Convince & Convert

JANUARY 3, 2014

Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. As a programmatic marketer, you deserve to know the following about your campaigns: You should know exactly who you are targeting.

Buy 161

Buy Advertising Proposal Data 161

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. The biggest benefit of Facebook ads is the ability to target specific people who are most likely to buy.

Advertising 111

Advertising Strategy Facebook How To 111

The Realtime Report

JANUARY 19, 2020

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership.

Strategy 204

Strategy Tips CPM Marketing 204

Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. What is Earned Media? Why is Earned Media Important?

Fashion 409

Fashion News Report Review 409

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

Examples 223

Examples Retail Instagram Buy 223

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already?

Advertising 172

Advertising Questions CPA ROI 172

Webbiquity SMM

FEBRUARY 16, 2021

Support a long customer journey: B2B buying decisions are made by teams. Take Grey Advertising Agency, for example. Explaining how to use your products or services is a great way to give your potential customers reasons to buy from you and showcase your expertise in solving their problems. Appsee: Run Instagram Ad Campaigns.

B2B 259

B2B Examples Company Instagram 259

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Research shows that it can take 18 month to 2 years for a good piece of content to get ranked in the top 3 search listings.

SEO 239

SEO Strategy Tips Marketing 239

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Twist Image

MAY 16, 2013

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. More than advertising.

Advertising 111

Advertising Research Data Survey 111

Sprout Social

JULY 30, 2018

• 96% of users use the tool to research something they’re about to purchase. It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest.

Advertising 84

Advertising Embedding CPC Types 84

Ignite Social Media

APRIL 9, 2020

” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” Notice the word some.

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Survey Social Media Groups Groups 200

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. Users want maximum information about the product without researching much. Don’t forget to use schema markup for different types of pages.

Strategy 172

Strategy Marketing Guidelines Review 172

Jon Loomer

OCTOBER 13, 2021

First, you can trust Facebook much more when optimizing for purchases, value, or conversion leads (someone who ultimately buys after a lead). So, I want to give you some things to consider when assembling your campaigns that can help limit low-quality results. Do some research to uncover where your paying customers come from.

Facebook 204

Facebook Eventful Campaign Conversation 204

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

SEPTEMBER 21, 2023

Which reminds us: never buy followers. Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. But impressions and click-through rates in advertising can be deceiving.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

MARCH 2, 2022

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” An even larger number of social users turn to social networks to research brands: 43.5%. Another 26.3% Source: eMarketer.

Retail 104

Retail Social Media Brands Tips 104

The Realtime Report

NOVEMBER 11, 2020

Research also shows that the largest percentage of Facebook users comprises of high-income earners between the ages of 25 and 34. MailChimp helps you manage your email marketing campaign. With this tool, you can focus your advertising actions more precisely and create well-segmented mailing lists. Create quality email campaigns.

Real Estate 177

Real Estate Platform Marketing Notification 177

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Those visitors were already considering buying from you. What doesn’t work.

Conversation 127

Conversation Tips Facebook Advertising 127

Ignite Social Media

SEPTEMBER 22, 2022

Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Advertise – Create automated ad campaigns at scale. Influence – Discover influencers and manage your campaigns. We’ve broken down here everything you need to know.

Review 91

Review Case Study Social Media Management Airlines 91

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. That’s why the numbers you see here will almost never match up with the numbers associated with your Facebook ad campaign. This campaign ran prior to Facebook’s global change that removed 28-day click attribution.

Conversation 191

Conversation Facebook Report Advertising 191

Oktopost

JUNE 30, 2021

But the leads are there: more than 48% of decision-making B2B buyers research their purchases on Facebook. Facebook Ads is the name for Facebook’s integrated advertising platform. Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

JANUARY 18, 2024

With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Sprout Social

JANUARY 2, 2019

Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. As highlighted in recent research by Cisco, video content is taking over the web at large.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 127

Discount Marketing How To B2B 127

Twist Image

AUGUST 27, 2016

"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis.

Advertising 40

Advertising Startup Analytics Sentiment 40

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. When you build a relationship of trust with your audience, they’re more likely to keep buying from or refer you. Sprout Social. Analisa.io.

Tools 123

Tools Strategy Video Library 123

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. That’s why the numbers you see here will almost never match up with the numbers associated with your Facebook ad campaign. This campaign ran prior to Facebook’s global change that removed 28-day click attribution.

Conversation 161

Conversation Facebook Report Advertising 161

ProBlogger

NOVEMBER 8, 2023

Copy from one, it’s plagiarism; copy from many, it’s research. If you research many, and then forge something original, your readers will take notice. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. This isn’t a call to rip anybody off—quite the opposite, in fact.

Products 41

Products Marketing eBook Research 41

agora pulse

AUGUST 12, 2020

That means Pinners tend to research general rather than specific topics. Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. When creating Pinterest campaigns , social media managers to keep this timeline in mind. Pinterest Inspires Discovery.

Report 105

Report How To Analytics Social Media Management 105