Trending Sources

Google Plus SEO: The Business Benefits


Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. Jan-Nov 2014) Percentage of.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

Branded Content: 6 Things To Remember before Publishing


Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.

5 Ways that Social Media Impacts SEO

Adam Sherk

It is intended to be a general overview for publishers. That’s a common question these days as publishers try to make the most of search and social for audience development. While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. AuthorRank.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. Google News. Site Speed.

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Unique and relevant content, according to Google.

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6 Social Tools to Use Immediately After You Hit “Publish”


published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. Right?

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. Sponsored Content Compliance.

The New Face of SEO: Content Creation Comes First [Infographic]


Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This infographic by Fuzz One shows the old vs. new approaches to SEO.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?

Revealed: The New SEO (When Google Takes Freshness Too Far)

Viper Chill

That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. One person I was disappointed to see doing this was Rand at SEO Moz. I won’t say his surname, as I don’t want this post to rank for his name (I don’t like ‘outing’, either). when they were published). Content Not Fresh?

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How Rich Answers Provide a New Approach to SEO

Convince & Convert

On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO.

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Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. also want to emphasize that this tip applies only to articles and blog posts that are eligible for Google News indexation.

Do Social Signals Drive SEO?

Convince & Convert

You just hit hit publish on that great new blog post. You get many of your friends, some followers, and even an influencer or two to share it too. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Not so fast!

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. Here’s an example of site that was hit by Panda 4.0

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?

Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?

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My Top Posts of 2013 on SEO and Social Media for Publishers

Adam Sherk

So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links. Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates. Top Link Building Tactics for Publishers. Publishing

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

Breaking Up Google

Geoff Livingston

It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Contextual and creepy at the same time, Google uses all of the data collected from products to serve the ad beast, which in turn suggests products from paying partners.

The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”. The fact is there is no way to know how long Google News will support the standout tag. Does the standout tag actually work?

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SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Since Google replaced their old tool with the new Planner , many copywriters are finding this harder to do.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. Related posts: Pinterest: Great Opportunity for Lifestyle Publishers and Brands.

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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. One good source is @YahooSearchData on Twitter. I’d given Yahoo!

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Simple SEO Tips


That’s where SEO comes in. The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. You can also link to anywhere else on the web that you have been published. So you’ve decided to start a website for your business. You get a great URL. Photo Source).

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Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But it is fair to say that Google News has always been a strange beast. Google News Wants Title Tags to Match Headlines?

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51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

When an SEO guy tweets a G Trends screenshot of how fast one of your niches is growing and you hope noone else saw it. While I’m certainly not the only one to catch on to this, it’s always a good sign when you see exact match or nearly exact-match domains ranking well in Google. It means there are very few authoritative sites which Google thinks should be ranking.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table.  In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. April 11 : Panda update 2.0 – This incorporated Google searcher blocking data. labeled 2.51, 2.5.2, and 2.5.3)

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Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay.

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5 Things You Can Do to Escape Google Penalties

Convince & Convert

The SEO world, too, is preparing to combat unexpected threats, especially from various Google penalties. Whether you like it or not, websites in variety of niches depend on Google for a high percentage of their traffic. According to Matt Cutts , around 400,000 of these kinds of actions are being initiated manually every month by Google. Monitor Negative SEO.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. And it worked, but only for a while.

Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost


We welcome Rand Fishkin to the ProBlogger Theme Week today to talk us through all things SEO. While this week we’re exploring all the things you can do with a post after  you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers. General

5 SEO Writing Techniques to Consider in 2015

Writtent Blog

SEO writing techniques? What’s the point of high quality writing that ends up on page 40 of Google’s search results? SEO Writing Techniques: 5 Ways to Create Better Content. It lets you plan around important dates, identify gaps in your strategy, and maintain publishing consistency, which is important for both readers and SEO. Creating Yes, SEO matters.

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The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? quick way to check is to do a [site:domain] search in Google News.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs).

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Bill Hartzer, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. They had a booth.