Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. Set TikTok Marketing Goals. Most active times.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Because if you own the data, no one will stop you from using it in your marketing campaigns.

Trends 297

Trends Social Media UGC Marketing 297

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Audience and competitor research The best LinkedIn marketing tools help you improve your content marketing strategy.

LinkedIn 85

LinkedIn Tools HootSuite Marketing 85

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign. People want more.

Campaign 143

Campaign Social Media Marketing URL 143

Dave Fleet

JANUARY 21, 2021

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. This wasn’t just an isolated moment, nor is it only emerging now.

Privacy 397

Privacy Eventful Compete Report 397

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Research shows that it can take 18 month to 2 years for a good piece of content to get ranked in the top 3 search listings. No problem, right? Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The factors that most influence their buying habits.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. Organic social. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Ignite Social Media

SEPTEMBER 22, 2022

Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Social Media Management. Brandwatch provides the tools to search social networks and the internet to find the right audience, opportunities to act on, and problems to avoid.

Review 91

Review Case Study Social Media Management Airlines 91

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. You’ll understand their goals, pain points, and buying patterns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use.

Template 145

Template Templates How To Tourism 145

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing. Authenticity is key.

Trends 145

Trends Social Media HootSuite Embedding 145

Hootsuite

MARCH 2, 2022

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” use social for “finding products to purchase.”. Another 26.3% trillion in 2022, an increase of 24.9%

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Most people check in when they want to research a type of product or resource. Source: Statista.

Social Media 102

Social Media Marketing HootSuite Reddit 102

Hootsuite

JULY 8, 2020

Your task in defining your social media audience is to identify and understand your niche so you can dominate it. Audience research will help you craft relevant content, messaging, and ads. All of this can lead to higher conversion rates and better social media ROI. How to find your social media target audience.

Template 145

Template Templates Social Media How To 145

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. They are also making a big impact on purchasing decisions.

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social. Templates for every social network. Image library.

Tools 118

Tools Strategy Video Library 118

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 109

Influencer Tools Marketing Software 109

Ignite Social Media

FEBRUARY 23, 2021

Once signed up, you’ll have access to a dashboard where you can create campaigns and view the performance of your campaigns. The paid structure is similar to other social self-serve platforms with campaign (objective and funding source), ad set (targeting, device type, budget, bid, schedule, and pacing), and ad (creative).

Reddit 78

Reddit Tips CPM CPC 78

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 106

Buy Trends Upcoming Retail 106

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Should you buy Facebook likes? Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. It doesn’t explicitly ban buying likes.

Tips 141

Tips HootSuite Facebook How To 141

Hootsuite

AUGUST 24, 2023

Or, it could be because people want research and data on LinkedIn: 77% of technical users say it’s their favorite type of content. Create a new campaign Log in to www.linkedin.com and head to Campaign Manager. Click Create , then Campaign. Share research People want data. Then, click Next. Give people data.

LinkedIn 90

LinkedIn Engagement How To HootSuite 90

Bill Hartzer

NOVEMBER 2, 2021

And do the initial research. I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. Just think. An attorney (or attorneys) got paid to write those 16,728 words. And edit it. Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Danny WhatMough

JULY 4, 2014

Facebook’s psychology experiment on its users generated some bad PR for the social network. Some clever folk spotted ‘buy now’ buttons appearing on Twitter. 91% of chief communications officers expect social media to have the single biggest impact over the next few years. Campaigns.

Buy 49

Buy Crowdsourcing Twitter Facebook 49

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

APRIL 9, 2020

GlobalWebIndex also did research around advertising during COVID-19. Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. Is your product one consumers are open to buying right now? So what does this mean for you? Think about what you’re selling.

Survey 200

Survey Social Media Groups Groups 200

Socialized

JANUARY 23, 2021

If you know what to do with it properly, Facebook Messenger may significantly impact your Facebook promotional campaign. The Facebook research previously quoted also pointed out that 75% of U.S. users told a company to book or buy. Facebook Messenger Benefits for Business. Helps in Generating Leads.

Facebook 130

Facebook How To Issues Loyalty 130

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. But the leads are there: more than 48% of decision-making B2B buyers research their purchases on Facebook. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Ignite Social Media

SEPTEMBER 14, 2020

This shift was propelled by younger generations, Gen Z and Millennials, spending more time shopping, getting more buying power as they get older, and leading the growth of e-commerce. When consumers needed to buy products, brick-and-mortar stores were shutting down, somewhat forcing people to rely on e-commerce.

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

FEBRUARY 24, 2021

Whether at an interview or on the job, social media marketers constantly have to prove they know their stuff. We’ve asked the experts and gathered the latest research and resources to help you show that you know the answers. Here are 11 important skills for a social media manager to have. Can we just buy followers?

Questions 141

Questions Social Media HootSuite Marketing 141

Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. And their social media game is tight.

Data 139

Data Social Media Sentiment Team 139

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. BeReal is currently the top social networking app on the Apple App Store.

Statistics 102

Statistics Marketing HootSuite Study 102

The Realtime Report

OCTOBER 24, 2012

Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook). ” Why did CENTURY 21 choose SimCity Social in particular? ”

Real Estate 170

Real Estate Energy Social Networking Buy 170

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign. People want more.

Campaign 60

Campaign Social Media Marketing URL 60

Hootsuite

APRIL 6, 2023

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom.

Social Media 145

Social Media MySpace Tumblr Foursquare 145