Sprout Social

MARCH 12, 2020

We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. . This is where the art of social strategy and the art of data analysis come together. . Incorporate your storytelling skills into your approach to reporting and analysis.

Data 101

Data Skills Meme Social Media Management 101

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Build relationships. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Influencer sponsorships and paid advertising. Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. . Slideshares. and more.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pam Moore

DECEMBER 21, 2020

Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Why you need to conduct a SWOT analysis (strengths, weaknesses, opportunities and threats). How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

JULY 31, 2019

As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry. You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team.

Team 83

Team Notification Report Metrics 83

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? ” —Warren Buffett.

Sentiment 109

Sentiment Analysis Social Media How To 109

Pam Moore

FEBRUARY 24, 2018

We know they are highly engaged in other ways which includes up to 100,000 downloads of our podcast per month, a 58%- 83% conversion rate on all of our landing pages that offer free resources, templates and more. This past week I spoke at an event in Banff, Canada – The Gathering , on the topic of influencer marketing. Podcast content.

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). How to get a grip on your content for 2018: Step 1: Download the 2018 calendar here-> Content Editorial Calendar. Audience analysis worksheet to help you identify and prioritize your top audiences. Supporting Resources: .

Template 167

Template Templates Trends Content 167

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. It presents real-time insights into your online performance and shows you engagement, reach, sentiment analysis , and benchmarking data. Start using Keyhole for free 2. Frequently Asked Questions 1.

How To 52

How To Sentiment Reputation Hashtag 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Why use social media for B2B marketing.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

FEBRUARY 5, 2020

If you’re already sold on the value of listening, download this cheatsheet to build an org-wide listening strategy. . That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 94

Tools Sentiment How To Team 94

Convince & Convert

MARCH 8, 2012

Click the play button to listen here: Download the audio file: [link]. Then that is the idea to create volume and awareness through Facebook and I think Twitter is more for sharing news and trying to even influence the press and the other bloggers and stuff like that. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Company 120

Company Instagram B2B Survey 120

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. That often takes the form of lead generation, especially in B2B circumstances.

ROI 155

ROI Cost Hosting Analytics 155

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Keyhole.co

FEBRUARY 4, 2023

Final words More than 80% of B2B sales still happen on LinkedIn. Try Keyhole for free Related Articles: How To Do LinkedIn Competitor Analysis & Research LinkedIn Marketing Guide – How To Grow Your Business Using LinkedIn Frequently Asked Questions 1. It’s proven to be highly user-friendly and a pure joy to use.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Final words More than 80% of B2B sales still happen on LinkedIn. Try Keyhole for free Related Articles: How To Do LinkedIn Competitor Analysis & Research LinkedIn Marketing Guide – How To Grow Your Business Using LinkedIn Frequently Asked Questions 1. It’s proven to be highly user-friendly and a pure joy to use.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

OCTOBER 11, 2022

Analysis and reporting. So let’s talk more about Instagram templates—why you’d want to use them, what they might look like, successful brands who are already making the most of their own templates and free downloadable templates you can use. Content scheduling/publishing. Caption writing. Online engagement. Easy peasy.

Template 108

Template Templates Instagram Education 108

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. I love that I can load an asset, send a link, and get a thank you from the teammate who downloaded it within a minute.” Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Pam Moore

OCTOBER 16, 2019

Audience Analysis Worksheet. Take Action: Download the Ultimate 2019 Content Calendar Template. . When and why you must also work on your own internal processes and infrastructure to best support the agency. Supporting Resources: 2019 Content Editorial Calendar Template. Stomp Random Acts of Marketing. Need more help? SoundCloud.

Social Media 60

Social Media Consultant How To Training 60

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

DECEMBER 9, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. How are B2B organizations connecting their sales team to prospects without events and conferences? Here are 5 questions to see how your approach compares. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok’s short, addictive video clips are influencing pop culture and digital content. Nike recruited three TikTok influencers. The influencers then challenged their followers to participate.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

JANUARY 27, 2020

A GlobalWebIndex analysis found that 41% of the app’s users were between the ages of 16 and 24. But according to the App Ape analysis cited above, TikTok’s users are 55.6% million downloads coming from the country and making up 8.2% of the app’s total downloads. billion downloads overall. Who uses TikTok?

Social Media 136

Social Media Meme Marketing Hashtag 136

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Convince & Convert

MAY 25, 2010

Or is there a way to download it and open it. They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Free Tools to Archive Twitter Search results by DoFollow.Net.

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

JANUARY 29, 2016

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.”

Strategy 60

Strategy Hubspot ROI B2B 60

Buffer Social

AUGUST 23, 2023

According to an analysis by influencer marketing platform Heepsy based on number of profiles and engagement rates, the top 10 categories are media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and make-up. We unpack all this and more in our Beginner’s Guide to TikTok for Business.

Small Business 77

Small Business Activities Platform Social Media 77

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Because we’re a white label company and a B2B company, awareness is tough sometimes. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114