Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. How often is the content updated? Purchase events with parameters set up for all products. That may seem insane.

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Social Media Today

SEPTEMBER 28, 2021

The platform has announced a range of new and coming features, with a focus on creator partnerships and eCommerce.

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Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Across social media networks, “standard rules” apply for prohibited ad content. TikTok restricts the following ad content.

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Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. She continued to consume other content. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Make sure to select your pixel and conversion event, too.

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Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. What Pixel Events Are. Standard Events.

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Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

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Jon Loomer

AUGUST 9, 2017

Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009.

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Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Content “marketing” today isn’t really marketing at all, it’s attracting people to your brand because you’re the answer girl.

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Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. View Content.

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Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

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Jon Loomer

MARCH 7, 2022

But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case. People whose website content is central to their business. The quick counterargument would be that you can easily run ads for content creators now.

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yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

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Hootsuite

MARCH 16, 2020

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? .

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yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

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Content Paid Search Digg SEO 130

Laurel Papworth

APRIL 29, 2023

I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”

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Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them. The post What Do You Want People to Do? appeared first on Jon Loomer Digital.

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Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

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Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. But, a custom metric can get really interesting if you use custom events like I do. Scroll Depth Event.

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Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. I then use a custom event that represents quality traffic as the performance goal. Your goal there is driving leads.

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Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But there are times when broad targeting is bound to fail.

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Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

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Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. Standard Events. Custom Events. But the advantages are undeniable.

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Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Sherrilynne Starkie

APRIL 26, 2021

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. In fact, people will enjoy the brand experience more fully through other people’s content. Tik Tok for Business. Be On Trend. Go For Live.

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Brands Hashtag UGC Aggregator 273

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. Create In-Depth Content Using Twitter Threads. Twitter threads.

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Social Media Management Social Media Tips Content 187

Waxing UnLyrical

JUNE 4, 2014

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Here they are: 1.

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Content UGC Community building Hotels 253

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Goldfish Crackers Combines Storytelling Advertising & AR. hours on social media. Image source.

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Jon Loomer

JANUARY 19, 2022

That doesn’t mean you should abandon the pixel or targeting built off of pixel events. Second, engagement with these videos gives advertisers retargeting capabilities. Of course, advertisers can create audiences based on engagement with Instant Experiences , including: People who opened the Instant Experience.

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The Social Media Hat

JANUARY 8, 2018

Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.

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Jon Loomer

JUNE 12, 2023

Typically, this might be for a purchase or lead, but it can be for any conversion defined with a standard event , custom event , or custom conversion. Because of the Meta pixel, events, and Conversions API, Meta also knows (mostly) who ultimately converted. Of course, many advertisers don’t know this exists.

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Jon Loomer

JANUARY 24, 2022

Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.” DESCRIPTION: “Get more messages, video views, post engagement, Page likes or event responses.” ” GOOD FOR: Link Clicks.

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Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

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Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In this case, the advertiser also defines the conversion event they want to prioritize. In this case, the advertiser also defines the conversion event they want to prioritize.

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Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content.

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SocialFish

MARCH 14, 2011

Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Can we use one of the free platforms that contain advertising?

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