Google Expanded Sitelinks: Optimize Opening Text in META Description Tag. Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. In checking out Google Analytics one thing I like about my top 10 is there were multiple paths to success. PublishingAs another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Is LinkedIn the New Old Boys Network? Thank You. MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. pulled out some of the more useful tips, combining information from some of the slides with additional details provided by Google’s Maile Ohye. Google News uses “Citation Rank” to try to determine the original source (i.e. This is data driven and not an “arbitrary decision.” MORE >>

So, it looks like Google is entering the comment system fray. Google’s clearly taken a look at how Facebook Comments tie the user into Zuckerberg’s network, and wants a piece of that pie to go along with their recent abandonment of their “don’t be evil” mantra. While it’ll no doubt attract its fans and users – especially the Google+ aficionados – I can’t help but feel the announcement is just another indication of why Google is struggling when it comes to social. Google Earth, they bought. Cue growth time. MORE >>

Home > Blogging > Google > SEO Google might penalize guest blogging sites someday, because guest blogging does not have the same goodwill with which it started a few years ago. However note that Google lays a lot of trust on editorial links from articles, and these links are gaming that trust. Fighting Google panda penalties , You might recall we had earlier allowed only nofollow links on guest posts (which not many were interested in), and have now not been accepting guest posts for the past few months. Google is Watching. Blogging Google SEO MORE >>

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Here are eight social media questions that publishers should be asking themselves: 1. This seems like a very basic thing but I audit websites for a living and I see publishers making mistakes with their social sharing buttons all the time. AddThis). Social Medi MORE >>