Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales.

Examples 177

Examples Brands Avatar Authentication 177

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. You can’t buy great customer reviews (at least not legally or ethically).

comScore 299

comScore Marketing Case Study Review 299

Convince & Convert

JANUARY 3, 2014

In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Campaign performance is table stakes. Transparency Reveals Results. You should know why it works.

Buy 161

Buy Advertising Proposal Data 161

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives. But there’s much more to the job description.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 150

Campaign Marketing B2B Conference 150

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy? People are the fuel behind social media, which is really just tools and tactics.

Research 265

Research Social Media Marketing Retail 265

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data simplifies lead discovery by pinpointing prospects showing buying signals. This is where the fun stuff comes in: social media.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

Examples 221

Examples Retail Instagram Buy 221

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 This is especially true when considering 70% of US internet users are likely to buy products from influencers they follow, along with the expected rise of US social commerce sales by a total of 35.8%

Influencer 209

Influencer Tips Proposal Authentication 209

Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. The main site for the Digital Death campaign is Buylife.org. Please continue to BUY LIFE – the one thing none of us can alive without. I get this feedback from other people quite a bit.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. native campaigns yield higher views, site traffic, and social engagement.

Research 70

Research Advertising Content ROI 70

Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. What is Earned Media? Earned media is media coverage or ‘good PR’. FitbitVersa 2 Review.

Fashion 409

Fashion News Report Review 409

Webbiquity SMM

FEBRUARY 16, 2021

Support a long customer journey: B2B buying decisions are made by teams. Explaining how to use your products or services is a great way to give your potential customers reasons to buy from you and showcase your expertise in solving their problems. When you leave your customers ignored in-app, they lose interest in buying from you.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 96

Metrics Influencer Marketing Survey 96

Convince & Convert

APRIL 12, 2024

bringing in the social team at the beginning of campaign planning instead of at the end.) Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

ROI 139

ROI Team Social Media Metrics 139

The Realtime Report

JANUARY 19, 2020

Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership. Social media is the backbone of many digital marketing campaigns. Consistency: The Foundation of Marketing Campaigns. The importance of consistency in digital marketing campaigns grows more and more every year.

Strategy 204

Strategy Tips CPM Marketing 204

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

B2B 114

B2B Influencer Brands Marketing 114

Buffer Social

NOVEMBER 20, 2018

The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Building a successful multi-channel marketing campaign.

Hashtag 100

Hashtag Campaign Brands Retail 100

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Examples 100

Examples Template Templates How To 100

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Research shows that it can take 18 month to 2 years for a good piece of content to get ranked in the top 3 search listings.

SEO 239

SEO Strategy Tips Marketing 239

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. You can target prospects right at the start of their buying journey – after all, 83% of B2B buyers search online before purchasing, so why not reach out to them at the most valuable time? The eternal question for B2B marketers is: When is the best time to sell to buyers? Passive Intent.

B2B 88

B2B Marketing Paid Search Buy 88

The Realtime Report

AUGUST 12, 2020

This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Here are a few ways in which automation helps businesses in this regard: Gathering Data for Future Campaigns. Automation does that. Automatic Invoice. And this is a win-win situation.

Collaboration 168

Collaboration Software Energy Process 168

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

Patterns 98

Patterns Marketing Focus Group Survey 98

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The factors that most influence their buying habits.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data simplifies lead discovery by pinpointing prospects showing buying signals. This is where the fun stuff comes in: social media.

Data 62

Data B2B How To Metrics 62

Sprout Social

JANUARY 2, 2019

Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. As highlighted in recent research by Cisco, video content is taking over the web at large.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

JULY 22, 2021

We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. Find and buy products. Be transparent and authentic.

Social Media 137

Social Media Survey Influencer Buy 137

Keyhole.co

JANUARY 18, 2024

With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This tactic proves successful with buyers, who factor employee treatment into their buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

The Realtime Report

APRIL 6, 2023

Recently, Kaspersky researchers shared with VPNOverview details of two separate campaigns — a scam designed to inject PCs with malware and a phishing ploy designed to steal banking information and other financial data. The researchers noted that malware could remain hidden on a device and go “undetected for years.”

Banking 91

Banking Exercises Forums Software 91

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. When you build a relationship of trust with your audience, they’re more likely to keep buying from or refer you. Sprout Social. Analisa.io.

Tools 119

Tools Strategy Video Library 119