Trending Sources

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world.  Creativity and Crowdsourcing.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. Reuters). Twitter. Foursquare. YouTube.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. Either way, we all win because the priorities of the individual stakeholders will be revealed, and we’ll be able to see if there’s internal alignment to progress down the buying process. An advergame is a game that is an advertisement disguised as a game.

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How to Build Landing Pages for PR Pros

Spin Sucks

The lines between PR, marketing, and advertising continue to blur, which is great for the PR industry because we finally have data to prove we are an investment, not an expense. But it also means we have to do more than report on media impressions ,  advertising equivalencies , and increased fans and followers. By Gini Dietrich. Which means we have to do more than media relations.

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Marketing Trends for 2011

Blue Focus Marketing

Mobile Marketing, Shopping and Telecom in General Goes Bonkers.    Apps and Web browsing start to explode, Skype goes public and a major player like Google buys them.  Advertising & Mktg. Trends Crowdsourcing Marketing Marketing Technologist Social Media Marketing“It’s all about protecting and nurturing the brand&#. Advice:  ROI?  has become more culturally diverse. 

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Most others were opinions – best way to buy art online?

A New Twist on Content

Social Media Marketing

awareness), acknowledgement of "Gangnam Style" going viral (as "horse dance") As the campaign neared its conclusion, it was announced that the final image in the series would be crowdsourced. When you look at every image that was created for the effort, not a single one asks people what they think of an Oreo flavor or feature or cajoles them to go buy Oreos. didn't think so.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Advertise. Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. crowdsourcing. Last100.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Another way is to use the analytics to zero in on new messaging or even use those words to inform the SEO and SEM that you should be doing or buying. Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of. Advertising Data Mining Innovation Marketing Media Pay Per Click SEO Social Media Strategy Buyer persona CMO SEM Social Data

Lowe’s Caves to Pressure without Strategy

Spin Sucks

Have you heard about  Lowe’s pulling their advertising from the TLC program, “ All-American Muslim ?” ” The story goes like this: Lowe’s was advertising on The Learning Channel. As part of their media buy, their ads aired during the new reality show. You rarely do any advertising without a strategy. They’re not terrorists. doubt it.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

It used to be all we had to worry about was advertising, public relations, and direct marketing. If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? Then we added websites and email marketing. Where do you start? It takes time.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Going from social media engagement to "Buy Now" isnt effective. Pepsi Crowdsources Photos for Beyonces Super Bowl Halftime Show. Media Buying.

Why Can’t We Define Public Relations?

SocialFish

His definition basically says that advertising is paid media, but PR is earned media – “advertising is used to create awareness, while PR is used to enhance credibility.” [LONG POST ALERT!]. By way of illustration, let’s summarize that conversation for a minute. Gini Dietrich took issue with a post by Steve Cody on Inc. But it’s doing us a huge disservice.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. People are very ego-driven, so asking for an opinion gets a great response from followers. I’m always using my social networks to crowdsource. Here’s what they told me: Shannon Paul.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.

How badges help news websites build community, make money | Poynter.

www.poynter.org

If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Badges help you know each individual reader, which allows you to target advertising and offers. Better crowdsourcing. But I think it’s worth it.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Reaching your ideal customer in all phases of the buying cycle is crucial. customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. Image credit: HubSpot. Cohen.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

compare it to social media funding, civic crowdsourcing and peer to peer industries. It can buy you access, influence and power. The first thing to go will be ban on cigarette advertising (Australia has very strong packaging laws vs other countries). Tobacco companies will force Australia to accept reduced packaging/advertising laws. Let’s have a look at. here ).

The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” And it sounds so much easier than say, simply buying an ad. Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers. It’s alluring to say the least. The recipe is that easy and that difficult.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. ’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog.

2012 Social Media Business Trends

Blue Focus Marketing

While some businesses are evolving or even transforming how they buy and sell products, many are fast becoming social businesses. posed this question to several industry experts (crowdsourced the community) and here is what they had to say: ….for for crowdsourcing? using technology to better engage buyers early in their buying process). for advertising? Peter H.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Social media has come of age.

The three skillsets of highly effective marketers

The Way of the Web

Although far too many people wrongly see marketing as an advertising function, it should be integral in creating any product or service, and this is where creativity can pay huge dividends in producing something which is sharable and spreadable. What methods are available for crowdsourcing and crowdfunding? 37Signals ), reading great books on design (e.g Or run a sideline business.

What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. ’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog.

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Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). The B2B Social Media Marketing Series is supported by IDG Enterprise.

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HOW TO: Activate Your Brand's Super Influencers

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! That’s pretty incredible, considering social campaigns require no media buys and cost next to nothing to implement, whereas banners and search ads are a huge expense. 10 Inspiring "Buy One Give One" Proje.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). The B2B Social Media Marketing Series is supported by IDG Enterprise.

B2B 41

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. 10 Inspiring "Buy One Give One" Proje. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. Learn more. Be a resource.&# 4. Thanks, Erica.

B2B 41

Mix of Social Media Trends 2011

johnbell.typepad.com

Then you ought to be experimenting with the many ways that your products or services can be sold via social networks or that the buying experience can be made more social.    Eco Superior - when everything you could buy has a 'green' claim of sorts why would you buy one over the other (all feature benefits being equal)?   Then advertise.

Social Media From A to Z: A Glossary

Pamorama

The reduction of classified advertising in newspapers across the United States has been attributed to Craigslist. Crowdsourcing : A combination of the words crowd and outsourcing, it refers to asking a question via social media and collecting answers from your various communities and users. It is primarily used by online advertisers looking to target specific audiences.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. Foursquare For Beer Lovers View More » Social Good 10 Inspiring "Buy One Give One" Proje. November 8, 2010 David A. David A. Steve Ballmer Sells $1.3

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth

think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. reasonable precautions to check that designs we source or buy from individual designers or agencies are from reputable sources. User generated advertising: Facebook stalker and Social Media consultants (1). My Plagiarism story. presented at WebDirections.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Especially in a highly subjective arena like advertising, tastes vary widely. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Did the agency use a crowdsourced idea to devise the talking bag concept? Dusty (@DustyHunt) January 3, 2012. Powerful mechanism. Hmmm. 4.