Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. It shouldn’t go overboard attempting to sell a product or service.

Social Media 264

Social Media Content UGC Curation 264

Sprout Social

OCTOBER 19, 2023

Although reputation management is synonymous with review sites (think: Yelp! The more data you can gather, too. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. Online reputation monitoring tools help brands aggregate and analyze brand-related conversations.

Reputation 92

Reputation Sentiment Analysis Notification 92

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. So where does blog traffic come from, and how does this change over time?

Syndication 186

Syndication Data How To HootSuite 186

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Press Release 182

Ignite Social Media

JANUARY 21, 2021

The extent of the limitation will depend on if the user opts-in or opts-out of this data collection. This is especially important when a user opts out of the data collection since Facebook will only report on one event (the highest priority event) after clicking the ad. Expect data relying on the pixel to be delayed and incomplete.

Advertising 180

Advertising Facebook Policies API 180

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 124

Review Brands How To Analysis 124

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit. What is Reddit, anyway? Fair question!

Reddit 130

Reddit How To Marketing Banking 130

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.

Trends 215

Trends Google Social Media Comparison 215

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Example: what Jeremiah Owyang did for Hitachi Data Systems. Don’t forget early social sites like Yahoogroups and Craigslist.

Social Media 232

Social Media Press Release Marketing Widget 232

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. In 2006, social media was building steam in the United States.

Digg 213

Digg Marketing Social Media Feed 213

Jon Loomer

MAY 26, 2020

The foundation of my marketing strategy is driving traffic to my website. I use organic content, email updates, and Facebook ads to send a constant pipeline of people to my site. Create a variable called “DLV – gtm.timerEventNumber” using the Data Layer Variable type. Go here to sign up! ” Create a Tag.

Eventful 215

Eventful Facebook URL Conversation 215

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. It provides real-time demographic, behavioral, and interest data for the 1.9B This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. people on Facebook.

Facebook 107

Facebook Sample Samples Sentiment 107

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 156

Trends Marketing Education Training 156

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 108

Brands Sentiment How To Analysis 108

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Even when we first began analyzing web site traffic we had a manageable set of properties to measure. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Ignite Social Media

APRIL 30, 2018

This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. On the flip side, 92% of marketers and 88% of influencers report using Instagram more often for campaigns. Snapchat Makes Updates.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Q: Is all content from the sites being automatically submitted or just select stories?

Digg 166

Digg Marketing News Press Release 166

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 128

Metrics Postrank Klout Marketing 128

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Invite / Refer (a friend).

Analytics 350

Analytics Social Media Trendrr Digg 350

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Of course, it could be a search, lead, registration, or any other event that happens on your site. Facebook Analytics is a pretty awesome marketing tool.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking. What is newsjacking? What are the benefits of newsjacking?

Aggregator 52

Aggregator News Trends Social Media 52

Small Business Mavericks

AUGUST 12, 2014

The result of having no script to follow means that customers will not necessarily be doing things on your site the way your tech team does, and that the questions they ask customer service may not follow the dialog your representative is told to follow. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93

Privacy Aggregator Data Analytics 93

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.

Trends 127

Trends Google Social Media Comparison 127

Direct Marketing Observations

JANUARY 12, 2012

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. What social sites are they strong in?

Social Media 132

Social Media Data SM2 Radian6 132

Adam Sherk

AUGUST 21, 2012

Both Google and Bing use social data to annotate select listings on their search engine results pages. Bing has stronger relationships with Facebook and Twitter so it is in a better position to utilize their data. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1. Highlighting Authors.

SEO 278

SEO Social Media NoFollow Engineering 278

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing. Come along!

Reddit 65

Reddit Strategy Marketing Authentication 65

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Mindjumpers

NOVEMBER 21, 2011

Providing a look at your team and showcasing the recommendations about the brand, is definitely one of the best ways to market it. In addition to showing off the basic information you provided, LinkedIn will pull in data about your company from around the site. Your basic company profile is set up.

LinkedIn 250

LinkedIn How To Aggregator Company 250

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. The service provider collects the data and supplies analytics.

Adwords 155

Adwords How To Module Aggregator 155

Sprout Social

APRIL 27, 2022

Integrations: Let you integrate the link shortener with other tools in your marketing stack. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Analyze performance data. Track unlimited click data.

URL 102

URL Engagement Domain Name API 102

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Spotify’s Data Storytelling. But one Instagram challenge that stood out was the #bathtubchallenge created by Bailey Stanworth — founder of the marketing agency Play Digital. . 5: Spotify’s Data Storytelling .

Campaign 91

Campaign Social Media Brands Apparel 91

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. Hashtag tracking and analysis: Helps marketers understand how hashtags have improved their growth with accurate and comprehensive hashtag tracking.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Buffer Social

SEPTEMBER 12, 2017

From design to education, marketing to remote work, and beyond. Here are all the categories covered in this list: How to curate quickly from your favorite sites. First, I set up my feed by finding popular sites with Feedly’s search engine. Feedly also makes it easy to search for top sites for various topics.

Curation 111

Curation Content Hubspot Startup 111

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Can I even truly attribute social data to return on investment? This is really cool data. Add tags to the footer of your site, and all systems go! on average. of the revenue.

Social Media 100

Social Media Retail Apparel ROI 100