The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.
Virtual Event Technologies Defined
FEBRUARY 11, 2011
This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D. Virtual Event Definitions. Skype.
9 Tips for a Successful Webinar Event
MAY 28, 2012
Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting. If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. You should send the first out the day before the event. Send two reminders.
Putting Instagram events to work for your business
MARCH 6, 2013
Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content. The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? The win. Jaguar.
7 Tips to Creating an All-Star Event
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. 2. We picked a catchy name which made it possible to turn the event into a series. If it’s a public event, share it on all your channels: website, blog, etc. What’s your Goal? Pick a Theme.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. I’m a big, big fan of the SmartBrief newsletters. There are a lot of content ideas in there. By Gini Dietrich.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.
How Not to Invite Speakers to Speak at Your Event
MARCH 16, 2015
could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. That is NOT how you invite speakers to speak at your event.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Like this post?
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Their images are just awesome. Consider Influencer Marketing First.
How to Create a Pinterest Place Board for An Event
FEBRUARY 6, 2014
Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. Add pins for the event venue (e.g. If your org has a large Pinterest following, you might try offering an event map board as a sponsorship opportunity for local businesses.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Facebook 360 Photos: The New Frontier of Hyper-Engaging Content
Ignite Social Media
JULY 5, 2016
Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. That is, until now. Why This Is Even Better Than 360 Video. Facebook 360 Video v. Facebook 360 Photos.
How to Create Awesome Content From Your Next Event Experience
MARCH 12, 2015
Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Coming up with the content, on the other hand, can be tougher. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
How To Multiply Content and SEO From One Event
Small Business Mavericks
JANUARY 13, 2015
There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Unpack The Content From The Event. There has been a lot of information generated for your event, right? One easy way to do this is by looking at the backstory of the event – when you planned it, did you use an outline of talking points? Let people choose if they want to see “all” of it or the single page of information covering that point, and let each point/page add to the content of your site.
Dreamforce: A Must Attend Event for Marketers and PR Professionals
SEPTEMBER 27, 2012
mean we all read Spin Sucks for the amazing content (yep, brown nosing), but why else do we read? Content. It was Dan Zarella giving deep statistical insights into what kind of content to produce and when to release it. The bottom line is there is rich, memorable, and applicable content for you and for your business. Penn (and John Wall’s ) Marketing Over Coffee.
Content Creators: Enough with the Boring
FEBRUARY 23, 2015
By Lindsay Bell Content. and you will find content means many different things to many different people. For example, according to Wikipedia , content is: …information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. That’s a mouthful, right? Go on.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Write like you speak.
What Happened at Problogger Training Event 2016
SEPTEMBER 13, 2016
The two days of the event this year were all about inspiring bloggers to be proactive and giving them the information and support they needed to take action. That change might not sound like a big one but we think it had a big impact as attendees told us many times that they felt the event was warmer, more inclusive, more welcoming and easier to meet people at. Actionable Content.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! logging forms the infrastructure of your content strategy. Viola!
How to Plan for Success with Your July 4th Social Media Content
Ignite Social Media
JUNE 21, 2016
For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. As always, make sure your holiday message stays true to your brand. If you’re stuck in neutral for holiday or event campaigns, check out our Go Red For Women case study or contact us here. Go Full America. Focus on Fun.
The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
AUGUST 18, 2016
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. How to share on social before the event.
The Alexa Content Calendar Helps You Plan and Create
APRIL 6, 2016
To help you plan out your year, the team at Alexa created a 2016 Content Calendar, which features the best times to produce and promote your content. Focusing your content on holidays and popular events is one of the best ways to connect with people—even if you’re trying to connect with companies.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Generate Leads The very best way to generate leads is through content. Think about content with two perspectives: Free and paid. Did you meet at an event?
Top Social Media Presentations from Fusion Marketing Experience Event
Social Media Citizens
MARCH 28, 2011
I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. It was a great experience and probably one of the best social media events that I’ve attended recently and not only because of the impressive list of the speakers ( Olivier Blanchard , Dave Chaffey , Trey Pennington and etc.)
Understanding Meetings Cost in the New Reality [HYBRID EVENT 5/23]
MAY 11, 2012
CommPartners( @CommPart ) is teaming up with the Hospitality Industry Professionals Network ( @HipN etwork ) on May 23rd to deliver the most interactive, entertaining and stimu lating hybrid event ever. Learn new tactics for delivering meaningful and engaging hybrid events. Experience for yourself, the program dubbed the “Industry’s Must-Attend Hybrid Event of 2012”.
Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events
AUGUST 26, 2016
So, professional conference season is upon us! Once you’ve decided to go to a conference… Read More.
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Reasons Content Atomization Isn’t an Option. Social Content.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
Facebook event covers. The post 3 Easy DIY Social Media Content Creation Tools appeared first on Firebelly | Social Media Marketing & Management Company. Content Marketing Design Social Media MarketingYou don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. These three tools make it easy! Canva. annually.
8 Do’s and Don’ts of Social Media Live-Streaming
Ignite Social Media
AUGUST 9, 2016
In the past couple years however, live-streaming has become more accessible to the average Joe, making it so that if you have a smart phone and a connection, you can stream anything to your hearts content. Make sure to check with the venue, location or event coordinators ahead of time so when you show up there are no surprises. The Do’s. Do Check Your Connection. Do Have a Plan B.
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Scott Abel, The Content Wrangler. 2. Melissa Breker, Content Strategy Incorporated. Sam Slaughter, Contently.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. What I am saying is you can learn quite a lot from top bloggers on how to create engaging content that attracts a following that returns and may even care about you and your product. Learn more about content marketing.