Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaINDEX/MATCH vs. VLOOKUP. Bummer, dude.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
2016 Social + Digital Marketing Predictions Download. How to Create the Perfect Post on Any Network Download. Education & Analysis Social MediaAt least 2.3 billion people around the world are actively using social media, according to Statista. Brands Brands are flocking to social media channels because that’s where their customers are. pic.twitter.com/Wln3bVX87n. Final mix.
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
You can download the worksheet in the this guide: https://t.co/1CcrXmH86x. 2016 Social Marketing Planning Guide Download. Reporting and analysis. Education & Analysis Social MediaI’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? To fit this model, a social strategy must be in place. 1CcrXmH86x.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social MediaPost by nike. Put ‘em up.
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. Education & Analysis Social MediaA recent WIRED article entitled “LIKE.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Metrics to Measure Brand on Social Download. If you aren’t sure what kind of news this is, or you think your audience is too varying to hone in one subject area they’d all want to hear about, conduct an audience analysis and then experiment with posting Instagram Stories which appeal to the different interests you find within your audience(s). 6. Beyond Yoga. Aritzia.
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
The Quick Guide to Social Media Attribution Models Download. How to Improve Social Media Calls to Action Download. Let me know on Twitter , and download our Instagram Social Marketing Strategy Kit to get an extra leg up on the competition. Education & Analysis News & Events Social MediaComment Filtering. Coming soon to Instagram accounts near you! ”)?
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy? But how exactly do you make use of this information? Increase Your Following.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
There is no better way to make members of your social audience feel special (and more likely to engage with you in the future) than to run a keyword analysis, find those positive comments about your brand, and respond with a playful, carefully selected suite of emoji. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
” How to Define Social Impact and Communicate Your Performance Download. 2. But then there are social marketers who have been able to establish a thread between social marketing activities and conversions — and, in fact, make analysis of this thread the root of all their social efforts. What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
Kelly Byrd, PR Engineer at AirPR, sees social ROI not just as a “proving” function, but also as the differentiating factor for ambitious, forward-thinking brands: Proving social ROI is important because, without measurement and analysis of content and communications that tie you to the business, you cannot validate or expand. Education & Analysis Social Media
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Analyzing brand activities means a thorough, ongoing analysis of the the activities your brand conducts like publishing content, responding to users, and promoting brand campaigns or initiatives. Analyzing.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. The Cons: As a social marketer (or a member of any other team), your analysis becomes less flexible. The Pros: Analysis is aligned with marketing goals. How to Build a Better Social Media Team Download. I love the game Clue. always have.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. How to Create the Perfect Post on Any Network Download. Education & Analysis Social MediaA lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Content Marketing vs. SEO – Battle Round 1. And it worked, but only for a while.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Social Media On-Boarding Download. Education & Analysis Social MediaWhat Is Agile Marketing? Flexible planning over rigid planning.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. These values are core to Coca-Cola. THATSGOLD. Olympian.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. CTA Button Color.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. You’re Doing Social Wrong Download. The 2015 Instagram Industry Report Download. Confessions of a Social Media Manager Download. The Social Marketer’s Guide to Social Media ROI Download.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. This report is free and available for immediate download until April 19. >> Download the report here. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Education & Analysis Social MediaThere’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. people in the world by 2020.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
You should really download the whole thing for maximum value (it’s free!), but I’ve put together some of the most valuable insights from the report to tide you over in the meantime — and how you can take action as a social marketer. 1. Let us know on Twitter and download our 2016 Social Marketing Planning Guide below if you need a helping hand with your social strategy.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Future of Social Download. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Share Original Content. Add Humanity to Your Brand Experience.
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Set Goals and KPIs.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Ways to Handle Negative Feedback on Social Media Download. Education & Analysis Social MediaAre you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Place a Link in Your Bio. Optimize Your Photos for Mobile.
5 Ways Entrepreneurs Can Increase Social Engagement
JUNE 14, 2016
Future of Social Download. How To Plan, Execute and Measure Social Media Contests Download. The Complete Social Media Conversation Analysis Guide Download. Leave a comment below or let me know on Twitter , and download Simply Measured’s Social Reporting Quick Reference Guide to learn how to make your reporting process seamless and endlessly insightful.
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
Future of Social Download. Education & Analysis Social MediaAs social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” ” This is not news. However, the definition of “visual content” has changed drastically in the past year. March 2015: YouTube Goes 360. November 2015: Pinterest Introduces Visual Search.
5 Ways You Can Grow Your Instagram Account Without Ads
AUGUST 11, 2016
2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
Customer Service on Twitter | March 2015 Download. Education & Analysis Social Media twitter trollTrolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. There are 310 million monthly active Twitter users publishing millions of tweets every day. How to Identify a Troll From a Dissatisfied Customer. Don’t.
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
The technical component of attribution is confusing. We got a ton of questions in our Q&A about how exactly to add hash fragments, and what user agent analysis is, and…oh boy, social marketers are intensely interested, and seriously overwhelmed. Education & Analysis Social MediaToday we had our Dark Social webinar. How you can measure Dark Social.
Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters
AUGUST 1, 2016
Future of Social Download. Editor's Pick Education & AnalysisThere are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand. When considering new features or channels, social media marketers need to stay agile , take small risks, and monitor performance. Why they’re looking to do it. Facebook Live. Results.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
How to Create a Conversion-Based Social Campaign Download. Education & Analysis Social MediaSolid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your Your content is: How you communicate your brand message and value prop to your audience. How you create awareness about your product.
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social MediaStep 1: Know What They’re Talking About.
4 Reasons to Start a Career in Social Media
AUGUST 5, 2016
Answering Your Boss’s Questions about Your Social Campaigns Download. Education & Analysis Social MediaThe social media industry has grown a crazy amount in the past couple years. Fast forward a couple years and now we get a play-by-play of everyone’s daily lives on social media. quick Friday run (ok, so maybe half of it was a walk)… But still. Thanks guys!
What You Should Have Your Social Media Intern Do
JULY 28, 2016
Social Media On-Boarding Download. How to Use Facebook Data to Analyze Your Competitors Download. Education & Analysis Social MediaMany brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern , Audrey. Hiring an intern without a plan or project for them to do sucks for everyone. To
How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
JUNE 1, 2016
Quick Guide to Twitter Metrics & Definitions Download. How to Build a Better Social Media Team Download. Brand Profiles & Case Studies Education & Analysis Social MediaThree thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. pic.twitter.com/CEW36UPRYU.