Trending Sources

Twitter Revises Terms of Service, Privacy Policy

SocialTimes Twitter

Twitter Friday announced revisions to its terms of service  and privacy policy. The social network announced the changes via tweet (embedded below), and it offered more details in a support post : We've updated our Terms & Privacy Policy. In our terms of service, we’ve reorganized and simplified the structure, removing sections that are duplicative of the Twitter rules  and the privacy policy. In our privacy policy, we’ve added a section with information about our participation in the European Union-U.S. Privacy Shield program. Z9WvxIi0Yt ✔️

Consumers Want Personalization And Privacy

Twist Image

Consumers say that they hate advertising, but the truth is that they hate bad/untargeted advertising. Advertising works when it knows its audience. Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." And, when that amount of money is on the table, it's hard not to see the other side. A few days ago, TechCrunch published a scathing editorial piece based on a new study titled,  The Online Privacy Lie Is Unraveling. privacy. It sucks.

The End Of Privacy. The Beginning Of Personalization

Twist Image

In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them). Did you know that Google accounts for close to a third of the worldwide online advertising revenue? I''ll wait while you pick your jaw up off of the floor. It removes the privacy issue (hopefully. advertising platform. privacy.

Will Facial Recognition Ads End Privacy?

Geoff Livingston

There’s a new attack on privacy: Facial recognition -driven advertising. Privacy’s Last Stand? It’s no secret that the current era of social check-ins and big data mining infringes upon traditional privacy norms. But for every Google there are ten companies pursuing the advertising technology. Check-In with Your Face from redpepper.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising

Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. You just read Could the Survival of Facebook Depend on Its Privacy? He also  blogs.

Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Tracking consumers around the clock obviously yields a ton of valuable data for businesses and advertisers. Your location is very, very valuable to marketers. Are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards — as well as the occasional bigger prize? So far, at least 125,000 Americans have answered yes to the above question.

WhatsApp Revises Terms of Service, Privacy Policy; to Test Messages from Businesses

SocialTimes Facebook

WhatsApp is becoming more like parent company Facebook, both in terms of privacy  and enabling communications between business and users. The messaging application announced in a blog post  that its terms of service and privacy policy  have been updated for the first time in four years in order to reflect its acquisition by Facebook in October 2014, as well as recent updates including end-to-end encryption , WhatsApp Calling  and its tools for the web  and desktop. We want to test these features in the next several months, but need to update our terms and privacy policy to do so.

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Online privacy is an issue that impacts ALL of us. Additional actions are required to make full use of the web AND to protect your privacy.

How to Stop Retargeting by Advertisers

Bill Hartzer

One final way, though, is to take control over your online privacy. Are you sick and tired of being retargeted ? Have you gone to a merchant’s website, maybe a hotel website or even some other ecommerce business and now their ads are following you all over the internet? Even on Facebook? For days on end? Literally, it can be very frustrating, especially if you are already a customer.

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed


Longed For New Privacy Settings. Head over to your Privacy Settings, and Edit Settings for How Tags Work. The possibilities for advertising and other creepy activities based on this information – priceless! The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Hide Updates by Third Party Applications. Good stuff! Moved.

Feed 62

Legal and Ethical Issues in Marketing

Spin Sucks

For example, when does data collection become an invasion of privacyPrivacy Concerns and Data Collection Data collection is the first step in any good marketing campaign. This is why advertising through Google or Facebook is so appealing to businesses. But this activity creates privacy concerns. When does promotional activity become a misleading claim? and 6 p.m.

Non-Facebook Users to Start Seeing Audience Network-Powered Ads

SocialTimes Facebook

Facebook announced in a Facebook for Business post  that it is extending the reach of its Facebook Audience Network  mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. This practice, known as online interest-based advertising, is common across the ad industry. Cookies Policy (updated).

Silos, Facebook Advertising, and Opportunity

Convince & Convert

It turns out, that while Social Code will help companies with apps and tabs and that jazz, their real area of focus is Facebook advertising – a different animal altogether. Facebook advertising is most definitely an area where I can see specialization being prudent right now. It doesn’t relate to other elements of social media because it’s advertising.

