For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today? In social media, you might want to devote a higher proportion of your promotions to new or experimental content, while on your blog you’ll focus on the mix and feature the most popular content on your website. MORE >>

After chatting to many of the attendees about how they liked being approached by PRs, plus some of their worst PR fails, I thought it would be useful to pull together a quick synopsis of some of insights I garnered as well as some of my other top tips on putting together a blogger event: 1. From a PR point of view an event should be about provoking discussion and debate around the product/service you drawing attention to rather then some tenuous association. b) What do I want to get out of the event on behalf of my client? Social Media Content for Business. MORE >>

'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. The average B2B marketer is using 12 different  content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough. MORE >>

The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing markting content really a good idea on a web that is rewarding original work? . What’s interesting is that businesses, marketers, and content contributors that would otherwise take exception to their content being scraped by others, are in fact leading the dilution of their own original work. If you want to make your content social marketing memorable, keep it original, fresh, and personal. MORE >>

Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content. The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. According to our friends at Hubspot , 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. The win. MORE >>