How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Analysis and monitoring: Google Analytics , Talkwalker. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. PR people suck at measurement. Why Push No Longer Works.
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. Demographics Pro has just launched their new Instagram analytics tool.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Here is how Coca-Cola is deploying its liquid, linked campaign on Facebook, Twitter, and Instagram. THATSGOLD.
How to Keep Content Ideas Coming With Whitespace Analysis
AUGUST 2, 2016
While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Or does it?
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one.
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
It was this strategy that led Formstack to create our competitor alternative campaign. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. That’s why it makes sense to focus on keywords in competitor campaigns.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. 22 Resources for Data-Mining Your Industry. Spyfu.
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Measurement Social media analysi
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Innovation: No slide deck is more anticipated every year than Meeker’s giant analysis of digital trends from Kleiner Perkins Caufield & Byers. It’s easy to get tunnel vision as a marketer. The newsroom as marketing.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. Design. Relevance. Whaaa? Ease-of-Use.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.
How fans are using Facebook Reactions and what it means for your brand
MARCH 31, 2016
Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here. This means people can express actual emotions as opposed to simply ‘liking’ things their friends share. took a look. It can be only one of the six.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. In its social campaign, Nike is highlighting its athletes at the Games by telling their stories of perseverance and celebrating their successes.
How to Ideate a Winning Back-to-School Campaign
JULY 12, 2016
Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. But you have to breathe life into your campaign by bringing in currency. You can employ whitespace analysis to do this. Get cracking on the next campaign that kids won’t be able to resist. Literally. Log on to your Discover homepage.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Instagram stories give you the opportunity to create micro-campaigns and social contests on Instagram, offering a sense of urgency to content consumption for your followers. Education & Analysis News & Events Social MediaInstagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true.
5 steps to measuring social media PR campaigns
SEPTEMBER 20, 2012
It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. One of the biggest benefits of digital PR is also one of its biggest weaknesses; we have so much data at our disposal, understanding the data that is important to a specific campaign can be hard. Turn analysis into action.
How Brands Celebrate Star Wars Day on May 4th
MAY 6, 2016
Campaign Analysis real time marketing social strategies star wars dayStar Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day ) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content. MayThe4th.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
In the wake of Barack Obama’s historic 2008 presidential campaign, Optimizely pulled back the curtain on what was, at that time, a budding industry. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. Obama’s 2012 campaign tells a similar story. Education & Analysis Social MediaWrong.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. And afterall…#PetroPOWER!!!!!
5 Ways to Become a Better Social Marketer Today
JUNE 27, 2016
Gain insight into the real ROI of social campaigns. Look at how these three metrics for each network have changed from this time period (campaign, month, quarter — whichever time period is most relevant) to last time period. From Simply Measured’s Twitter Competitive Analysis. Education & AnalysisFirst, run a quick audit of your social properties.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. Education & Analysis News & Events Social Media Social Media StudiesSocial Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. The Takeaway: YOU ARE NOT ALONE. ‘Nuff said.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
Adaptive and iterative campaign s over “big-bang” campaigns. For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Education & Analysis Social Media2016 Instagram Strategy Kit Download. What Is Agile Marketing? Start Small.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Campaigns like these also offer opportunities for experimentation. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Two people?
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.
Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters
AUGUST 1, 2016
Without asking why when looking at how a campaign performed, data can’t lead to change. At We have set one filter to run permanently within our campus area and we also run event-specific campaigns. In our Class Day campaign the filter ran for 9 hours with 184 uses and the snaps were seen by 7,677 people for the cost of $212.70. Editor's Pick Education & Analysis
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis. 2. You can then drill down into these fluctuations to determine whether the growth correlates to a new campaign.
5 Ways Entrepreneurs Can Increase Social Engagement
JUNE 14, 2016
You can customize these promotional campaigns yourself, or you can work with Binkd’s team of developers and designers to bring your ideas to fruition. The Complete Social Media Conversation Analysis Guide Download. Education & Analysis Social MediaWhen you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. Buffer.
What Every Social Media Intern Needs to Know
JULY 22, 2016
wanted to own projects and learn about the strategy and tactics that make a great social campaign. My first week, I was thrown into Simply Measured’s fast-paced environment and started planning my first social campaign. I’m so lucky to get to help plan the campaign for Simply Measured’s LIFT Social conference in September. social campaign doesn’t just happen overnight.
Steal This Sales Tool to Beef Up Your Marketing Strategy
Convince & Convert
MAY 18, 2016
Win/loss analysis is often seen as a tool for the sales teams. Specific questions around specific marketing campaigns or assets can help align your marketing to close these gaps. At the end of the day, it all comes down to using a win/loss analysis to craft better messages that engage your target audience with your brand and ultimately lead to more sales. The Buyer’s Process.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your How to Create a Conversion-Based Social Campaign Download. Education & Analysis Social MediaSolid content is integral to a social media marketing strategy. Your content is: How you communicate your brand message and value prop to your audience. Employ a Content Curator. Any guesses?
What You Should Have Your Social Media Intern Do
JULY 28, 2016
Plan Campaigns. You can even ask your Social Media Intern to plan some campaigns for you. Example of a campaign proposal. Fresh eyes for a campaign are really helpful. Education & Analysis Social MediaMany brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern , Audrey.
4 Reasons to Start a Career in Social Media
AUGUST 5, 2016
Answering Your Boss’s Questions about Your Social Campaigns Download. Education & Analysis Social MediaThe social media industry has grown a crazy amount in the past couple years. Fast forward a couple years and now we get a play-by-play of everyone’s daily lives on social media. quick Friday run (ok, so maybe half of it was a walk)… But still. Thanks guys!
Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman
Diva Marketing Blog
MARCH 30, 2012
Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. The strategy capitalized on Pinterest in an innovative way beyond brand pins on a board. We have a unique view of the campaign from two perspectives: the brand and the agency. . . Yael Linen-Zuchman/smoyz : This was the most amazing part of the campaign. After
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social Media4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. Step 1: Know What They’re Talking About. Pick a new topic.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
successful social media campaign should have a positive impact on your search ranking, as well. How to Create a Conversion-Based Social Campaign Download. You can use it to find out which keywords are being mentioned the most around your brand and campaigns — and plan out future social content. Education & Analysis Social MediaIncrease Your Following. Download.
How to Use Competitive Social Monitoring on Twitter
Convince & Convert
MARCH 23, 2016
The power of competitive social media analysis is not the awareness of every tweet or post. Since performing this analysis requires a large amount of data, we’ll need a tool to help us get the job done. The first step in this analysis is to find which companies are worth examining. GetResponse, based in Poland, is unlike the first two companies in this analysis. Sweet!