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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion. This cross-channel approach has helped to amplify the reach and impact of the influencer content, further driving brand awareness, engagement, and conversion.

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The State of Paid Social in 2020

Pixlee

And Facebook is expecting to see a loss from advertising in the coming months. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. Online Shopping is Thriving Overall – Regardless of Advertising Spend. And for good reason, too.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84
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Fashion and P.R. Social Media blogger events

Laurel Papworth

We appreciate the sentiment, but no thank you. Some will accept advertising – and their readers know that. Social Media Fashion. Any fashion blogger who abides by the rules above (extrapolate: any blogger that obeys a PR company’s requirements) is not going to be an A list blogger. Well, sod that.

Fashion 96
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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 127
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How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. This platform put the spotlight on Black designers in cities like Atlanta, New York and Chicago, helping bring visibility to the talented creatives trying to make a name for themselves in the fashion industry.

Campaign 112
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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. Advertising in the Super Bowl cost $9.5 Advertising in the Super Bowl cost $9.5 The NFL would have had to pay the same $9.5 The ad generated $19.3