Display Advertising Is A Failed State
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). advertiser.
Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
Should You Rely On Google Alone for Online Visibility?
MAY 9, 2016
Could you be relying on Google too much for online visibility? The post Should You Rely On Google Alone for Online Visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. appeared first on Spin Sucks. Comments Please forgive me for starting off the comment thread with a.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Pictured: Advertiser Perceptions talked with more than 300 agency and client executives who place video advertising.
Math Is Hard. Or How To Make Your Advertising Count
DECEMBER 28, 2016
At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. The net effect of this would be that online advertising would know where ads were served, what happened to those who saw, clicked and engaged with the ad. advertiser.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
Two Ways To Advertise On Twitter
Small Business Mavericks
APRIL 30, 2013
Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Online advertising has changed a lot over the years. This advertising will initially be less expensive than Google AdWords, but I think the price of promoted tweets and promoted accounts will likely go up after the initial wave of new users.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . Google got wise and implemented a series of algorithm changes to not only combat these “black hat” tactics, but also to improve the search engine’s performance by thinking about how and why people search. Timeline of key Google algorithm changes. Really, really good.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.
False Advertisement of Fast Food
OCTOBER 7, 2010
Post on Google Buzz. Tags: False Advertisement false advertisement false advertisement of fast food false advertising It’s incredible what fast food chains get away with. Consider this example from McDonald’s. And here are some examples from other popular fast food chains. Email this to a friend? Subscribe to the comments for this post? Tweet This!
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!
Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast
NOVEMBER 20, 2016
You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he's been called the Steve Jobs of advertising. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space. advertising. advertising agency. advertising podcast. advertising professional.
Fear And Loathing In Advertising
FEBRUARY 22, 2012
There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising. advertising.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. google.
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. You will see ugliness like this: Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen. advertising. facebook advertising. google. mobile advertising. adweek.
Waze Does Display Advertising Right
NOVEMBER 29, 2016
There was a time when I thought all display advertising was "meh." . Few were around selling banner ads when they first came out, like I did. I was on the front lines of the dot com boom, bust and echo. I was there when search engine marketing first became a thing. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. This was before search engine marketing became the online advertising juggernaut that it is. Back then display (known as banner advertising) was much bigger than search. google.
Less Money. Less Traffic. Advertising In Chaos?
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.
Some Google Changes and Google Plus Tips
FEBRUARY 28, 2012
I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. But it is safe to say Google Plus will rank for you if you have enough content. This is true.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.
Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast
JANUARY 8, 2017
What comes after advertising? Is there anything after advertising? This is the question that Catharine Hays (along with her co-author, Jerry Wind ) tried to tackle in their book, Beyond Advertising - Creating Value Through All Customer Touchpoints. Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program is trying to bridge the academic and real world to create a better advertising environment. So, is there a future beyond advertising? advertising podcast. beyond advertising. google.
The Inevitable Downfall of Native Advertising
OCTOBER 30, 2013
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now.
Facebook vs Twitter Advertising
MARCH 22, 2013
Advertising on social media can be difficult to assess in what is right for your business. Search Mojo have just put together an infographic which I wanted to share with you all as it helps to distinguish between advertising on Twitter and Facebook - you can download the advertising graphic here. How Businesses Can Benefit BIG from Google+ [INFOGRAPHIC].
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. How do I sign up?
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? google.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender. Minimal Costs.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. The Florida Bar Association continues to encroach on lawyers’ digital real estate. Nancy Myrland. Indianapolis.
Twitter Advertising Review: Not Ready For Primetime
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience. It takes time. Or whatever comes before that.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold. Instituting a minimum word count is helpful.
Using Google AdWords to Test Your Messaging
OCTOBER 10, 2011
understand advertising. But I’m not an advertising expert. That’s why I was so interested to read, “ How to Test Your Advertising Quickly, Cheaply, and Effectively, ” on the Harvard Business Review blog. The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. Mars, Inc.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. For many busin esses, the long-term value is the tipping point between profitable and non-profitable advertising. Marketing advertisingWrong.
Online Advertising's Greatest Trick
OCTOBER 3, 2011
The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Most new media professionals call them "display advertising." When people think of banner advertising, they think of the early days of online advertising and the promise that people like me (and many of my peers) brought to the media mix. In essence, we had a true advertising unit. It turned out that the general public didn't necessarily fall in love with banner advertising. Whoever you blame, banner advertising stiffed.
Digital Advertising Is The New Mass Media
APRIL 24, 2015
That was a tough title to write. I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot. They're looking for mass reach and achieving it with very traditional types of advertising solutions. digital advertising.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Revenue is derived from a wide array of advertising properties, including search, YouTube, ads in products like Gmail, and the far reaching AdWords network.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Post on Google Buzz. Facebook Ads.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Something interesting is happening with Google+. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now. It will go a lot further than any PR, advertising, or marketing campaign. In this case: A database. Video. Access.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
Is Advertising The Future Of Twitter?
AUGUST 4, 2011
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me extremely nervous. Because as Twitter adds and tinkers with advertising, what they may not be considering is that the people who are engaged with Twitter are now grappling with advertising (especially if it starts to clutter their streams). Is advertising bad? It's still advertising. advertising. google.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.