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| Page 1 of 15 | Previous | Next | WWW.READWRITEWEB.COM APRIL 15, 2009  The Future of Social Media Monitoring whole class of technologies are emerging to help companies keep track of the conversations exploding online. As lovers of technology, though, we're also excited to see what companies like this enable in the future. Backtype is used under the hood at Radian6 and the company just announced a new partnership with Filterbox today. Source Analysis. Tags: Analysis | BUZZ MARKETING FOR TECHNOLOGY MAY 4, 2011  Why Semantic Analysis trumps Sentiment Analysis For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. | | | | | |
| NET-SAVVY EXECUTIVE MARCH 15, 2011  The Specialization of Social Media Analysis Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. | NET-SAVVY EXECUTIVE FEBRUARY 27, 2012  Language Support in Social Media Analysis Even if your company does business in only one country, you might need multiple languages. Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysisFilter content by language. More to follow. | NET-SAVVY EXECUTIVE DECEMBER 17, 2012  2012 Acquisitions in Social Media Analysis I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. As with the big directory of over 400 companies, the list of transactions requires some judgment about which deals to include. Companies | SOCIAL AND LOGICAL DECEMBER 3, 2010 Using Applied Behavioral Analysis in Social Media Research psychology has defined a framework called ABA (applied behavioral analysis). Every one of these instances cultivates an ongoing a mental and emotional association with your company. Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. | | | | | | | |
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MR. RYAN CONNORS | WEDNESDAY, JUNE 12, 2013  How to do a Social Media SWOT Analysis
'If you ever took a marketing course in college or read some corporate strategy articles, you are likely familiar with the term “SWOT analysis” To put it simply, it’s an exercise that identifies your business ’s strengths, weakness, opportunities, and any threats it may face. With so many companies and competitors scrutinizing each move we make online, conducting a SWOT analysis from a social media point of view can be extremely valuable for your business. What goes into a social media swot analysis ? Written by Kevin Gaertner. Strengths. MORE >> - Change or Die | Fast Company
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. Fast Company Features. MORE >> -
WEB METRICS GURU | TUESDAY, MAY 8, 2012 Sentiment Analysis Symposium & NY Data Stories Meetup 5-8-12 – Web Journal
I was at the Sentiment Analysis Symposium most of the day (missed the first 3 sessions), and it was really good conference and was packed; as soon as I arrived I spent an hour speaking with Seth McGuire (Business Development) and Fred Funke (Director of Sales) for over an hour about their “Social Cocktail” and GNIP’s capabilities, along with various ways we could work together. The conversation continued to focus on how companies use GNIP data, which is why they attended and sponsored #SAS12. 59th Street. long and excellent day, over all. MORE >> -
PAMORAMA | SUNDAY, MARCH 14, 2010  How Fortune 100 Companies are Leveraging Social Media [Infographic]
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. link] Michael Borowiecki I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. How Fortune 100 Companies are Leveraging Social Media [Infographic], Mar [.] MORE >> -
SOCIALFISH | TUESDAY, MAY 22, 2012  [MUST WATCH] The Connected Company
Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. recent analysis of S&P 500 companies shows that when you triple the number of employees in an organization, its productivity drops by half. What’s more, only 40 percent of companies survive more than a decade. And companies are made of people, not levers and gears. photo credit ). MORE >> -
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