Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Here’s what these insights look like on our dashboard: This snapshot measures the impact of your actions—whether a new product launch, a marketing campaign or a change in customer service approach.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

DECEMBER 18, 2018

More networks in play, means the need for more experimentation, optimization and analysis. By working campaign-level paid data from Facebook (including Messenger), Instagram, LinkedIn and Twitter as well as their associated audience networks into one report, you’ll get that time back and a few major benefits.

Strategy 98

Strategy Aggregator Overview ROI 98

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. For instance….

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Sprout automatically collects and consolidates information from a variety of sources such as Facebook, Instagram, TripAdvisor and Google My Business, and analyzes the feedback data through text analysis.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 3. Download the template 4. Get the template 14.

Template 53

Template Templates Social Media RFP 53

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Want to unlock the power of data-driven social media success in 2024 and future campaigns with Keyhole?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Want to unlock the power of data-driven social media success in 2024 and future campaigns with Keyhole?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 23, 2023

“It may not know that the 50K mentions your brand received are all from people who are being sarcastic and actually don’t like something your business is doing, or the direction a campaign is going in.” For you, that means less time aggregating data, and more time acting on it. AI gets you the insights you need in seconds.

Team 135

Team Social Media Management Skills Trends 135

Ignite Social Media

JANUARY 25, 2018

This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. The data is broken down into three tabs: overview, audience analysis and post trends. The last section under Audience Analysis is “Behaviors”. people on Facebook.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

JUNE 19, 2023

This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Proactive Report

NOVEMBER 21, 2023

These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard. Audience analysis and tracking can help you with this. Podcasts The share of Americans who listen to podcasts has substantially increased over the last decade.

News 52

News Platform Flipboard Journal 52

Sprout Social

FEBRUARY 22, 2019

TOMS’ current #endgunviolencetogether campaign is a prime example of brands getting real. Doing so has resulted in an overwhelmingly positive response from customers, but you better believe the brand carefully listened to their base before rolling the campaign out. Social listening likewise goes hand in hand with sentiment analysis.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

MARCH 11, 2020

Like Facebook, Pinterest’s platform provides a day-by-day analysis of content performance coupled with individual post metrics. Start with some analysis. Campaign: which bigger campaign is this post part of (think: influencer campaign, summer 2020 campaign, holiday sale, etc). No big surprises here.

Social Media 125

Social Media How To Metrics Analytics 125

Sprout Social

JUNE 29, 2020

With Sprout Social’s analytics offerings , social teams are empowered to quickly aggregate social data and create reports filled with insights like historical performance data and campaign analysis.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

JUNE 1, 2021

It could be a simple birthday card or a small gift to celebrate the launch of a major campaign. Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. These gestures don’t have to be extravagant.

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

JANUARY 3, 2022

This information can then be used to shape everything from campaign creative to new product development. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Create for one person, not for many.

Data 141

Data Social Media Sentiment Team 141

Kikolani

MARCH 11, 2013

On-Page Analysis – Receive graded on-page keyword targeting. Keyword Difficulty & SERP Analysis – Uncover opportunities, determine how challenging it is to rank for a keyword, and get a powerful analysis of your competitive landscape. SEO Campaign Management. SEO Competitor Analysis. SEO Research.

SEO 167

SEO Tools Analysis CPC 167

Keyhole.co

MARCH 7, 2022

With proper analysis, you can identify the real reason and increase the effectiveness of your content. If you want in-depth analysis, click “Go to Channel Analytics” on your dashboard. Aggregated engagement metrics such as reach and impressions are tracked instantly, saving you hours of manual work. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Hootsuite

APRIL 15, 2020

They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. Another example is Cheerios and its #CheeriosHeartHuntSweepstakes campaign. Using the #Apollo50th hashtag was part of its digital campaign. YOUR 2019 @NBA CHAMPS!

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Convince & Convert

AUGUST 18, 2011

You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. In this hypothetical case, a real estate developer builds multiple campaigns to create silted social analytics for his posts about trends, financing, news, and owning a home.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Webbiquity SMM

JANUARY 24, 2011

A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

Razor Social

MARCH 30, 2016

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 104

Analysis Tools Compete Aggregator 104

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Social data gives brands more in-depth insight into the voice and feeling of the consumer.

Research 60

Research Engagement How To Sentiment 60

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. As far as making sure your advertising dollars are spent wisely, Trackur can also track your marketing campaign’s effectiveness.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. If you want to run a user-generated content campaign, this blog post goes into the fine details, including examples and tools you can use. Invest in groups.

Organization 108

Organization Flipboard Social Media Company 108

Laurel Papworth

APRIL 14, 2013

reject a fluff piece on The Voice, Womans Day would reject an indepth analysis of banking regulations in Australia. Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel. Stands to reason – the content and tone and underlying purpose has to be filtered for that audience.

Social Media 100

Social Media Press Release Banking Real Estate 100

Writtent Blog

FEBRUARY 21, 2014

It’s easy to do competitive analysis using Feed.ly. This aggregation tool keeps me informed on the content published on my competitors’ websites in real-time. That’s no big deal; just add a couple more competitors’ websites to your analysis. This simple analysis alone revealed one interesting fact.

Strategy 92

Strategy Content How To Analysis 92

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Pricing – Customized. . #2. Top features: .

Influencer 124

Influencer Campaign Tools API 124

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Sprout Social

FEBRUARY 7, 2024

Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics.

Tools 95

Tools Sentiment Marketing Reputation 95

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. What is a social media dashboard? What should you include in a social media dashboard? Channels: Cross-channel.

Template 128

Template Templates Social Media Brands 128

Keyhole.co

MARCH 6, 2023

With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter hashtag campaign? Increase your followers?

Hashtag 52

Hashtag Campaign Twitter How To 52