Ignite Social Media

JUNE 12, 2017

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis.

Social Media 114

Social Media Airlines How To Communities 114

Unmetric

OCTOBER 24, 2019

Veterans Day is when brands take it to social media to honor veterans with special greetings, offers, and more. According to our data, in 2018, 5,826 brands were found to be posting Veterans Day-related brand posts on social media. Southwest Airlines. Data Analysis Methodology.

Social Media 70

Social Media Airlines Analysis Instagram 70

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. That finger wag gets me every time.

Travel 165

Travel Social Media Airlines iPad 165

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Measure Results.

Social Media 186

Social Media Strategy Case Study Airlines 186

Sprout Social

AUGUST 9, 2019

This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. To relate this back to software, an API can help one application retrieve specific types of data from another. How Does an API Relate to Social Media Marketing? What is an API?

API 110

API Social Media Banking Software 110

Convince & Convert

JULY 4, 2012

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone.

Data 114

Data Airlines Class Loyalty 114

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. Need help with social media management?

Review 91

Review Case Study Social Media Management Airlines 91

Buffer Social

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?

Social Media Management 98

Social Media Management Social Media Retail Team 98

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

Social Media 145

Social Media HootSuite Issues Team 145

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. They also have a 28% higher following than Malaysian Airlines.

Social Media 99

Social Media Airlines Sports Report 99

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Here''s how.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

FEBRUARY 23, 2013

Your customers, potential customers and fans only care about two things in social media: They want to be heard. Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. They want to be loved.

Social Media 139

Social Media Banking Airlines Apple 139

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Later

MAY 28, 2021

And with new interactive features , there’s never been a better time to include it in your social media strategy. Use Data to Tell Your Story. LinkedIn Marketing Tip #3: Use Data to Tell Your Story. You can also take your data storytelling a step further by collaborating with another company.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. We don''t count websites, social media, apps and more as part of our branding experience. mass media. social media.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Twist Image

JANUARY 1, 2015

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? A little data is a dangerous thing. It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines.

Airlines 40

Airlines Data Wikipedia Brands 40

The Realtime Report

JULY 17, 2012

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI. The average score in the Social Media category was 69, down 1.4%

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Twist Image

SEPTEMBER 4, 2014

You don''t need to review any data points to substantiate this claim. How do you feel about the airlines? In 2014, you would think - in a world of social media - that it''s simply impossible to be a misery of a brand. With that, the Irish airline, Ryanair , has a dubious reputation. You would be wrong.

Airlines 85

Airlines Brands How To Travel 85

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). So does his wife.

Social Media 95

Social Media Retail Airlines Social Graph 95

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. This can be helpful if you’re new to your brand’s social media, establishing brand guidelines or just can’t remember every tweet you’ve ever made. Engage in risky replies.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Convince & Convert

JANUARY 21, 2016

Here’s a look at the top issues mentioned on social media throughout the telecast: Looking at who was driving #SOTU chatter, the White House was able to carry messages across social media, accounting for most of the top Tweets during the speech. Will other airliners make moves if more people start opting for United?

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Buzz Marketing for Technology

SEPTEMBER 8, 2010

All 20,000 of us must have created and shared a teraflop of data that night in about 4 hours. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Of course, I ended up doing the same! Share this on Reddit.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines 40

Airlines Marketing Travel Hotels 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Twist Image

AUGUST 14, 2012

It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via social media in real time. So, is United Airlines now a decimated brand? Do you think any less of the airline? Social media as revenge.

Airlines 92

Airlines Wikipedia Publishing Price 92

Sprout Social

JANUARY 22, 2024

We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the brand account.

Engagement 118

Engagement Social Media Airlines Authentication 118

Rebekah Radice

OCTOBER 19, 2015

Speaking at Social Media Examiner’s #SMSS15 last week, I shared this easy tip. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. That’s where True Social Metrics comes in.

Facebook 114

Facebook Marketing Airlines Metrics 114

Social Media Strategies Summit

MAY 10, 2019

Recent data shows that 73% of customers use multiple channels during their shopping journey. brand channels when considering and researching their airline purchases. And although more than 80% of journeys start on the Virgin Media website, only 20% of prospects actually convert on that channel.

Brands 109

Brands Retail Marketing Mobile 109

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Keyhole.co

JUNE 30, 2021

Data is the new oil. Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Let’s explore how proper data use can help you boost sales through social media in this article. Improve data quality.

Data 108

Data Social Media Strategy CPC 108