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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108
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10 metrics to track influencer marketing success in 2024

Sprout Social

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Includes experts tips for proving ROI.

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. Costs include social media tools , paid advertising, giveaways, and of course, your salary. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed.