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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

So, how accurate are the interests that Facebook advertisers can use to target you? Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks.

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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

The Average Social Media Privacy. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. Up until recently, it wasn’t that big of a deal to not read privacy policies. Written by.

Policies 116
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Big Change to Meta Ads Location Targeting

Jon Loomer

Let’s review how things were before, how things are now, and how this impacts advertising. I also checked Meta’s documentation. For many advertisers, this won’t matter. But Meta is notorious for removing helpful features that a minority of advertisers used (see Inspect Tool and Conditional Formatting ).

Tourism 198
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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. This is the big one.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” HIPAA compliant: @Patient, we have deleted your comment to protect your privacy. Their special hats are a handmade gift.

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4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Firebelly

By Kevin Systrom co-founder, Instagram Yesterday we introduced a new version of our Privacy Policy and Terms of Service that will take effect in thirty days. Instagram steps away from advertiser plan in wake of user backlash. Thank you, and we’re listening [Instagram's response]. The new policy sparked a huge protest on social media.

Policies 199
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government. Or tons of fun.