Trending Sources

How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Analysis and monitoring: Google Analytics , Talkwalker. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. PR people suck at measurement. Why Push No Longer Works.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible


Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. Demographics Pro  has just launched their new Instagram analytics tool.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via highlight to tweet). Analyzing #FIFAWWC Mentions.

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. That isn’t to say I’m going to have hundreds or thousands (this is not a PPC campaign) but I am going to usually have a few dozen. They’ve racked up close to 15,000 views so far and there are hundreds of posts to read.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Measurement Social media analysi

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Innovation:  No slide deck is more anticipated every year than Meeker’s giant analysis of digital trends from Kleiner Perkins Caufield & Byers. It’s easy to get tunnel vision as a marketer. The newsroom as marketing.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. Design. Relevance. Whaaa? Ease-of-Use.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.

How fans are using Facebook Reactions and what it means for your brand


Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here. This means people can express actual emotions as opposed to simply ‘liking’ things their friends share. took a look. It can be only one of the six.

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How to Ideate a Winning Back-to-School Campaign


Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. But you have to breathe life into your campaign by bringing in currency. You can employ whitespace analysis to do this. Get cracking on the next campaign that kids won’t be able to resist. Literally. Log on to your Discover homepage.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

In the wake of Barack Obama’s historic 2008 presidential campaign,  Optimizely  pulled back the curtain on what was, at that time, a budding industry. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. Obama’s 2012 campaign tells a similar story. Education & Analysis Social MediaWrong.

5 steps to measuring social media PR campaigns

Danny WhatMough

It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. One of the biggest benefits of digital PR is also one of its biggest weaknesses; we have so much data at our disposal, understanding the data that is important to a specific campaign can be hard. Turn analysis into action.

How Brands Celebrate Star Wars Day on May 4th


Campaign Analysis real time marketing social strategies star wars dayStar Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day ) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content. MayThe4th.

5 Ways to Become a Better Social Marketer Today

Simply Measured

Gain insight into the real ROI of social campaigns. Look at how these three metrics for each network have changed from this time period (campaign, month, quarter — whichever time period is most relevant) to last time period. From Simply Measured’s Twitter Competitive Analysis. Education & AnalysisFirst, run a quick audit of your social properties.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. Education & Analysis News & Events Social Media Social Media StudiesSocial Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. The Takeaway:  YOU ARE NOT ALONE. ‘Nuff said.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. And afterall…#PetroPOWER!!!!!

3 Ways to Revamp an Aging Social Strategy

Simply Measured

Campaigns like these also offer opportunities for experimentation. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Two people?

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

Adaptive and iterative campaign s over “big-bang” campaigns. For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Education & Analysis Social Media2016 Instagram Strategy Kit Download. What Is Agile Marketing? Start Small.

5 Ways Entrepreneurs Can Increase Social Engagement

Simply Measured

You can customize these promotional campaigns yourself, or you can work with Binkd’s team of developers and designers to bring your ideas to fruition. The Complete Social Media Conversation Analysis Guide Download. Education & Analysis Social MediaWhen you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. Buffer.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.

What Every Social Media Intern Needs to Know

Simply Measured

wanted to own projects and learn about the strategy and tactics that make a great social campaign. My first week, I was thrown into Simply Measured’s fast-paced environment and started planning my first social campaign. I’m so lucky to get to help plan the campaign for Simply Measured’s LIFT Social conference in September. social campaign doesn’t just happen overnight.

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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis. 2. You can then drill down into these fluctuations to determine whether the growth correlates to a new campaign.

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Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss analysis is often seen as a tool for the sales teams. Specific questions around specific marketing campaigns or assets can help align your marketing to close these gaps. At the end of the day, it all comes down to using a win/loss analysis to craft better messages that engage your target audience with your brand and ultimately lead to more sales. The Buyer’s Process.

Do You Know What Your Audience Wants to See on Instagram?

Simply Measured

This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social Media4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. Step 1: Know What They’re Talking About. Pick a new topic.

How to Use Competitive Social Monitoring on Twitter

Convince & Convert

The power of competitive social media analysis is not the awareness of every tweet or post. Since performing this analysis requires a large amount of data, we’ll need a tool to help us get the job done. The first step in this analysis is to find which companies are worth examining. GetResponse, based in Poland, is unlike the first two companies in this analysis. Sweet!

10 Insightful Marketing Charts from 2015

Convince & Convert

Apparently, drip campaigns and video in emails aren’t worth it—their difficulty outweighs their benefit. But when you really take into consideration the cost of paid search over the cost of an email marketing campaign, those five percentage points of difference may not be as tempting anymore. Image via That’s why data visualization is such a powerful tool. search.

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex:  Kotex Inspiration Day.   The strategy capitalized on Pinterest in an innovative way beyond brand pins on a board. We have a unique view of the campaign from two perspectives: the brand and the agency.   .  . Yael Linen-Zuchman/smoyz : This was the most amazing part of the campaign. After

How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Marketing automation software is the broad stroke term used to describe the tools that aid your marketing efforts, from email campaigns to social media to larger-scale projects. Having a proper analysis platform can take a statistics-driven plan to the next level. Digital Marketing data analysis marketing strategy marketing technology marketing tools return on investment ROI

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How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

To understand who these communities are, I ran an Affinio analysis on #Periscope in the USA. Cultures change, and it’s important to continually update your analysis and understanding of who your consumers are. Many of the hashtags are related to the Trump campaign. Image via Unsplash. Humanizing your brand by adding a voice helps consumers relate to you. Keep ‘em short!

Smart Measurement For Creative People

Waxing UnLyrical

When setting up a campaign, you generally want to follow these five steps: 1. You’ve been running a small store in the city for a year or so and want to increase sales through a coupon campaign. At this point, you should have the sales figures for the same period from the year before to measure the success of your campaign against. Guest Post by Angie Picardo.

What’s Next for Social Data Intelligence

Convince & Convert

Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. Social media analysis cuts to the chase, spotlighting trends in real time. From its roots in the branding and comms sectors, social data is blossoming across sectors, informing customer engagement strategies one day, providing predictive analysis the next.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

For the greatest ROI, most marketers at small business are turning to customer-focused digital advertising campaigns. In the telecommunications industry, for example, the use of CRM data resulted in online campaigns that were 39 times more effective, according to Neustar. Business and customer data has existed for ages. Customer Data is Gold. Driving Results with Data.

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

How will you incorporate these strategies in your own campaign process? Brand Profiles & Case Studies Education & Analysis News & EventsLast week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City.  I brought some serious lessons back with me, but I don’t want to keep them to myself!

Six Easy Steps for Measuring Marketing

Spin Sucks

Before we begin, however, allow me to explain the Regression Analysis, which is something we use for many of our clients. Install the Analysis Toolkit in Excel. Perform Regression Analysis. Using the Excel Regression Analysis, go to work. You still have to decide whether or not a campaign will be effective, but at least now you have the tools to measure it.

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