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How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 141
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms. Bit.ly : Tracks click through on links to 3rd party content.

Analytics 350
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How to measure brand awareness

Sprout Social

Loyal customers don’t just buy your products—they become brand advocates. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses.

Brands 108
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Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. More posts in the "Build or Buy?" Analytics as a service: AaaS?

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Embrace multi-platform analytics Gone are the days of siloed social strategies. A well-rounded social media manager should understand analytics and grasp the fundamentals of sales and marketing.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. This aggregate number generally ends up in reports. ” The issue is that you’re using an aggregate number — such as total visits to your website — rather than the market segments you actually target.

ROI 114
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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Embrace multi-platform analytics Gone are the days of siloed social strategies. A well-rounded social media manager should understand analytics and grasp the fundamentals of sales and marketing.