How To Opt-Out of Social Ads on LinkedIn in 5 Clicks

Almost Savvy

Sadly, those of us who live our lives online have become accustomed to hearing that we’ve been opted-in to sharing information we had no intention of making available to our friends, to applications or to advertisers. Solution Alert: Here’s how to fix it in 5 clicks. I can hear you thinking that 5 is a lot of clicks to opt-out of anything regarding privacy. But, LinkedIn?

Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know


Embedding services like Youtube and others (like the embedding of your image) and even a like button open up another legal field: data privacy. The way this affects you as a site owner is that the least you can do is to minimize legal implications and include a description of this data collection in your privacy policy. This is a guest post written by  Simon Schmid  of  iubenda.

How to Get Your Profile and Data Completely Disconnected from Klout


If you are not satisfied with their response, you have the right to seek help with your Privacy Commissioner in your country. Klout also uses cookies in its advertising services " Perks" TWITTER: Sing in [link] , select Setting —> Applications , find Klout Application and revoke access. LATES UPDATE. October, 31. Klouts disabling is deceptive. FACEBOOK. FLICKR.

Klout 153

Facebook Testing Ads on Messenger Home Screen in Australia, Thailand

SocialTimes Facebook

Head of product for Messenger Stan Chudnovsky  offered more details in an interview with Kurt Wagner  of Recode , saying the ads will be similar to carousel ads  in Facebook’s News Feed, with cards from five different advertisers. And Chudnovsky said in his interview with Wagner: We don’t want to even risk (invading user privacy). But until you try, you are never going to find out.

News 20

Gross Hacker Marketing

Twist Image

Growth Hacker Marketing is about using technology and analytics to outsmart more traditional advertising tactics, to get you better customers for a cheaper acquisition cost. privacy. Tags: advertising. Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. You would think that the more modern brands would not only understand this, but embrace it. . You would be wrong. . I'm not going to name the brand, so please don't ask.

A Little Privacy, Please! Your Rights and Social Media Policies


—————– Your privacy is important to us. Your privacy is important to us. Read our privacy policy.”. If your privacy was  really  important, would the websites that you visit every day, the ones that you use to share stories with family and connect with long-distance friends, need to continuously revise a contract to tell you so? Maybe.

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API  since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Protect user privacy. Heywood said interested advertisers should contact their Gnip account managers or , adding that support documentation is available here.

API 21

Ads Worth Spreading

Twist Image

People hate advertising. prefer to turn the phrase a little bit: people don't hate advertising. people hate bad advertising. Think about privacy: people want their privacy? In looking at the many winners that were chosen by the judges, I could not help but sit back, enjoy the ads, smile and think to myself: "advertising is worth it." advertising.

Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

SocialTimes Twitter

She wrote: Mobile in-app programmatic advertising  is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices. In fact, we found that 115 percent more advertisers invested ad campaign dollars on MoPub Marketplace in the fourth quarter of 2015 versus the fourth quarter of 2014. This partnership is key for the rapid growth and adoption of mobile advertising to continue. We are excited to be working with Forensiq.

Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

Privacy. Privacy will continue to be a big discussion, with sites such as Diaspora coming out of beta and launching to the public. If your company doesn’t use television advertising, this likely isn’t something you need to consider. This is not our annual trends blog post. That is coming in a few weeks…and it includes some things you won’t expect.

Tools 136

Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Just as was the case with the Audience API’s 10 original user models, we worked diligently to protect individual user privacy throughout the process of surfacing aggregate age data. Twitter advertisers: What do you think? Advertising/Marketing Twitter age Aggregate User Age Information APIs Application-Programming Interfaces Audience API Country Device Categories Devices gender Gnip Interests language Location Mark Callahan Metro privacy Region safety security television TV TV Genre TV Shows Wireless Device NetworksLanguage. Interests. TV genre. TV show.

Bots And The Next Wave Of Marketing

Twist Image

Bots have been the bane of marketers for nearly as long as online advertising has existed. advertising. online advertising. privacy. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click. Instead, what you're faced with is the familiar setting of your messaging app. Instead of being a reader, you're now a part of - what seem to be - a chat.

