Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Setting the right targeting for your campaigns is crucial, but can also get complex across multiple platforms.

Campaign 101

Campaign Social Media How To Overview 101

Sherrilynne Starkie

AUGUST 15, 2018

More often than not, clients didn’t buy it. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.

Influencer 199

Influencer Campaign Report CPM 199

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. The best marketing campaigns are ones that you can change as and when the need arises. How To Make An.

Campaign 132

Campaign Marketing How To Discount 132

Social Media Today

SEPTEMBER 11, 2019

Google is expanding its automated ad bidding options, providing new options to campaign reach and optimization.

Campaign 139

Campaign Types Google Buy 139

Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good! Good luck out there and happy buying. Invest in Instagram.

Buy 127

Buy Social Media CPM CPC 127

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. The message: Stop and think before you buy. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. And score buy-in. Sometimes we’ll do silly dances if it makes sense. Get inspired.

Buy 115

Buy Video How To Template 115

Ignite Social Media

OCTOBER 9, 2017

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. You’ll also be choosing multiple campaign set-ups and options for placement, targeting, and ad units.

Buy 104

Buy Platform Software Comparison 104

Ignite Social Media

SEPTEMBER 25, 2019

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. Bid Strategy: With CBO, Campaign Bid Strategy is also set at the campaign level.

Campaign 133

Campaign Facebook Cost Buy 133

Sprout Social

DECEMBER 7, 2022

It’s the time of year where people buy planners, get gym memberships and write holiday letters recapping their year for friends and family. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. This article will tell you everything you need to know for your next viral campaign.

Campaign 100

Campaign Marketing Social Media Trends 100

Ignite Social Media

APRIL 23, 2020

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). With an expected U.S. digital ad spend of $951.8

Campaign 101

Campaign CPA CPM Cost 101

Ignite Social Media

OCTOBER 6, 2017

There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. Trends in Paid Social Buying. With more money being devoted to paid, brands need help placing and optimizing these buys. Buying Direct vs. Through Third-Party Software.

Buy 107

Buy Social Media Strategy Software 107

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. Whether you want subscribers to read a blog post, register for an event, or buy a product, email is designed to drive conversions. Cross-Promote Campaigns. Publish Email Campaigns on Social. 3X higher conversion rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 109

Campaign Brands Communities Industry 109

Ignite Social Media

OCTOBER 14, 2019

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. This should go without saying, but the first step in developing your holiday campaign for social media should be to consider what will motivate your fans to take specific action(s). Let’s chat.

Campaign 145

Campaign Report Influencer Social Media 145

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. An Ideal Use Case for Brands.

Buy 112

Buy CPM Facebook API 112

Jon Loomer

FEBRUARY 12, 2024

It’s not uncommon for advertisers to exclude all current customers when promoting a product that current customers can buy. They consider it a “true prospecting” campaign and only go after completely new customers. Your satisfied customers are the ones who are most likely to buy again and again. Prior activity.

Advertising 183

Advertising Campaign Cost Conversation 183

The Realtime Report

MAY 20, 2014

’ The campaign is centered around the launch of Birds Eye’s “Inspirations” range of products, and includes #PictureHouseLondon, #PictureHouseLeeds and #PictureHouseManchester. It’s a fairly creative campaign — but will it pay off for BirdsEye? Related Stories E!’s

Buy 170

Buy Instagram Campaign Hashtag 170

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. 58% of Social Media Users Don’t Ever. Most social media users (58%) in the U.S.

Buy 91

Buy Influencer Products Social Media 91

Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. This type of content is visually engaging and shows audiences what they can expect when they buy in person. The post 10 behind-the-scenes content ideas for your next campaign appeared first on Sprout Social.

Campaign 88

Campaign Content Upcoming Authentication 88

Ignite Social Media

SEPTEMBER 18, 2018

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Be sure to narrow your paid buying strategy to reach the right audience. Worried about executing your holiday campaign and meeting your Q4 goals? Don’t fret, contact us.

Campaign 142

Campaign Tips Meeting Social Media 142

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Consider factors like their age, gender, location, interests, and buying habits. Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Do you want to increase brand awareness?

Campaign 78

Campaign Engagement Case Study Newsletter 78

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. The videos – featuring dogs getting into stinky, gross items (baby diapers, anyone?)

Campaign 168

Campaign Social Media Case Study Study 168

Social Media Today

NOVEMBER 4, 2021

The data shows that people are planning for the holidays earlier, and that TikTok is influencing their buying decisions.

Campaign 195

Campaign Trends Influencer Buy 195

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Convince & Convert

JANUARY 3, 2014

In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. As a programmatic marketer, you deserve to know the following about your campaigns: You should know exactly who you are targeting.

Buy 159

Buy Advertising Proposal Data 159

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 122

Campaign Social Media Marketing Metrics 122

Pixlee

APRIL 28, 2021

You will likely listen to your friends and buy from that brand. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. In 2019, it launched the #MADEdesign campaign.

Campaign 97

Campaign UGC Content Sports 97

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Instagram How To Geotagging 111

Jon Loomer

FEBRUARY 12, 2024

You’ve tried everything: Different optimization strategies , Advantage+ Shopping and manual sales campaigns, you’ve gone broad and narrow, and you’ve tried every ad creative option possible. The fact that people aren’t buying from you may have nothing to do with any of the things you’ve tried. They don’t force people to buy from you.

Buy 118

Buy Advertising Campaign Strategy 118

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The three advertising campaigns you need to run target each of these audience temperatures and move people from one stage to the next. We call it the ALL Framework.

Advertising 111

Advertising Campaign Facebook Buy 111

The Realtime Report

MARCH 5, 2014

It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. What exactly is an #actiontag ?

Buy 164

Buy Products Instagram Twitter 164

Convince & Convert

AUGUST 20, 2014

You can buy them. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. It’s so easy to fake it online. You want a hundred thousand Twitter followers? You want to look like a Facebook star?

Buy 161

Buy Social Media Case Study Study 161

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Use email content for social media and vice-versa Another way to engage your audience with your content is to integrate social media and email marketing campaigns to maximize their reach and impact.

Campaign 52

Campaign Social Media Marketing Metrics 52

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147