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A Privacy-First Digital Marketing Landscape

Dave Fleet

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

Privacy 195
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100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Policy Title. Social Media Policy.

Policies 111
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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112
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Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

Sprout Social

Your employees can make or break the reputation of your company. By reading employee reviews, they get an authentic look into the culture that powers your company. A prospect sees posts about you on social media, browses through your social media timelines and uses company sites to learn more about you.

Review 120
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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.

Trendrr 267
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Developed by Fred Reichheld of Bain & Company, NPS is a powerful customer loyalty metric that enables businesses to verify whether their customer engagement investments, strategies and policies are trending in the right direction. Customer churn rate is used by companies that utilize a subscription business model (e.g.

Metrics 79
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What Is It Like To Be Your Customer?

Small Business Mavericks

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns.

Privacy 93