What Keeps The Chief Marketing Officer Awake At Night? - Part 1

Twist Image

If you take a close look at some of the world''s most respected brands, the Chief Marketing Officers are not much more than Chief Advertising Officers. You would think that after decades of advertising and communications from banks and investment advisors to help people better manage their money, that things would be better. There has been global consolidation of marketing and communication services from most of the major brands, and we have even seen mass consolidation from the advertising agency networks themselves (think about the Publicis and Omnicom mega-merger ).

Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

Vice president of messaging products David Marcus  introduced Messenger Platform v1.3 in a blog post , saying that more than 34,000 developers are now building via the platform and providing more details on the two new advertising options: One of the most important requests we received from developers and businesses building on the Messenger Platform is the ability to promote their experience.

The 2012 Social Networking Privacy Policy

Webbiquity SMM

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. Guest post by Athena Newton. This is where social networking is going in 2013.

How Facebook Could Become Irrelevant

Waxing UnLyrical

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising? Guest Posts Jim Dougherty Social Media facebook privacy in social media teenagers and social networksBut now I totally get it. Growing up.

In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2

SocialTimes Facebook

When advertisers select Messenger as a destination for News Feed ads, they can use any call to action in their ad, such as “shop now” or “learn more,” to link to Messenger. Facebook announced the launch of Messenger Platform  v1.2, containing several new features, the most prominent of which is the ability for brands to accept payments  directly via the application.

Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. That violated an earlier privacy settlement between Google and the FTC. Google has agreed to pay a $22.5 Google exploited an exception to the browser’s default setting to place a temporary cookie from the DoubleClick domain.

The Price Of Personalization

Twist Image

What kind of advertising do you want? Sometimes we forget about the role of advertising. Advertising doesn''t have to be a nuisance or annoying. The true role of advertising is that it acts as a commercial vehicle of information delivery. In my second business book, CTRL ALT Delete , I delve much deeper into the problem of how marketers have done a terrible job of explaining the difference between privacy and personalization. Why we must not confuse privacy with personalization. advertising. privacy. privacy regulator. consumer.

Price 26

EC Sends Statement of Objections to Facebook Over WhatsApp Acquisition

SocialTimes Facebook

Subsequently, in August 2016, WhatsApp announced, among other updates to its terms of service and privacy policy , the possibility of linking WhatsApp user phone numbers with Facebook user identities. Apps Facebook acquisitions advertising EC EU Merger Regulation european commission Fines Friend Suggestions friends Margrethe Vestager Marketing phone numbers privacy policy Terms of Service User Information WhatsappThe European Commission  is taking another look at Facebook’s October 2014 acquisition of WhatsApp. 31 to respond. They must take this obligation seriously.

Evolution of Privacy on Facebook


During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently. Rather I encourage people to go through their privacy settings.

Does Google Deserve More Credit?

Geoff Livingston

Google changed its privacy earlier this year , uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public. Reality android Apple facebook facial recognition glasses project google Microsoft penguin privacy twitter

The Do Not Track Button

Twist Image

And, while Google is not "reading" your email, it is scanning the content and delivering relevant advertising to you based on that. Ultimately, these trackers are trying to put an advertisement in front of you that will make you take an action. People often lament advertising, but what they really don't like is untargeted messaging (because it lacks relevance). Odds are that you want personalization, but you also want to maintain your privacy. Then again, who wants unrelated advertising flashing and bleeping across our screens? privacy. again.

Be More Human Without Being Too Personal To Build Your Brand

Twist Image

With that, there is a simple way to be more human, to be more real and to share online without going against your privacy and values. privacy. Tags: advertising agency. There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. That's a big deal. The fear of oversharing.

Breaking Up Google

Geoff Livingston

Google takes these actions to drive revenue for its advertising products. Revenue is derived from a wide array of advertising properties, including search, YouTube, ads in products like Gmail, and the far reaching AdWords network. In its quest to ensure data quality and drive more revenue, Google consistantly pushes the boundaries of privacy. It may be time to break Google up.

Facebook Reactions – Three Months On


There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. This year’s privacy concern involves the Belgian police warning consumers that Facebook is curating data through Reactions on how to advertise to them. Advertising Brands Community Management Content Marketing Engagement Facebook