Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaINDEX/MATCH vs. VLOOKUP. Bummer, dude.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Let us know on Twitter, and download our Instagram Social Marketing Strategy Kit below to give yourself a content creation boost on the visual network. Education & Analysis News & Events Social MediaInstagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true. According to Snapchat’s website, .
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social MediaPost by nike. Put ‘em up.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. CTA Button Color.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. The Cons: As a social marketer (or a member of any other team), your analysis becomes less flexible. The Pros: Analysis is aligned with marketing goals. How to Build a Better Social Media Team Download. I love the game Clue. always have.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
You should really download the whole thing for maximum value (it’s free!), but I’ve put together some of the most valuable insights from the report to tide you over in the meantime — and how you can take action as a social marketer. 1. Let us know on Twitter and download our 2016 Social Marketing Planning Guide below if you need a helping hand with your social strategy.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. You’re Doing Social Wrong Download. The 2015 Instagram Industry Report Download. Confessions of a Social Media Manager Download. The Social Marketer’s Guide to Social Media ROI Download.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Social Media On-Boarding Download. Education & Analysis Social MediaWhat Is Agile Marketing? Flexible planning over rigid planning.
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
Future of Social Download. Education & Analysis Social MediaAs social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” ” This is not news. However, the definition of “visual content” has changed drastically in the past year. March 2015: YouTube Goes 360. November 2015: Pinterest Introduces Visual Search.
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Set Goals and KPIs.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Ways to Handle Negative Feedback on Social Media Download. Education & Analysis Social MediaAre you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Place a Link in Your Bio. Optimize Your Photos for Mobile.
5 Ways Entrepreneurs Can Increase Social Engagement
JUNE 14, 2016
Future of Social Download. How To Plan, Execute and Measure Social Media Contests Download. The Complete Social Media Conversation Analysis Guide Download. Leave a comment below or let me know on Twitter , and download Simply Measured’s Social Reporting Quick Reference Guide to learn how to make your reporting process seamless and endlessly insightful.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Future of Social Download. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Share Original Content. Add Humanity to Your Brand Experience.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. These values are core to Coca-Cola. THATSGOLD. Olympian.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Education & Analysis Social MediaThere’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. people in the world by 2020.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?
5 Ways You Can Grow Your Instagram Account Without Ads
AUGUST 11, 2016
2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter.
Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters
AUGUST 1, 2016
Future of Social Download. Editor's Pick Education & AnalysisThere are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand. When considering new features or channels, social media marketers need to stay agile , take small risks, and monitor performance. Why they’re looking to do it. Facebook Live. Results.
4 Reasons to Start a Career in Social Media
AUGUST 5, 2016
Answering Your Boss’s Questions about Your Social Campaigns Download. Education & Analysis Social MediaThe social media industry has grown a crazy amount in the past couple years. Fast forward a couple years and now we get a play-by-play of everyone’s daily lives on social media. quick Friday run (ok, so maybe half of it was a walk)… But still. Thanks guys!
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy? But how exactly do you make use of this information? Increase Your Following.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
Customer Service on Twitter | March 2015 Download. Education & Analysis Social Media twitter trollTrolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. There are 310 million monthly active Twitter users publishing millions of tweets every day. How to Identify a Troll From a Dissatisfied Customer. Don’t.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
How to Create a Conversion-Based Social Campaign Download. Education & Analysis Social MediaSolid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your Your content is: How you communicate your brand message and value prop to your audience. How you create awareness about your product.
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
The technical component of attribution is confusing. We got a ton of questions in our Q&A about how exactly to add hash fragments, and what user agent analysis is, and…oh boy, social marketers are intensely interested, and seriously overwhelmed. Education & Analysis Social MediaToday we had our Dark Social webinar. How you can measure Dark Social.
What You Should Have Your Social Media Intern Do
JULY 28, 2016
Social Media On-Boarding Download. How to Use Facebook Data to Analyze Your Competitors Download. Education & Analysis Social MediaMany brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern , Audrey. Hiring an intern without a plan or project for them to do sucks for everyone. To
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social MediaStep 1: Know What They’re Talking About.
What Every Social Media Intern Needs to Know
JULY 22, 2016
Quick Guide to Twitter Metrics & Definitions Download. Education & Analysis Social MediaMy name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. Well, #SMMW16… It’s been real!
How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
JUNE 1, 2016
Quick Guide to Twitter Metrics & Definitions Download. How to Build a Better Social Media Team Download. Brand Profiles & Case Studies Education & Analysis Social MediaThree thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. pic.twitter.com/CEW36UPRYU.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. This report is free and available for immediate download until April 19. >> Download the report here. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.
How Are Staples, Walmart, and Target Dominating Back to School on Social?
AUGUST 10, 2016
How to Promote and Measure Hashtag Campaigns Download. Brand Profiles & Case Studies Education & Analysis News & Events Social Mediabillion this year. We are actually already in the Back to School (BTS) season, which kicks off mid-July and goes through mid-September. Social media adds another dimension to every industry and season. https://t.co/LokmtrNu6n Love this! So me!
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
The Quick Guide to Social Media Attribution Models Download. How to Improve Social Media Calls to Action Download. Let me know on Twitter , and download our Instagram Social Marketing Strategy Kit to get an extra leg up on the competition. Education & Analysis News & Events Social MediaComment Filtering. Coming soon to Instagram accounts near you! ”)?
How Simply Measured Helped Saddleback Leather Co. Launch an Invisible Product
JULY 29, 2016
How to Define Social Impact and Communicate Your Performance Download. How to Define Social Impact and Communicate Your Performance Download. Education & AnalysisSaddleback Leather Co. makes the most high-quality, over-engineered full grain leather bags you can find. 30 of our favorite entries will be chosen to exchange their crappy, velcro-stricken, etc., ” .
4 Ways to Use Slack to Boost Your Social Presence
JUNE 27, 2016
The Complete Social Media Conversation Analysis Guide Download. Education & AnalysisWhether you’re a socially savvy freelancer juggling multiple accounts or working with a whole marketing team to deliver a clear, consistent message across all platforms, if you’re not using Slack to enhance your social media efforts, you’re lagging behind. Pretty cool. .
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
The 2016 State of Social Marketing Download. Let us know, and download the guide below to learn about other trends you might not have known about before. Education & Analysis News & Events Social MediaTumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. The Details. Why Go Live?
How to Start a Conversation on Social
MAY 19, 2016
Download our Complete Social Media Conversation Analysis Guide below. Education & Analysis Social MediaWe talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Is trying to disrupt preconceived notions of how to solve a problem. Get Bold with Your Social Messaging.
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! Education & Analysis News & Events Social Media“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Wanamaker died in 1922, so he had no idea we’d be quoting him a century later, but here we are. And why? We have technology! This should be easy!
How to Balance Creation and Curation in Your Social Strategy
AUGUST 9, 2016
2016 Social Marketing Planning Guide Download. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. little digging will reveal templates for download. How to Create a Weekly Social Media Report Download. Download our Twitter Content Calendar guide below! Education & Analysis Social MediaBut planning isn’t the be-all, end-all.