Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis. In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. Spyfu. MORE >>

Back to our marketing story: What is a normal response rate for a direct mail campaign today? As for industry averages , the DMA analyzed 1,122 industry-specific campaigns and determined that the average response rate for direct mail was 2.61%. The sales revenue from the campaign was $496,540, from an initial marketing investment of $12,000! Related Articles: As a campaign metric, ROI beats response rate every time. Marketing Creative Marketing Strategy Barb Cote campaign response direct mail marketing response rate analysisBarb Cote. link]. Tweet This! MORE >>

This concept has driven everything in database marketing, from audience identification to campaign structure, sales strategy, etc. Customer value analysis can’t simply refer to total sales and total cost to acquire, but must include an estimate of the overhead cost to maintain that customer as well.  Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. Tweet This! Share this on Facebook. MORE >>

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa.  The main site for the Digital Death campaign is Buylife.org. It’s natural for people to want to know how long it will take for a campaign to accomplish it’s goals. Lesson Learned :  No one can serve as a fortune teller before the start of a campaign, unless the exact variables and results have been repeated numerous times in the past. Celebrity Campaign That Illustrates Positive Reinforcement. Dose of Realism. MORE >>

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. When you understand your audience, you can tailor the message and campaign to generate more fan attention. Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites. What’s the point of the storefront? But only 0.2 MORE >>