Trending Sources

The Truth In Digital Advertising

Twist Image

There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.

Should You Rely On Google Alone for Online Visibility?

Spin Sucks

Could you be relying on Google too much for online visibility? The post Should You Rely On Google Alone for Online Visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. appeared first on Spin Sucks. Comments Please forgive me for starting off the comment thread with a.

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.

Google 148

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Pictured: Advertiser Perceptions  talked with more than 300 agency and client executives who place video advertising.

Content Is Not Advertising

Twist Image

Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising,"  if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising

Five Priorities for Your Online Advertising

Spin Sucks

Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords  a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now.

Two Ways To Advertise On Twitter

Small Business Mavericks

Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Online advertising has changed a lot over the years. This advertising will initially be less expensive than Google AdWords, but I think the price of promoted tweets and promoted accounts will likely go up after the initial wave of new users.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. google.

Fear And Loathing In Advertising

Twist Image

There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising. advertising.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.

How To Think About Mobile Advertising

Twist Image

Marketers can say whatever they want about advertising. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. You will see ugliness like this: Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen. advertising. facebook advertising. google. mobile advertising. adweek.

The Inevitable Downfall of Native Advertising

Geoff Livingston

I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?

Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience. It takes time. Or whatever comes before that.

LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. The Florida Bar Association continues to encroach on lawyers’ digital real estate. Nancy Myrland. Indianapolis.

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender. Minimal Costs.

Facebook vs Twitter Advertising

Engaging Brand

Advertising on social media can be difficult to assess in what is right for your business.  Search Mojo  have just put together an infographic which I wanted to share with you all as it helps to distinguish between advertising on Twitter and Facebook - you can download the advertising graphic here. How Businesses Can Benefit BIG from Google+ [INFOGRAPHIC].

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold. Instituting a minimum word count is helpful.

Sites 155

Google Analytics for Beginners

Idaconcpts

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. How do I sign up?

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. For many busin esses, the long-term value is the tipping point between profitable and non-profitable advertising. Marketing advertisingWrong.

Digital Advertising Is The New Mass Media

Twist Image

That was a tough title to write. I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot. They're looking for mass reach and achieving it with very traditional types of advertising solutions. digital advertising.

Digital Advertising Just Got Worse (If You Can Believe It)

Twist Image

While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? google.

Breaking Up Google

Geoff Livingston

It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Revenue is derived from a wide array of advertising properties, including search, YouTube, ads in products like Gmail, and the far reaching AdWords network.

Online Advertising's Greatest Trick

Twist Image

The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Most new media professionals call them "display advertising." When people think of banner advertising, they think of the early days of online advertising and the promise that people like me (and many of my peers) brought to the media mix. In essence, we had a true advertising unit. It turned out that the general public didn't necessarily fall in love with banner advertising. Whoever you blame, banner advertising stiffed.

How to Get Started with Social Media Advertising

Idaconcpts

The answer lies within a smart investment in social media advertising.  There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly  manager tool. Post on Google Buzz. Facebook Ads.

Real-time Bidding is the Future of Advertising 

Spin Sucks

When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.

10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now. It will go a lot further than any PR, advertising, or marketing campaign. In this case: A database. Video. Access.

Google 150

Is Advertising The Future Of Twitter?

Twist Image

Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me extremely nervous. Because as Twitter adds and tinkers with advertising, what they may not be considering is that the people who are engaged with Twitter are now grappling with advertising (especially if it starts to clutter their streams). Is advertising bad? It's still advertising. advertising. google.

Using Google AdWords to Test Your Messaging

Spin Sucks

understand advertising. But I’m not an advertising expert. That’s why I was so interested to read, “ How to Test Your Advertising Quickly, Cheaply, and Effectively, ” on the Harvard Business Review blog. The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. Mars, Inc.

The Trouble With Online Advertising

Twist Image

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.

The Internet Is Not Just Another Advertising Channel

Twist Image

Advertising Agencies Have Got It All Wrong. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. If you go back (more than a decade), this blog has had one macro message: using traditional advertising in new media is a massive mistake, but more importantly, an opportunity lost. Still, this is the ultimate stance that most traditional advertisers take when it comes to digital marketing. This smells like advertising success, so let''s just call it what it is. advertising agency.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

Google 124

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. . 10 best alternatives to the Google Keyword Tool. What to do? free account is required.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.

3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

But before you jump into a paid search program with Google, ask yourself these three crucial questions. B2B Internet Marketing Google AdWordsSearch engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. Is search the right channel? While search engine marketing is effective in driving online traffic, it’s not necessarily the right channel for every objective. If you can’t describe your product or service in 3 words, then search isn’t for you. Where will you point people?