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A Privacy-First Digital Marketing Landscape

Dave Fleet

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195
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100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Policy Title. Social Media Policy.

Policies 111
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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 108
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Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

Sprout Social

Your employees can make or break the reputation of your company. By reading employee reviews, they get an authentic look into the culture that powers your company. A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. How does that relate to social media?

Review 117
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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.

Trendrr 267
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Developed by Fred Reichheld of Bain & Company, NPS is a powerful customer loyalty metric that enables businesses to verify whether their customer engagement investments, strategies and policies are trending in the right direction. Customer churn rate is used by companies that utilize a subscription business model (e.g.

Metrics 79
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What Is It Like To Be Your Customer?

Small Business Mavericks

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93