Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaINDEX/MATCH vs. VLOOKUP. Bummer, dude.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. You’re Doing Social Wrong Download. The 2015 Instagram Industry Report Download. Confessions of a Social Media Manager Download. The Social Marketer’s Guide to Social Media ROI Download.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
You should really download the whole thing for maximum value (it’s free!), but I’ve put together some of the most valuable insights from the report to tide you over in the meantime — and how you can take action as a social marketer. 1. Let us know on Twitter and download our 2016 Social Marketing Planning Guide below if you need a helping hand with your social strategy.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Ways to Handle Negative Feedback on Social Media Download. Education & Analysis Social MediaAre you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Place a Link in Your Bio. Optimize Your Photos for Mobile.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Future of Social Download. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Share Original Content. Add Humanity to Your Brand Experience.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Education & Analysis Social MediaThere’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. people in the world by 2020.
How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
JUNE 1, 2016
Quick Guide to Twitter Metrics & Definitions Download. How to Build a Better Social Media Team Download. Brand Profiles & Case Studies Education & Analysis Social MediaThree thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. pic.twitter.com/CEW36UPRYU.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
Customer Service on Twitter | March 2015 Download. Education & Analysis Social Media twitter trollTrolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. There are 310 million monthly active Twitter users publishing millions of tweets every day. How to Identify a Troll From a Dissatisfied Customer. Don’t.
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social MediaStep 1: Know What They’re Talking About.
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
The technical component of attribution is confusing. We got a ton of questions in our Q&A about how exactly to add hash fragments, and what user agent analysis is, and…oh boy, social marketers are intensely interested, and seriously overwhelmed. Education & Analysis Social MediaToday we had our Dark Social webinar. How you can measure Dark Social.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. This report is free and available for immediate download until April 19. >> Download the report here. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
The 2016 State of Social Marketing Download. Let us know, and download the guide below to learn about other trends you might not have known about before. Education & Analysis News & Events Social MediaTumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. The Details. Why Go Live?
4 Ways to Use Slack to Boost Your Social Presence
JUNE 27, 2016
The Complete Social Media Conversation Analysis Guide Download. Education & AnalysisWhether you’re a socially savvy freelancer juggling multiple accounts or working with a whole marketing team to deliver a clear, consistent message across all platforms, if you’re not using Slack to enhance your social media efforts, you’re lagging behind. Pretty cool. .
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! Education & Analysis News & Events Social Media“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Wanamaker died in 1922, so he had no idea we’d be quoting him a century later, but here we are. And why? We have technology! This should be easy!
The Power of Personality on Twitter (And What Your Brand Can Steal)
JUNE 23, 2016
2016 Social Marketing Planning Guide Download. Let us know, where else, on Twitter, and download our engagement-boosting cheat sheets below for more tips for sending engagement into the stratosphere on the network. Education & Analysis Social MediaBrands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. This is particularly true on Twitter, where so many influencers and celebrities have strong followings. Read on to find out. Watch to find out!
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Set Goals and KPIs.
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
Future of Social Download. Education & Analysis Social MediaAs social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” ” This is not news. However, the definition of “visual content” has changed drastically in the past year. March 2015: YouTube Goes 360. November 2015: Pinterest Introduces Visual Search.
How to Start a Conversation on Social
MAY 19, 2016
Download our Complete Social Media Conversation Analysis Guide below. Education & Analysis Social MediaWe talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Is trying to disrupt preconceived notions of how to solve a problem. Get Bold with Your Social Messaging.
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Let us know on Twitter, and download the Social Marketer’s Guide to Social Media ROI below to connect strategy to business impact. Brand Profiles & Case Studies Education & Analysis News & Eventswant to share them with you. 1. Selling Your Brand Live: In-The-Moment Marketing With Live Streaming. Our Employees have a Heart for futbol and pride for their home country!
