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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Wired: Trolls Pounce on Facebook’s Tahrir Square. Facebook as a battleground.

Trends 258
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How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences.

Facebook 152
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Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. I counted one news story, five news in briefs, one sports story among all the PR stories and advertisements. VISIT MY FACEBOOK PAGE. News (Photo credit: Wikipedia). Related posts: Canada is world’s No.

News 290
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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break?

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. million Facebook: 49 million YouTube: 13.6 The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5%

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Web3 is the most powerful technology your brand is not embracing

Sprout Social

What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products.

Brands 91