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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Social listening is a simple-to-use and highly effective technique for competitor analysis. It can help answer questions such as: Who is making waves in my industry? 4 Benefits of social listening for competitive analysis 1. Some software can assist you with this. 5 ways to use social listening for competitive analysis 1.

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The 9 best reputation management services for your brand in 2024

Sprout Social

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. What are AI insights?

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Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. This list should also include industry-specific keywords. That’s where sentiment analysis can help you. What do you need for better customer retention?

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Social media listening examples that will help you unearth better insights

Sprout Social

This was particularly helpful for software company Goally. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Another computer software company regularly uses listening to understand their overall brand sentiment. And this trend is likely to continue.

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