Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 59 per cent of Canadians and almost half of those use it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

B2B 89

B2B Press Release Apple Loyalty 89

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. Advertising.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Ad campaigns.

Social Media Management 126

Social Media Management Cost Social Media Price 126

SocMed Sean

APRIL 28, 2017

In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting!

Social Media 210

Social Media Advertising Issues Products 210

Ignite Social Media

JUNE 1, 2022

Influencers are the new internet stars — they have influence, a network of people, community. And they have the power to expose your brand to an even larger audience, which is a great benchmark in communicating and building excitement on your brand’s virtual event. Focus on Community Building. Buffer Hootsuite Hubspot.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

SEPTEMBER 2, 2022

This social media training course covers every corner of social strategy—from choosing channels to managing communities. These courses provide an introduction and light framework for high-level strategies like social advertising, measuring ROI and more. Social Media Marketing: ROI (LinkedIn Learning). Level: Beginner.

Training 120

Training Course Resources Social Media 120

Hootsuite

MAY 13, 2020

And advertisers can stand to learn a few things from them. Lorenz traces its social media etymology way back to 2011 on YouTube. YouTube pays its Partner Program creators for anywhere from $2 to $34 for every 1,000 video views. YouTube just nabbed glamour Instagrammer James Charles to star in an original series.

Influencer 145

Influencer Trends Marketing Guidelines 145

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social media literally is the means by which your business can relate to, exist in and influence human communities. Social Media Advertising. It must be ignited by advertising dollars.

Social Media 277

Social Media Tips Marketing Mobile 277

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. This provides the optimal environment for higher ROI when partnering with the influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We didn’t stop at just creating an amazing image sizing reference guide!

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

JUNE 9, 2019

Narrow your focus to streamline and prioritize content creation, influencer marketing and all areas of content creation, promotion, advertising and marketing. We’ve been building our community and network there since. Ready to launch a new podcast or YouTube video channel? Double down on one or two social networks.

Brands 105

Brands Authentication Template Templates 105

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

Social Media 96

Social Media Authentication UGC Communities 96

Hootsuite

JULY 7, 2022

You’ll want to save some of your marketing budget to run paid advertising on social media. Great places to start are Instagram , TikTok , and YouTube. Your nanoinfluencing career won’t last long if you aren’t able to show brands why working with you will give them a positive return on investment (ROI).

HootSuite 103

HootSuite How To Influencer Price 103

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 273

Social Media ROI Construction Reputation 273

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. To me, there is something bigger here, and it''s an issue that I often touch upon: we confuse advertising with marketing. Tons of them.

Data 101

Data Marketing Sentiment Advertising 101

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Want to View on YouTube Instead? Source: Jeffalytics.

Influencer 115

Influencer Marketing Nielsen Authentication 115

agora pulse

DECEMBER 13, 2018

In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Takeaway: A massive tightening of social media advertising rules is probably coming. Shape your social media stories around your supported charities, community activities and local causes. Watch the video.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

JANUARY 25, 2021

One report on brand trust revealed that 63% of 18-34-year-olds trust what influencers say about brands more than what brands say about themselves in advertising. Take Jason and Nikki Wynn, who run the travel and sailing account, Gone with the Wynns on YouTube. To this end, some social metrics matter more than others.

Influencer 114

Influencer Campaign How To Marketing 114

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Social Media 190

Social Media Paid Search Reputation SMS 190

Keyhole.co

MARCH 28, 2023

Influencers help grow your eCommerce business as they have built a community that trusts them. A recommendation from their end acts as social proof for this community and moves them ahead in the marketing funnel. Whereas you can increase the ROI while working with micro and nano influencers.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Oktopost

JUNE 21, 2022

So-called “LinkedInFluencers” are a source of invaluable information and tips for B2B marketers, and the ROI on reading a few choice posts can be dramatic. In the B2C world, most influencer marketing happens on platforms like Instagram, YouTube, and TikTok , but B2B organizations work differently. Gary Vaynerchuk.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Affiliate brand ambassadors advertise you via banners on their websites, social posts, or links on their social media profiles. It will help you keep everything, including ROI, organized. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Affiliate brand ambassadors advertise you via banners on their websites, social posts, or links on their social media profiles. It will help you keep everything, including ROI, organized. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal? Like this post?

Industry 231

Industry Real Estate Social Media Travel 231

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Want to View on YouTube Instead? Source: Jeffalytics.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Buffer Social

SEPTEMBER 11, 2023

What’s the true ROI? The ROI is insane. It demonstrates your commitment to community and social causes, providing a holistic view of your character beyond professional achievements. LinkedIn groups are nothing but spam factories, so you’re better off engaging directly on the Buffer community instead.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pam Moore

DECEMBER 10, 2019

They are wanting to be inspired, empowered and made to feel better than they did before they read your blog post, opened your email, listened to your podcast, watched your Instagram story or an entire video on Youtube. This is where the true ROI really gets delivered… and your boss falls in love with your plan and you.

Template 78

Template Templates Content Training 78

Convince & Convert

NOVEMBER 16, 2016

You will get searched more often and increase awareness of your business organically, which is so much more valuable than any advertising. If you want to build a community, you have to start by thinking of yourself as a leader. The more your community shares your content, the more opportunity for SEO visibility. Size Matters.

SEO 60

SEO Social Media Engineering Hashtag 60

agora pulse

SEPTEMBER 24, 2020

Creating, running, or managing social media ads (Note: This is typically is not included by most marketing agencies, and instead are offered by advertising firms.). Social listening and community management and engagement. You can also give other team members publisher access on YouTube and LinkedIn.

Social Media 99

Social Media Marketing Social Media Management Report 99

Pam Moore

JUNE 28, 2019

They win when it comes to engagement, community growth and of course also leads and sales. Increase the ROI of your content. By focusing and planning you also are better able to integrate your content across multiple mediums, thus increasing your reach, audience, and ROI. Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 100

Social Media ROI Construction Compete 100

Pam Moore

NOVEMBER 6, 2018

They win when it comes to engagement, community growth and of course also leads and sales. Increase the ROI of your content. By focusing and planning you also are better able to integrate your content across multiple mediums, thus increasing your reach, audience, and ROI. Why do you need a content calendar?

Template 60

Template Templates Content Tools 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong.

Social Media 269

Social Media Strategy StumbleUpon Digg 269