5 Tips for Cracking the Social Marketing Code
JUNE 9, 2016
How to Use Facebook Data to Analyze Your Competitors Download. Let us know on Twitter and download the Confessions of a Social Media Manager guide below for more insight on social strategy from the best. Education & Analysis Social MediaA solid social marketing strategy is invaluable for any brand, big or small. Take it to social and examine the results! https://t.co/R3lch5zkbB.
What Every Social Media Intern Needs to Know
JULY 22, 2016
Quick Guide to Twitter Metrics & Definitions Download. Education & Analysis Social MediaMy name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. Well, #SMMW16… It’s been real!
How to Make the Most Out of Offline Success on Social, NCAA National Champion Style
JULY 19, 2016
The Social Marketer’s Content Optimization Cheat Sheet Download. I run the official University of Oklahoma social media accounts. How to Make Social Marketing Decisions Faster Download. Social is your Secret Weapon Download. How to Build a Better Twitter Content Calendar Download. Brand Profiles & Case Studies Education & Analysis Social Media
New Downloadable Guide Helps You Rock Video Marketing
OCTOBER 15, 2012
Content gap analysis : This step identifies the content gaps in your market/niche that you can fill by answering questions like what do people care about, what might work in your niche, and what have other people done in different verticals? Form gap analysis : This step identifies the gaps in the form video is taking in your market/niche by answering questions like what style of content do you need and what kind of form should the content idea take? For more information and resources, download the PDF video marketing guide. This is a guest post by Adria Saracino. Busines
Social Network Analysis - KM4DevWiki
Buzz Marketing for Technology
JUNE 27, 2008
Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. The applications can be downloaded for free via the following website: [link].
How to Fine-Tune Your Father’s Day Social Marketing Strategy
MAY 24, 2016
How to Build a Better Twitter Content Calendar Download. Download. Education & Analysis News & Events Social MediaWhen it comes to holiday and event marketing, there are numerous opportunities to consider. Timing is important. While doing so, you may even attract new kinds of audiences. Do You Need to Grow Your Social Media Audience? Adopt a #manatee for #fathersday !
Podcast 419 - Defending Your Brand
JANUARY 27, 2013
How do you perform competitive analysis? How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. We discuss today. Related articles.
Show 436 - How to secure great media coverage
MAY 26, 2013
How journalists will use you as a case study for media coverage analysis. How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. Pod Casts blueboo brand marketing tips business ideas journalists harvard business review media media + interviews media coverage analysis online PR PR pr skills press releases Rachael Taplin
Show 319 - Creating a Safe Culture
JANUARY 24, 2011
To subscribe or listen for free , you don't need to download anything and all explained at the end of the post. Is safety about checklists or about behavourial analysis? To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Show 319 of The Engaging Brand leadership and marketing podcast is ready just for you.
How Book of the Month Club Is Building a Vibrant Community on Instagram
JUNE 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. Let us know on Twitter, and download our 2015 Instagram Influencer Report below to learn how best-in-breed brands leverage influencers on Instagram. Brand Profiles & Case Studies Education & AnalysisRemember those Book of the Month Club advertisements you used to see as you flipped through your magazine?
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
We will continue to do analysis on what titles get our readers to click and take action, but we’ve captured are some preliminary findings. What’s the “Wow Candidate Experience?” I’d better download the white paper to find out. Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. However, I’m a techie (Ph.D.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Publishing. Campaigns & promotions. Lead generation. Analytics.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ). 2.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Here you learn about product sales, leads, guide downloads, duration times and much more. For example, the the Twitter Activity Overview provides in-depth analysis into your Twitter feeds. In grade school, our math teachers constantly told us to “show our work.”
Show 365 - Understanding Michael Porter
DECEMBER 21, 2011
The problem of SWOT analysis. How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. Pod Casts understanding michael porter professor porter joan magretta institute for strategy and competitiveness marketing podcast harvard business review five forces swot analysisHow to keep the uniqueness as your grow your business.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
Customer feedback and preferences (26%); user, behavioral and content trend analysis (22%); and ROI (19%). To get more details, you can download the full report at: [link] survey2012 (registration required). ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.