Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Net-Savvy Executive

FEBRUARY 16, 2011

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. More posts in the "Build or Buy?" Analytics as a service: AaaS?

Evri 91

Evri Analytics Sysomos API 91

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. But those unstructured data points mean nothing in their raw, hashtagged format. Cast a wider net.

Social Media 116

Social Media Sentiment Survey Marketing 116

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Boost sales conversions Social proof is everything.

Review 128

Review Brands How To Analysis 128

Ignite Social Media

JANUARY 21, 2021

Additionally, aggregated data will not include the ability to breakdown data by demographic. Continue to leverage your on-site web analytics platform to provide additional insight when looking at referred social traffic behavior. As only the highest-prioritized completed event will be reported (e.g.,

Advertising 180

Advertising Facebook Policies API 180

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Let’s dive into the advantages in detail.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Unmetric

OCTOBER 11, 2018

To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. I’m especially delighted with today’s conversation, it’s with Larry Cohen, who’s the SVP of performance analytics at Reprise Digital.

Comparison 100

Comparison Analytics Data Aggregator 100

Convince & Convert

MAY 5, 2012

But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And happy customers stay loyal and contribute to business revenue.

Social Media 52

Social Media UGC Content Loyalty 52

Ari Herzog

JUNE 9, 2010

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. When you buy a weed whacker on eBay, the cookie remembers.

Privacy 122

Privacy Aggregator Yahoo Advertising 122

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. The service provider collects the data and supplies analytics.

Adwords 155

Adwords How To Module Aggregator 155

Social Media Network Marketing

JULY 29, 2009

Market Basket Analysis is a modelling technique. The basket enables us to diagnose on who is buying what product and what he/she 'may' 'most probably buy' Based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items.

Analysis 50

Analysis Marketing Retail Aggregator 50

Convince & Convert

MARCH 30, 2016

mom buying power estimated to be $2.1 trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Become Predictive in Marketing Efforts.

Research 60

Research Engagement How To Sentiment 60

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Google How To Overview 145

Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Guest post by Chris Abraham, Digital Strategist at Gerris Corp. It’s worth it!

Message Boards 40

Message Boards Forums SEO Aggregator 40

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 95

Tools Sentiment Marketing Reputation 95

Hootsuite

JUNE 26, 2019

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Once the integration is set up, your attendees can buy tickets without ever leaving the Facebook event. Use a social media aggregation tool like Hootfeed. Take a deep dive into your analytics.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. They could be talking about buying a relevant product or service or asking questions about it. Social Analytics. Check out our social media analytics compass. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. Improved marketing segmentation.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 128

Template Templates Social Media Brands 128

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

JUNE 7, 2016

Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Purchasing behavior : Breaks down your audience’s buying style and the types of consumer goods they favor. It calculates aggregate Tweet counts for any keyword or phrase on Twitter across any time period.

Metrics 40

Metrics Twitter Comparison Report 40

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Those people who are most interested in buying tickets primarily use Google. It’s not.

Small Business 60

Small Business Google SEO Adwords 60

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for? Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

ProBlogger

AUGUST 29, 2012

content marketing. Open Google Analytics, and go to Traffic Sources. Analytics show you a page dedicated to search traffic for that post. Content marketing metrics. But if we look at referred traffic levels only, we may not get the full picture of how effective our content marketing effort was. online advertising.

Metrics 40

Metrics Blogger Collaboration RSS 40

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to HR and beyond. Enterprise software purchases are a team sport. What is it?

Organization 79

Organization Social Media Tools Hubspot 79

Hootsuite

APRIL 26, 2021

It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. It’s also important for tracking, analytics, and overall ad optimization. Initiate checkout: Someone starts the checkout process to buy something from your site. Try it for Free.

API 145

API Facebook How To Eventful 145

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

Social CRM 133

Social CRM Influencer Klout Social Media 133