Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MAY 13, 2008

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Find out where they are advertising their products. Learn who your competitors are.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Communities 170

Communities Marketing MySpace Yahoo 170

Diva Marketing Blog

DECEMBER 8, 2008

Microblogging/ Twitter - No time for a Big strategy? Something interesting happens when you step from behind the perfect world of a carefully crafted advertising campaign or a media release built by committee. It can be used to support strategies from building business-to-business relationships to creating stronger brands.

Social Media 40

Social Media Committee Microblogging Small Business 40

Techipedia: Tamar Weinberg

AUGUST 25, 2010

This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

More people were reached using one advert or one advertising channel. You can see that without consumer feedback, advertising is mostly one entity (the seller) talking at another (the consumer). I explored that today in my “From I am Media to I am Advertising&# blog post. Ideas and good products spread faster.

Social Media 105

Social Media Marketing Digg MySpace 105

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

List 96

List Social Media Case Study Wiki 96

Social Media Network Marketing

MAY 29, 2010

Unported License. Provide strategic counsel to clients and account team members on day-to-day issues.

Social Media 50

Social Media Widget Reputation Disqus 50

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it. being what it has become. thus your persona’s.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Mindjumpers

AUGUST 9, 2010

In general when it comes to upload of pictures, video or using a microblogging service the article clearly shows and probably to no surprise, that the more the users are active on especially social network, the more they share content. Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Buffer Social

OCTOBER 25, 2018

There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media. Finally, you can also advertise on YouTube to increase your reach on the platform. WhatsApp – 1.5

Sites 111

Sites Social Media Brands Tumblr 111

Later

MARCH 31, 2020

My favorite kind of longer-form caption is the microblogging caption, which I’d encourage you to start incorporating into your Instagram strategy as much as you can! A microblogging caption is exactly what it sounds like: a mini blog post. What really makes us confident, anyways? ? Research PR Firms and Make Introductions: .

Influencer 86

Influencer Instagram Tips Microblogging 86

Later

MARCH 31, 2020

My favorite kind of longer-form caption is the microblogging caption, which I’d encourage you to start incorporating into your Instagram strategy as much as you can! A microblogging caption is exactly what it sounds like: a mini blog post. What really makes us confident, anyways? ? Research PR Firms and Make Introductions: .

Influencer 66

Influencer Instagram Tips Microblogging 66

Techipedia: Tamar Weinberg

MAY 28, 2010

There’s display advertising, print/TV ads, SEO, PPC, email marketing, snail mail, etc etc. Social media doesn’t have to be a challenge thanks to tools that help you track measurement, assess the reach of campaigns, give you updates when someone talks about you, and more. It alone is not the only marketing solution.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&# Microblogging (i.e., Make sure that social media efforts are sustainable. LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Techipedia: Tamar Weinberg

JANUARY 28, 2010

The main appeal of most things that take off on the internet is that they were made because someone wanted to make them, not because some movie studio is trying to make a few extra dollars by trying to take advantage of cheap advertising. Viral content marketing is and should be the topmost priority of any online marketing campaign.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. Social media can be seen as a tool for a marketer, but not a static one like an advertisement. It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. It builds a momentum impossible through traditional advertising. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. Social media is often addictive in some ways too.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MAY 5, 2010

Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that! Then get fans and followers and advertise to them via facebook status updates and twitter tweets.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 28, 2008

What I do think, is that this video raises important questions — like whether or not we know we’re being marketed to; and how successful a marketing campaign can be if it doesn’t tie in to the product or branding or encourage us to take some form of action. Personally, I also feel that the best products market themselves.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. We have several successful case studies and testimonials from companies where we have produced successful internet marketing campaigns.

Products 267

Products Consultant Price Social Media 267

Webbiquity SMM

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Alex Bossenger shows how to use Twitter analytics to “find the data you need to track your campaign success” in this richly illustrated post. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

FEBRUARY 7, 2012

The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190