How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Regular competitive analysis helps you create benchmarks for your own brand.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Analysis and monitoring: Google Analytics , Talkwalker. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. PR people suck at measurement. Why Push No Longer Works.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Yes, your social and digital campaigns are generating engagement. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. High-Level: The Total Campaign. On the highest level, you want to know how much revenue your entire social and/or digital campaign generated. What’s next after Vine?
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. Demographics Pro has just launched their new Instagram analytics tool.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet). Analyzing #FIFAWWC Mentions.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Here is how Coca-Cola is deploying its liquid, linked campaign on Facebook, Twitter, and Instagram. THATSGOLD.
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
It was this strategy that led Formstack to create our competitor alternative campaign. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. That’s why it makes sense to focus on keywords in competitor campaigns.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. 22 Resources for Data-Mining Your Industry. Spyfu.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Measurement Social media analysi
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. Design. Relevance. Whaaa? Ease-of-Use.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.
The Core Components of a Holiday Campaign for Digital Marketers
NOVEMBER 4, 2016
Here are the core components of a holiday campaign for digital marketers. 1. This is the overarching reason behind your campaign–what you want to accomplish, the thing you would do for your brand if you could do anything. Whatever your objective is, set it and let it be the guiding principle behind the rest of your campaign plan. Education & Analysis Social Media
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Innovation: No slide deck is more anticipated every year than Meeker’s giant analysis of digital trends from Kleiner Perkins Caufield & Byers. It’s easy to get tunnel vision as a marketer. The newsroom as marketing.
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. Even so, not all backlinks are good for SEO. Avoiding the common misconceptions about backlinks.
Election 2016: Our Social Conversation Analysis
NOVEMBER 3, 2016
Hashtags have played an important part in the elections this year, with the Republican side even spending money to buy the relevant hashtags for their campaigns. As both candidates prepare for the final election day on November 8 and enter the final leg of their campaigns, these moods and mentions on social media are bound to change. We have seen Mr. debate.
How fans are using Facebook Reactions and what it means for your brand
MARCH 31, 2016
Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here. This means people can express actual emotions as opposed to simply ‘liking’ things their friends share. took a look. It can be only one of the six.
The Personalized Experience is a Marketing Trend for 2017
NOVEMBER 9, 2016
Related Stories Four Phygital Marketing Ideas to Grow Your Business How Trump’s Campaign is Killing it at Digital Marketing How to Better Define Your Buyers to Boost Engagement Online. Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customer
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” 10) Attentio.
5 steps to measuring social media PR campaigns
SEPTEMBER 20, 2012
It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. One of the biggest benefits of digital PR is also one of its biggest weaknesses; we have so much data at our disposal, understanding the data that is important to a specific campaign can be hard. Turn analysis into action.
How to Ideate a Winning Back-to-School Campaign
JULY 12, 2016
Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. But you have to breathe life into your campaign by bringing in currency. You can employ whitespace analysis to do this. Get cracking on the next campaign that kids won’t be able to resist. Literally. Log on to your Discover homepage.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. This can help you measure the impact of your social media marketing campaigns, and identify engagement and improvement opportunities. The content that generates the most buzz is then used for a larger campaign to ensure their marketing is as effective as possible.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
Analyzing: Analyzing gives you deep insight into the results of your owned social activities across all channels, uncovering the impact your campaigns have on audience engagement and allowing you to discover new ways to optimize for the best results possible. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. And afterall…#PetroPOWER!!!!!
The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]
JANUARY 17, 2017
Not sure how to get started with a micro-influencer marketing campaign? Education & Analysis Social MediaLooking for ways to increase profits without blowing your budget ? Give micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. Micro-Influencers and Conversions: How it Works. How to Work with Micro-Influencers.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. In its social campaign, Nike is highlighting its athletes at the Games by telling their stories of perseverance and celebrating their successes.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
Use these ideas to inspire your social media strategy for your product launch: Launch creative teaser campaigns: Before launching your product, you need to stir the curiosity of your target audience. One of the best ways to do this is through a creative teaser campaign. Countdown starts for @liuwenlw starring in the next @Mango campaign! Education & Analysis Social Media
Why Brand Voice Matters and How to Form It
JANUARY 31, 2017
We distribute content around tentpole campaigns that align with the brand and are tailored for each platform. Education & Analysis Social MediaA distinct and unwavering brand voice is one of the core attributes of a strong online brand presence–but it is also the most vulnerable. At Hard Rock International, we fiercely manage and protect our brand voice. throwbackthursday.
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
Through planning we can also organize short-term campaigns, launches, events, and prepare as much as we can so that we can stay agile for those unforeseen moments that inevitably appear through tasks #2 and #3. 2. Reporting and analysis. How @CocaCola built its liquid, linked social campaign for Olympics 2016 https://t.co/gOcRCCAegz Education & Analysis Social Media
What Is Influencer Marketing?
JANUARY 18, 2017
” There are several ways you can determine the conversion rate and measure the ROI of your influencer marketing campaign. Simply Measured’s Social Attribution solution can help you understand the value of your individual influencers and influencer campaigns. Examples of Solid B2B Influencer Marketing Campaigns. Examples of Solid B2C Influencer Marketing Campaigns.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
How to Create a Conversion-Based Social Campaign Download. This gives you the chance to get ahead of trends, help shape the narrative around your brand, and even discover a new hashtag to use in your next campaign or contest. 2. record-breaking $10 million in sales and a wildly successful #loveourplanet hashtag campaign. Education & Analysis Social MediaTalk back!
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
And don’t be afraid to delete content after a campaign or even during a campaign, to lend a sense of urgency to witnessing that content. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2.
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Since an influencer marketing campaign is typically run alongside other marketing programs, it can be difficult to determine which conversions were generated by influencers. How different influencer campaigns match up against one another, for continuous improvement.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Instagram stories give you the opportunity to create micro-campaigns and social contests on Instagram, offering a sense of urgency to content consumption for your followers. Education & Analysis News & Events Social MediaInstagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true.
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
Use Hashtags Strategically to Generate Engagement and Source User-generated Content: For the summer months, Starbucks ran themed campaigns on Instagram every week using the #StarbucksOnIce and regrammed the best picture from the campaign. Education & Analysis Social MediaBeyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
In the wake of Barack Obama’s historic 2008 presidential campaign, Optimizely pulled back the curtain on what was, at that time, a budding industry. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. Obama’s 2012 campaign tells a similar story. Education & Analysis Social MediaWrong.
7 Ways to Improve Your Social Content Strategy Today
OCTOBER 31, 2016
It’s getting hard to differentiate one social campaign from another. What You Can Do: Run a segmented analysis like the one above for your own brand for the past month, to identify which content categories perform best for your brand. Then run an analysis to see which types of interactive content have worked best to generate ideas for future social content. 4. AJXXXI.
Digital Is Going Dark: Only Early Adopters Will Thrive in 2017
DECEMBER 7, 2016
By understanding the content that’s driving these conversations, this traffic, and these sales, brands and agencies are able to optimize campaigns across paid and owned channels like never before. Education & Analysis“Imagine a world…”. In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. The opposite is also a powerful tool.