How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.
Virtual Event Technologies Defined
FEBRUARY 11, 2011
This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D. Virtual Event Definitions. Skype.
9 Tips for a Successful Webinar Event
MAY 28, 2012
Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting. If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. You should send the first out the day before the event. Send two reminders.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?
7 Tips to Creating an All-Star Event
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. 2. We picked a catchy name which made it possible to turn the event into a series. If it’s a public event, share it on all your channels: website, blog, etc. What’s your Goal? Pick a Theme.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. live event is your own social media platform. live event is the perfect platform for establishing your credibility, generating leads, and—when done well—making a profit. The Three “Ss” of a Successful Live Event.
How Not to Invite Speakers to Speak at Your Event
MARCH 16, 2015
could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. That is NOT how you invite speakers to speak at your event.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. I’m a big, big fan of the SmartBrief newsletters. There are a lot of content ideas in there. By Gini Dietrich.
Putting Instagram events to work for your business
MARCH 6, 2013
Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content. The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? The win. Jaguar.
How to Create a Pinterest Place Board for An Event
FEBRUARY 6, 2014
Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. Add pins for the event venue (e.g. If your org has a large Pinterest following, you might try offering an event map board as a sponsorship opportunity for local businesses.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Like this post?
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.
How to Create Awesome Content From Your Next Event Experience
MARCH 12, 2015
Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Coming up with the content, on the other hand, can be tougher. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
How To Multiply Content and SEO From One Event
Small Business Mavericks
JANUARY 13, 2015
There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Unpack The Content From The Event. There has been a lot of information generated for your event, right? One easy way to do this is by looking at the backstory of the event – when you planned it, did you use an outline of talking points? Let people choose if they want to see “all” of it or the single page of information covering that point, and let each point/page add to the content of your site.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Write like you speak.
Dreamforce: A Must Attend Event for Marketers and PR Professionals
SEPTEMBER 27, 2012
mean we all read Spin Sucks for the amazing content (yep, brown nosing), but why else do we read? Content. It was Dan Zarella giving deep statistical insights into what kind of content to produce and when to release it. The bottom line is there is rich, memorable, and applicable content for you and for your business. Penn (and John Wall’s ) Marketing Over Coffee.
Content Creators: Enough with the Boring
FEBRUARY 23, 2015
By Lindsay Bell Content. and you will find content means many different things to many different people. For example, according to Wikipedia , content is: …information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. That’s a mouthful, right? Go on.
ProBlogger Event Speakers Share Their Experience
JUNE 23, 2016
At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. Probably figuring out how to build a business around the content I create. The way I solved it was creating shitloads of content and starting shitloads of businesses until something stuck. Content.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? This means you must be open to seeing different behaviors fueled by your content. Image: Thinkstock.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
Facebook event covers. The post 3 Easy DIY Social Media Content Creation Tools appeared first on Firebelly | Social Media Marketing & Management Company. Content Marketing Design Social Media MarketingYou don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. These three tools make it easy! Canva. annually.
The Alexa Content Calendar Helps You Plan and Create
APRIL 6, 2016
To help you plan out your year, the team at Alexa created a 2016 Content Calendar, which features the best times to produce and promote your content. Focusing your content on holidays and popular events is one of the best ways to connect with people—even if you’re trying to connect with companies.
‘Freedom Within A Framework’: 4 Things You Don’t Want To Forget When Constructing The Optimal Social Media Content Strategy
Ignite Social Media
JUNE 8, 2016
With so much to think about in the creation of a sound social media content strategy, one can easily find him or herself overwhelmed by all of the nuanced considerations. Because it’s such a complex undertaking, and because we care, we wanted to share four things that your brand definitely must consider when creating your social media content strategy. Get to Know Your Audience.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Generate Leads The very best way to generate leads is through content. Think about content with two perspectives: Free and paid. Did you meet at an event?
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” The caveat here is that your content needs to be useful.
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Scott Abel, The Content Wrangler. 2. Melissa Breker, Content Strategy Incorporated. Sam Slaughter, Contently.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. What I am saying is you can learn quite a lot from top bloggers on how to create engaging content that attracts a following that returns and may even care about you and your product. Learn more about content marketing.
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Reasons Content Atomization Isn’t an Option. Social Content.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! logging forms the infrastructure of your content strategy. Viola!
Visual Content Lessons from Canva at Work
AUGUST 10, 2015
Let’s get visual, visual…I wanna get visual…let me see your visual content rock, your visual content rock. Let me see your visual content rock. Oh yes, yes, I did just make up this song about visual content to the melody of “ Let’s Get Physical.” Why, may you ask, am I so excited about visual content right now? Events.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
These features could be a benchmark for future content, trends, and social communication. If you’re looking to step up your brand’s content game in a big way, consider 360 video. With 360 video, you’re allowing the users to customize their content and drive what they see. Having an experiential event with an influencer. Hosting an exclusive event, contest, or giveaway.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
How to Plan for Success with Your July 4th Social Media Content
Ignite Social Media
JUNE 21, 2016
For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. As always, make sure your holiday message stays true to your brand. If you’re stuck in neutral for holiday or event campaigns, check out our Go Red For Women case study or contact us here. Go Full America. Focus on Fun.