How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Analysis and monitoring: Google Analytics , Talkwalker. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. PR people suck at measurement. Why Push No Longer Works.
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. Demographics Pro has just launched their new Instagram analytics tool.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet). Analyzing #FIFAWWC Mentions.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Here is how Coca-Cola is deploying its liquid, linked campaign on Facebook, Twitter, and Instagram. THATSGOLD.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. 22 Resources for Data-Mining Your Industry. Spyfu.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Measurement Social media analysi
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. Even so, not all backlinks are good for SEO. Avoiding the common misconceptions about backlinks.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. Design. Relevance. Whaaa? Ease-of-Use.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Innovation: No slide deck is more anticipated every year than Meeker’s giant analysis of digital trends from Kleiner Perkins Caufield & Byers. It’s easy to get tunnel vision as a marketer. The newsroom as marketing.
How fans are using Facebook Reactions and what it means for your brand
MARCH 31, 2016
Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here. This means people can express actual emotions as opposed to simply ‘liking’ things their friends share. took a look. It can be only one of the six.
5 steps to measuring social media PR campaigns
SEPTEMBER 20, 2012
It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. One of the biggest benefits of digital PR is also one of its biggest weaknesses; we have so much data at our disposal, understanding the data that is important to a specific campaign can be hard. Turn analysis into action.
How to Ideate a Winning Back-to-School Campaign
JULY 12, 2016
Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. But you have to breathe life into your campaign by bringing in currency. You can employ whitespace analysis to do this. Get cracking on the next campaign that kids won’t be able to resist. Literally. Log on to your Discover homepage.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
Analyzing: Analyzing gives you deep insight into the results of your owned social activities across all channels, uncovering the impact your campaigns have on audience engagement and allowing you to discover new ways to optimize for the best results possible. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. In its social campaign, Nike is highlighting its athletes at the Games by telling their stories of perseverance and celebrating their successes.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
Use these ideas to inspire your social media strategy for your product launch: Launch creative teaser campaigns: Before launching your product, you need to stir the curiosity of your target audience. One of the best ways to do this is through a creative teaser campaign. Countdown starts for @liuwenlw starring in the next @Mango campaign! Education & Analysis Social Media
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
Use Hashtags Strategically to Generate Engagement and Source User-generated Content: For the summer months, Starbucks ran themed campaigns on Instagram every week using the #StarbucksOnIce and regrammed the best picture from the campaign. Education & Analysis Social MediaBeyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download.
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
Through planning we can also organize short-term campaigns, launches, events, and prepare as much as we can so that we can stay agile for those unforeseen moments that inevitably appear through tasks #2 and #3. 2. Reporting and analysis. How @CocaCola built its liquid, linked social campaign for Olympics 2016 https://t.co/gOcRCCAegz Education & Analysis Social Media
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Instagram stories give you the opportunity to create micro-campaigns and social contests on Instagram, offering a sense of urgency to content consumption for your followers. Education & Analysis News & Events Social MediaInstagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. And afterall…#PetroPOWER!!!!!
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
And don’t be afraid to delete content after a campaign or even during a campaign, to lend a sense of urgency to witnessing that content. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
In the wake of Barack Obama’s historic 2008 presidential campaign, Optimizely pulled back the curtain on what was, at that time, a budding industry. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. Obama’s 2012 campaign tells a similar story. Education & Analysis Social MediaWrong.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Both content and social teams are paying attention to how well their campaigns did, and are trying to attribute that success to their hard work. Education & Analysis Social MediaAre you a social marketer, or a content marketer, or both? Who is in charge of planning and creating the content (visual, video, ads, copy) according to business objectives? Who is taking orders from who?
5 Ways to Become a Better Social Marketer Today
JUNE 27, 2016
Gain insight into the real ROI of social campaigns. Look at how these three metrics for each network have changed from this time period (campaign, month, quarter — whichever time period is most relevant) to last time period. From Simply Measured’s Twitter Competitive Analysis. Education & AnalysisFirst, run a quick audit of your social properties.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
successful social media campaign should have a positive impact on your search ranking, as well. How to Create a Conversion-Based Social Campaign Download. You can use it to find out which keywords are being mentioned the most around your brand and campaigns — and plan out future social content. Education & Analysis Social MediaIncrease Your Following. Download.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
Adaptive and iterative campaign s over “big-bang” campaigns. For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Education & Analysis Social Media2016 Instagram Strategy Kit Download. What Is Agile Marketing? Start Small.
How to Add Instagram Zoom to Your Social Strategy
SEPTEMBER 19, 2016
Try this on your own brand’s Instagram account, especially if you are throwing an event or running a campaign around a specific location or travel experience. This could also be a fun CTA for a contest campaign: can you find __ on the table? Education & Analysis Social MediaStarting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore.
How Brands Celebrate Star Wars Day on May 4th
MAY 6, 2016
Campaign Analysis real time marketing social strategies star wars dayStar Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day ) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content. MayThe4th.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. Education & Analysis News & Events Social Media Social Media StudiesSocial Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. The Takeaway: YOU ARE NOT ALONE. ‘Nuff said.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Campaigns like these also offer opportunities for experimentation. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Two people?
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis. 2. You can then drill down into these fluctuations to determine whether the growth correlates to a new campaign.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
It can serve as rocket fuel for your next social media marketing campaign. With the help of this campaign, Nikon managed to generate more than 166 million social media impressions. An excellent example of this is the #MyNeoShoot campaign launched by Adidas to promote its new Neo collection. They kick-started the campaign with a contest promoted by Selena Gomez.
5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)
OCTOBER 6, 2016
How to Increase Social Conversions Download. I’m able to dig in and use our new three-pronged Social Analytics Solution , which includes Social Attribution, Social Analysis & Monitoring, and the Social API. In We’ve already begun to retool our social strategies for webinar promotion based on this analysis. Education & Analysis Social MediaI can’t lie.
Steal This Sales Tool to Beef Up Your Marketing Strategy
Convince & Convert
MAY 18, 2016
Win/loss analysis is often seen as a tool for the sales teams. Specific questions around specific marketing campaigns or assets can help align your marketing to close these gaps. At the end of the day, it all comes down to using a win/loss analysis to craft better messages that engage your target audience with your brand and ultimately lead to more sales. The Buyer’s Process.
5 Ways Entrepreneurs Can Increase Social Engagement
JUNE 14, 2016
You can customize these promotional campaigns yourself, or you can work with Binkd’s team of developers and designers to bring your ideas to fruition. The Complete Social Media Conversation Analysis Guide Download. Education & Analysis Social MediaWhen you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. Buffer.
Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman
Diva Marketing Blog
MARCH 30, 2012
Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. The strategy capitalized on Pinterest in an innovative way beyond brand pins on a board. We have a unique view of the campaign from two perspectives: the brand and the agency. . . Yael Linen-Zuchman/smoyz : This was the most amazing part of the campaign. After