How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Education & Analysis Social MediaYes, your social and digital campaigns are generating engagement. High-Level: The Total Campaign.
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaINDEX/MATCH vs. VLOOKUP. Bummer, dude.
Election 2016: Our Social Conversation Analysis
NOVEMBER 3, 2016
Metrics to Measure Brand on Social Download. Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook & Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. Katy Perry has been the most influential celebrity talking about both the candidates on social. debate.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social Media Social Media TrendsSocial media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. What are they into? matcha.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Let us know on Twitter, and download our Instagram Social Marketing Strategy Kit below to give yourself a content creation boost on the visual network. Education & Analysis News & Events Social MediaInstagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true. According to Snapchat’s website, .
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
You can download the worksheet in the this guide: https://t.co/1CcrXmH86x. 2016 Social Marketing Planning Guide Download. Reporting and analysis. Education & Analysis Social MediaI’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? To fit this model, a social strategy must be in place. 1CcrXmH86x.
“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”
NOVEMBER 2, 2016
How Our Big Data Platform and Social Analytics API Work Download. Awesome Things That a Social API Enables Download. Education & Analysis Social MediaWorking in an industry that is even remotely technical means acronyms. A lot of them. Most of us have an acronym assertion routine (AAR) that gets us by, and don’t even think twice about it. Hear it once on a podcast?
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. Education & Analysis Social MediaA recent WIRED article entitled “LIKE.
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. For more information on how to boost your own brand’s Instagram engagement, download the quick tips below. Education & Analysis Social MediaIt is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. Lemonade shaved ice. Topped with.
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
The Quick Guide to Social Media Attribution Models Download. How to Improve Social Media Calls to Action Download. Let me know on Twitter , and download our Instagram Social Marketing Strategy Kit to get an extra leg up on the competition. Education & Analysis News & Events Social MediaComment Filtering. Coming soon to Instagram accounts near you! ”)?
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy? But how exactly do you make use of this information? Increase Your Following.
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Do your analysts have direct access to the social API that can integrate with your current, non-social data analysis systems and make this link possible? Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaBoom, social conversion.
7 Ways to Improve Your Social Content Strategy Today
OCTOBER 31, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. What You Can Do: Run a segmented analysis like the one above for your own brand for the past month, to identify which content categories perform best for your brand. But social attribution is the new, critical analysis on the block, and you should take notice. Go Beyond Brand.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. 2017 Digital Marketing Predictions From the Experts Download. Welcome to the refreshed Social Analysis & Monitoring solution–free upgrade for current customers! Download the 2017 Social Marketing Planning Guide below. Education & Analysis Social Media
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social MediaPost by nike. Put ‘em up.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Social Network Stat Sheets: What You Need to Know Download. How to Optimize Content Using Social Attribution Download. Measuring Your Digital Brand Impact Download. Education & Analysis Social MediaNot to mention that Facebook alone has 191.3 Momentum. Post by MLS.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
There is no better way to make members of your social audience feel special (and more likely to engage with you in the future) than to run a keyword analysis, find those positive comments about your brand, and respond with a playful, carefully selected suite of emoji. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Metrics to Measure Brand on Social Download. If you aren’t sure what kind of news this is, or you think your audience is too varying to hone in one subject area they’d all want to hear about, conduct an audience analysis and then experiment with posting Instagram Stories which appeal to the different interests you find within your audience(s). 6. Beyond Yoga. Aritzia.
How to Boost Your Search Rank with Better Social Signals
NOVEMBER 17, 2016
2017 Social Marketing Planning Guide Download. Education & Analysis Social MediaYou’re constantly on the lookout for ways to improve your search rankings. And you’ve tried everything from keyword optimization to link building. While these may be enough to amplify your rankings significantly, you can further boost your rankings by improving your social signals. Use More Images.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. CTA Button Color.
Conversations to Conversions: Why Social Needs More Than Engagement
SEPTEMBER 27, 2016
How to Increase Social Conversions Download. Go here to request a demo of Simply Measured’s complete social analytics solution, and download the How to Increase Social Conversions guide below for some pro tips on increasing social conversions whether your goal is web traffic, foot traffic, or straight-up purchases. . Education & Analysis Social MediaThe Engagement Debate.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
Kelly Byrd, PR Engineer at AirPR, sees social ROI not just as a “proving” function, but also as the differentiating factor for ambitious, forward-thinking brands: Proving social ROI is important because, without measurement and analysis of content and communications that tie you to the business, you cannot validate or expand. Education & Analysis Social Media
Do You Speak the Language of Your CEO?
NOVEMBER 3, 2016
Social Attribution Education Kit Download. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Education & Analysis Social MediaIt’s a beautiful morning, and you are on your way into the office, excited to start your day. You can’t wait to check the numbers. Your CEO. Are You Ready for That Question? The Elephant in the Room.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. This report is free and available for immediate download until April 19. >> Download the report here. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
How to Increase Social Conversions Download. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis Social MediaAre you a social marketer, or a content marketer, or both? Who is in charge of planning and creating the content (visual, video, ads, copy) according to business objectives? Who is taking orders from who?
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Education & Analysis Social MediaThere’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. people in the world by 2020.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. The Cons: As a social marketer (or a member of any other team), your analysis becomes less flexible. The Pros: Analysis is aligned with marketing goals. How to Build a Better Social Media Team Download. I love the game Clue. always have.
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
Future of Social Download. Education & Analysis Social MediaAs social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” ” This is not news. However, the definition of “visual content” has changed drastically in the past year. March 2015: YouTube Goes 360. November 2015: Pinterest Introduces Visual Search.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Social Media On-Boarding Download. Education & Analysis Social MediaWhat Is Agile Marketing? Flexible planning over rigid planning.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. You’re Doing Social Wrong Download. The 2015 Instagram Industry Report Download. Confessions of a Social Media Manager Download. The Social Marketer’s Guide to Social Media ROI Download.
How to Add Instagram Zoom to Your Social Strategy
SEPTEMBER 19, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. And, if you’re ready to start measuring more than engagement, download the guide below to get started. Education & Analysis Social MediaInstagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Zoom is available today for Instagram on iOS. instazoom.
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Set Goals and KPIs.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?
5 Ways You Can Grow Your Instagram Account Without Ads
AUGUST 11, 2016
2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. These values are core to Coca-Cola. THATSGOLD. Olympian.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Future of Social Download. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Share Original Content. Add Humanity to Your Brand Experience.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Ways to Handle Negative Feedback on Social Media Download. Education & Analysis Social MediaAre you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Place a Link in Your Bio. Optimize Your Photos for Mobile.
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
” How to Define Social Impact and Communicate Your Performance Download. 2. But then there are social marketers who have been able to establish a thread between social marketing activities and conversions — and, in fact, make analysis of this thread the root of all their social efforts. What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
You should really download the whole thing for maximum value (it’s free!), but I’ve put together some of the most valuable insights from the report to tide you over in the meantime — and how you can take action as a social marketer. 1. Let us know on Twitter and download our 2016 Social Marketing Planning Guide below if you need a helping hand with your social strategy.