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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. I wish I were.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. New website for publishers from Twitter. Listly by Sherrilynne Starkie. Follow List. Embed List.

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Publish an Unpublished Post on Facebook: How to

Jon Loomer

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. What is the Difference Between a Published Post and an Unpublished Post?

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How will the end of the third-party cookies impact advertising?

Audiense

Since Google announced the end of third-party cookies within two years’ time, the sector has begun to react and propose alternative ways to reach audiences. Many say that advertisers will depend more on publishers as those will have more power as the gatekeepers of audiences.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? This required the buyer to relinquish control to the publisher.

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years.

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