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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 1. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. Every company and audience is unique. Keys to Cross-Channel Social Analysis Download. Get Blogging. Know What Your Competitors Are Doing.

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Why the SWOT Analysis Still Matters in Marketing

Convince & Convert

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber this week got us to thinking about the importance of two of the areas that can leave a company the most vulnerable: Weaknesses and Threats. That’s good, actually.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. Demographics Pro  has just launched their new Instagram analytics tool.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Spyfu helps you to see which companies are buying ads for certain search terms, and even shows the exact ad copy that they’re using. Final Analysis. 22 Resources for Data-Mining Your Industry. Spyfu. 7,575.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. Fast Company Features.

2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. As with the big directory of over 400 companies, the list of transactions requires some judgment about which deals to include. Companies

The Social Media Analysis Business in 2014

Net-Savvy Executive

One of the nicest compliments I''ve received over the years came from a company founder who read one of my reports and said I''d summarized his company''s work better than they did. VC and PE money funded multiple acquisitons by companies staking out hoped-for prominent positions. Social media analysis summarize.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Related to the last point, companies should consider the average person’s mindset when they’re using social media. Where to begin?

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc.

When is the social curation bubble going to burst? — Tech News and Analysis

gigaom.com

Tech News and Analysis. The company, which has been running in public since 2009, welcomed the injection of funds as a way to help expand and scale up its system for bookmarking and organizing, which is based around a clustered visual interface. But the reality is that not every company in this space can succeed because they are all competing for the same sorts of attention patterns.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. The example above is a bit of mixed bag in this regard. Design. You certainly know that this ad features a QR code. Whaaa?

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market. Vendors, have you checked your company's entry recently? Social media analysisGot one yet?

Language Support in Social Media Analysis

Net-Savvy Executive

Even if your company does business in only one country, you might need multiple languages. Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysisFilter content by language. More to follow.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about. What your competitors are doing in social media.

How to Build a Company Culture That Works

SocialFish

The analysis of the responses will guide the development of a very focused workshop agenda, where the group will work through a small number of key discussion topics. The post How to Build a Company Culture That Works appeared first on SocialFish. Interested in any of these workshops? Contact us today. Strategic Clarity Workshop. ———-. ”). It’s your baseline.

How Fortune 100 Companies are Leveraging Social Media [Infographic]

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. Thanks for visiting, Michael!

10 Creative Brands Making Instagram Stories Now

Simply Measured

But don’t tell just  any  story: tell a story likely to resonate with your target audience, which includes some kind of reference to your product or company culture. For Education & Analysis Social MediaLast week, we explained  Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective.  Beyond Yoga. Aritzia. BarkBox. J.Crew. J.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million.

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. While almost 80% of the respondents plan to make greater use of customers’ social media data to drive marketing campaigns in other channels in 2013, companies are still learning how to analyse that data.

Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

passing glance shows a vague, unpolished connection between the two companies, but they have more in common than you might think. Here is LinkedIn’s company description: LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, market, and sell. Education & Analysis News & Events Social Media

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation?  Or is it a blog that has 3-4 posts over the span of 6 months?  Of course doing the barest of minimums also sets you up for the hacks who love to point out the companies who…do the barest of minimums.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

For example, GetResponse — which specializes in  A/B testing emails  — reported how a family-owned lingerie business implemented a “20% off” exit popup and “acquired  3,017 new email subscribers —more than tripling the company’s total number of subscribers.”. Education & Analysis Social MediaOdds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. Eric, how are you?

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. quick rundown from Bain & Company and Harvard Business Review further expands upon the favorable conditions for agile, all of which align with the current state of social media. Start Small.

Content Tagging For Better Social Media Analytics

Talkwalker SM

This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming. Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ? Remove Irrelevant or Unnecessary Data.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. Education & Analysis Social Media

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How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. Coca-Cola ad for Olympics 1948, showcasing their long-standing relationship with the Games. These values are core to Coca-Cola.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Organizations have been paying lip service to a mobile-first approach for a long time — Forrester Research reports that “44 percent of companies state that  mobile services are simply a scaled-down version of their online initiatives.” Education & Analysis Social MediaThere are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020.

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How to Use Data to Tell a Stronger Story

Convince & Convert

One shining example of this is The Coca-Cola Company’s “Content 2020” animated whiteboard video. Digital Marketing data analysis data visualization story strategy storytelling visual contentStats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. How do you balance data, design, and messaging to tell a stronger story? Dig Deep. and “BAM!”

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Make Your Company Look Alive

Net-Savvy Executive

When I talk with people in the social media analysis business, it's common to speculate about a coming reduction in the number of competitors. number of companies have already gone away; they're just not the ones you've heard of. At the beginning of the review, I had roughly 350 companies in the database. First, you need a company web site. Companies Marketing