Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaINDEX/MATCH vs. VLOOKUP. Bummer, dude.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Analyzing brand activities means a thorough, ongoing analysis of the the activities your brand conducts like publishing content, responding to users, and promoting brand campaigns or initiatives. Analyzing.
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. For more information on how to boost your own brand’s Instagram engagement, download the quick tips below. Education & Analysis Social MediaIt is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. Lemonade shaved ice. Topped with.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
2016 Social + Digital Marketing Predictions Download. How to Create the Perfect Post on Any Network Download. Education & Analysis Social MediaAt least 2.3 billion people around the world are actively using social media, according to Statista. Brands Brands are flocking to social media channels because that’s where their customers are. pic.twitter.com/Wln3bVX87n. Final mix.
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Do your analysts have direct access to the social API that can integrate with your current, non-social data analysis systems and make this link possible? Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaBoom, social conversion.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social MediaPost by nike. Put ‘em up.
Conversations to Conversions: Why Social Needs More Than Engagement
SEPTEMBER 27, 2016
How to Increase Social Conversions Download. Go here to request a demo of Simply Measured’s complete social analytics solution, and download the How to Increase Social Conversions guide below for some pro tips on increasing social conversions whether your goal is web traffic, foot traffic, or straight-up purchases. . Education & Analysis Social MediaThe Engagement Debate.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Metrics to Measure Brand on Social Download. If you aren’t sure what kind of news this is, or you think your audience is too varying to hone in one subject area they’d all want to hear about, conduct an audience analysis and then experiment with posting Instagram Stories which appeal to the different interests you find within your audience(s). 6. Beyond Yoga. Aritzia.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
There is no better way to make members of your social audience feel special (and more likely to engage with you in the future) than to run a keyword analysis, find those positive comments about your brand, and respond with a playful, carefully selected suite of emoji. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. Education & Analysis Social MediaA recent WIRED article entitled “LIKE.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy? But how exactly do you make use of this information? Increase Your Following.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
How to Increase Social Conversions Download. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis Social MediaAre you a social marketer, or a content marketer, or both? Who is in charge of planning and creating the content (visual, video, ads, copy) according to business objectives? Who is taking orders from who?
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
The Quick Guide to Social Media Attribution Models Download. How to Improve Social Media Calls to Action Download. Let me know on Twitter , and download our Instagram Social Marketing Strategy Kit to get an extra leg up on the competition. Education & Analysis News & Events Social MediaComment Filtering. Coming soon to Instagram accounts near you! ”)?
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. CTA Button Color.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Education & Analysis Social MediaThere’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. people in the world by 2020.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. The Cons: As a social marketer (or a member of any other team), your analysis becomes less flexible. The Pros: Analysis is aligned with marketing goals. How to Build a Better Social Media Team Download. I love the game Clue. always have.
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
” How to Define Social Impact and Communicate Your Performance Download. 2. But then there are social marketers who have been able to establish a thread between social marketing activities and conversions — and, in fact, make analysis of this thread the root of all their social efforts. What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Social Media On-Boarding Download. Education & Analysis Social MediaWhat Is Agile Marketing? Flexible planning over rigid planning.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. This report is free and available for immediate download until April 19. >> Download the report here. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
Kelly Byrd, PR Engineer at AirPR, sees social ROI not just as a “proving” function, but also as the differentiating factor for ambitious, forward-thinking brands: Proving social ROI is important because, without measurement and analysis of content and communications that tie you to the business, you cannot validate or expand. Education & Analysis Social Media
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
Future of Social Download. Education & Analysis Social MediaAs social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” ” This is not news. However, the definition of “visual content” has changed drastically in the past year. March 2015: YouTube Goes 360. November 2015: Pinterest Introduces Visual Search.
How to Add Instagram Zoom to Your Social Strategy
SEPTEMBER 19, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. And, if you’re ready to start measuring more than engagement, download the guide below to get started. Education & Analysis Social MediaInstagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Zoom is available today for Instagram on iOS. instazoom.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. These values are core to Coca-Cola. THATSGOLD. Olympian.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. You’re Doing Social Wrong Download. The 2015 Instagram Industry Report Download. Confessions of a Social Media Manager Download. The Social Marketer’s Guide to Social Media ROI Download.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. How to Create the Perfect Post on Any Network Download. Education & Analysis Social MediaA lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Content Marketing vs. SEO – Battle Round 1. And it worked, but only for a while.
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Set Goals and KPIs.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
You should really download the whole thing for maximum value (it’s free!), but I’ve put together some of the most valuable insights from the report to tide you over in the meantime — and how you can take action as a social marketer. 1. Let us know on Twitter and download our 2016 Social Marketing Planning Guide below if you need a helping hand with your social strategy.
5 Ways You Can Grow Your Instagram Account Without Ads
AUGUST 11, 2016
2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Future of Social Download. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Share Original Content. Add Humanity to Your Brand Experience.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Ways to Handle Negative Feedback on Social Media Download. Education & Analysis Social MediaAre you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Place a Link in Your Bio. Optimize Your Photos for Mobile.
5 Ways Entrepreneurs Can Increase Social Engagement
JUNE 14, 2016
Future of Social Download. How To Plan, Execute and Measure Social Media Contests Download. The Complete Social Media Conversation Analysis Guide Download. Leave a comment below or let me know on Twitter , and download Simply Measured’s Social Reporting Quick Reference Guide to learn how to make your reporting process seamless and endlessly insightful.
How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
OCTOBER 4, 2016
The 2016 State of Social Marketing Download. This story showcases sales and coupons, and also features a CTA asking people to download the app for weekly deals. Since the information in the story is only available for 24 hours, downloading the app is a logical next step. Education & Analysis Social MediaThen Instagram launched Instagram Stories. Here’s why. 1.
5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)
OCTOBER 6, 2016
How to Increase Social Conversions Download. I’m able to dig in and use our new three-pronged Social Analytics Solution , which includes Social Attribution, Social Analysis & Monitoring, and the Social API. In We’ve already begun to retool our social strategies for webinar promotion based on this analysis. Education & Analysis Social Media
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
Customer Service on Twitter | March 2015 Download. Education & Analysis Social Media twitter trollTrolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. There are 310 million monthly active Twitter users publishing millions of tweets every day. How to Identify a Troll From a Dissatisfied Customer. Don’t.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
The Social Marketer’s Guide to Social Media ROI Download. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social MediaBrands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. 1988 Air Jordan 3 #NiceKicks. https://t.co/l9G8KXMSvS
How Do You Grow and Measure the Success of Your Personal Brand on Social?
SEPTEMBER 28, 2016
Instagram Social Marketing Strategy Kit Download. From this analysis, start to form a plan. 2016 Social Marketing Planning Guide Download. If the answer is no, put more time in, don’t get discouraged, and keep learning from your research and analysis until you start seeing the momentum you are looking for.This is a marathon. Education & Analysis Social Media
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
The technical component of attribution is confusing. We got a ton of questions in our Q&A about how exactly to add hash fragments, and what user agent analysis is, and…oh boy, social marketers are intensely interested, and seriously overwhelmed. Education & Analysis Social MediaToday we had our Dark Social webinar. How you can measure Dark Social.
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social MediaStep 1: Know What They’re Talking About.