse — which specializes in  A/B testing emails  — reported how a family-owned lingerie business implemented a “20% off” exit popup and “acquired  3,017 new email subscribers —more than tripling the company’s total number of subscribers.”. Education & Analysis Social MediaOdds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.

The ROI of Knowing Your Social ROI

Simply Measured

To get a seat at that big boy/girl table and the budget you crave, you’ll need to quickly and easily report on social activities, and be able to  attribute company revenue to social efforts. Ultimately, she says, Information > analysis > insights and recommendations > optimization > (and back again) #SMM #PRmeasurement https://t.co/V0vTSuFK6g. V0vTSuFK6g.

ROI 40

What Is the Difference Between Dark Social and Dark Posts?

Simply Measured

These posts are ad objects that appear in consumer timelines, but do not exist on the company’s social page. Education & Analysis Social MediaSo…what is the difference between dark social and a dark post? In my work as a product specialist, I get this question all the time. It’s really an apples to oranges comparison. Dark/Unpublished Posts. But What About Dark Social?

Analysis: Top 100 Twitter Users

Viper Chill

You are here: ViperChill » Social Media » Analysis: Top 100 Twitter Users Analysis: Top 100 Twitter Users Written by Glen, this post has 24 Comments In terms of traffic, I feel like Twitter is becoming a sort of hybrid between Digg of a few years ago and StumbleUpon. Home What the F ? Cloud Living Say "Hi!" That’s a lot of traffic. million followers. supr exctd.