Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. URL clicks. Impressions. Hashtag usage.

Data 102

Data Social Media How To ROI 102

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. URL and add a + sign to it. Highlights From Episode 19.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Campaign ROI: It shows the amount of value you generate from your social media efforts.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. How will you measure success and track ROI?

Discount 127

Discount Marketing How To B2B 127

Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience.

Social Media 52

Social Media UGC ROI Newsletter 52

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. URL and add a + sign to it. Highlights From Episode 19.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pam Moore

JUNE 28, 2019

They win when it comes to engagement, community growth and of course also leads and sales. Increase the ROI of your content. By focusing and planning you also are better able to integrate your content across multiple mediums, thus increasing your reach, audience, and ROI. Why do you need a content calendar? Draft due date.

Template 60

Template Templates Content Marketing 60

Sprout Social

SEPTEMBER 19, 2019

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

URL 84

URL Social Media Marketing ROI 84

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Beyond the core of people who want to demonstrate their expertise in a niche by blogging, will blogging continue to grow, or will community-oriented sites become more popular? Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Sprout Social

MAY 8, 2019

Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”. See how that works?

Instagram 110

Instagram How To Hashtag Feed 110

Keyhole.co

NOVEMBER 22, 2023

Its vast user base and robust advertising capabilities make it a powerful tool for reaching and engaging with audiences. ROI Potential: The average Facebook ad click-through rate (CTR) across all industries is 1.49%, but it can vary significantly based on targeting and ad quality, offering the potential for a high return on investment.

Brands 52

Brands Facebook Marketing Advertising 52

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest advertising: You need a business profile to run ads on Pinterest. Once you set up an advertiser account, you can give clients and coworkers access. Pinterest Management. Pinterest Content Strategy.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest advertising: You need a business profile to run ads on Pinterest. Once you set up an advertiser account, you can give clients and coworkers access. Pinterest Management. Pinterest Content Strategy.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 19, 2010

I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? As I am starting to preach more and more in email marketing – there is no such thing as best practices, only practices that are best for YOU. link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. After all, Facebook could eat the web.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Otherwise, it would be feel like an advertising content, not a blog post anymore. Thanks for the help. See how easy that was?

Social Media 119

Social Media Strategy Consultant RSS 119

Hootsuite

AUGUST 17, 2023

Later’s linkin.bio URL offers the chance to create a clickable and customizable landing page that resembles your Instagram feed. Later specializes in helping you plan and schedule your image and video posts with a user-friendly visual content calendar. Good for: Instagram influencers, e-commerce businesses, visual content creators.

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Convince & Convert

JULY 21, 2010

I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire.

Social Media 153

Social Media Policies Consultant Social CRM 153

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline. David Lund details nine tactics for improving marketing effectiveness on Facebook, such as “Use Facebook to communicate your new news and introduce new products. Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I wonder if that policy is still in effect?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Sprout Social

MAY 3, 2021

Although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. In this guide, we’ll break down exactly how to measure your B2B social media ROI and grow it for the long-term. How to measure your ROI from B2B social media in 5 steps.

ROI 121

ROI B2B Social Media How To 121

Convince & Convert

MAY 17, 2012

Raven Internet Marketing Tools provides a bit more than your standard social media management or monitoring platform because it also includes SEO and advertising components, all of which you can measure and analyze individually from within Raven’s dashboard. Custom URL shortener for tracking purposes. Small budgets. Raven Tools.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Later

APRIL 10, 2019

Considering advertisers spend upwards of $5 million (excluding production costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers — who may or may not be the brand’s target audience — a influencer partnership with a niche audience doesn’t seem like a bad business idea. Yep, you read that right!

Cost 84

Cost Influencer Instagram Travel 84

Webbiquity SMM

OCTOBER 23, 2012

Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog.

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. Search does matter.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Later

AUGUST 11, 2019

For example, if you ran promotions on Instagram, Facebook, Twitter, and more, find out which channels had the best ROI (return on investment). Which channels had the best ROI? But you should also consider running an Instagram advertising campaign during the holidays. You may want to consider doubling-down on your best channels!

Social Media 56

Social Media Strategy How To Campaign 56

Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. I wonder if this has to do with the correlation between the black community and musicians. Our lists were similar.

Social Media 159

Social Media Statistics Strategy Research 159

Danny WhatMough

SEPTEMBER 17, 2012

Content should form a central part of most PR and marketing campaigns (some would say it always has) and, now more than ever, with the growth of social, digital and search, content marketing can contribute towards significant ROI for your PR campaigns. You could even use unique URLs. The campaign had content at it’s heart.

Content 53

Content Marketing ROI Case Study 53

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Should I Change My URLs for SEO? Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Communication is key! Have a look. Local Online Marketing.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JUNE 16, 2010

You could also add your social media profile URLs on your business cards, in your catalogues, on your flyers, etc. Another way you can integrate is using your social profile URLs as your website when leaving comments. Are you getting ROI on your investments on the social web? Follow me @Sociatic&# on my Twitter shirt.

Questions 277

Questions Social Media How To Postrank 277