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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Surveys give you unfiltered insights straight from the source—the customer.

Brands 108
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August Social Trends

Ignite Social Media

With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Industry Insights : This section includes insights, trends, and research on the LinkedIn marketing landscape.

Trends 84
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Trending Sources

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The 9 best reputation management services for your brand in 2024

Sprout Social

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. What is a reputation management service?

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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 130
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 109
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AI won’t replace social teams: Here’s why

Sprout Social

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. Social media work is about more than just creating on-trend posts. But for the most part, it’s old data.

Team 133
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The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023

The Realtime Report

The analysis also included WOO X’s dashboard in this informal survey. Out of the 51 exchanges surveyed, only 18 including Binance, OKX, and WOO X have proof of reserves statements that can be found either on their websites or Twitter posts. As of today, many auditors still lack the knowledge to evaluate cryptocurrency exchanges fully.

Issues 91