Trending Sources

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.

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Trolls, Smear Campaigns, and Reputation Management

Spin Sucks

All because the company wouldn’t buy advertising with the Internet giant. good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop. Smear Campaigns Exist. Trolls and smear campaigns don’t happen to most businesses, but it’s no longer an option to ignore. Trolls are Alive and Well.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Despite what people would have you believe, no one is ever going to provide better social ad buying tools than the social networks themselves. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world.  Advertising & Mktg.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

It used to be all we had to worry about was advertising, public relations, and direct marketing. If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Then we added websites and email marketing. Where do you start?

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. with their contribution.

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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. We’ll do this through a series of ads to get those subscribers to buy our product. want to look at this more as a nurture campaign that builds slowly to the sale. The reason this happens is often quite simple.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.

How to Select Keywords for Pay-Per-Click Campaigns

Spin Sucks

pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have decided against it. Pay-per-click advertising.

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Some advertising campaigns are meant to be flighted. Marketing advertising

Not Buying What You're Shilling

Twist Image

When you engage in these Social Media activities, don't treat it like an advertising campaign. advertising audience blogger brand broadcasting community directrelationships evangelist facebook ftc fulldisclosure marketing mashable publicdiscourse shill socialmedia transparency twitter youtubeTags: advertising. Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? This is noting new.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Although display advertising has room for improvement, there are many people who see its effectiveness, as evident by the fact that display advertising made up a large chunk of the nearly  £5.5 billion the UK spent on online advertising last year. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach.

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28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. US: PLEASE BUY SMOOTHIES. It’s easy to get tunnel vision as a marketer. You’ve got lots of goals to achieve , and only so many hours in the day to get there. So you put your head down, get focused, and get results.

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Navolutions

Based on the premise that a company’s Facebook fan is likely to shop more, buy bigger, and advocate more than a non fan, the study found that your average Coca-Cola Facebook fan is worth $70.16, while your average McDonalds fan is valued at more than twice that, at $182.98. Notice that there’s no call to action, no “buy now”, no sale, no price, no logo – nothing! Or Twitter.

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. What do you think – are you ready to buy through a hashtag?

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. But for most, campaigns require constant pruning, editing and refreshing of the audience, copy and imagery. What Is a Trigger? 10 Days.

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. It’s specifically for advertisers who don’t currently have a large, built-in audience to target for leads and sales. Once again, far too many advertisers start and finish here. The Problem. Not true.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.

Digital Advertising Just Got Worse (If You Can Believe It)

Twist Image

While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? tv advertising.

Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds

Myrland Marketing

Hey, more power to you if you had $5,000,000+ to spend on ads last night, and even more to have your agency create and produce the ads, but I am waiting to see who the real advertisers were and are from last night.  All of us need to remember that integrated marketing that is built as a campaign is critical to effective communication of our brands. It’s over. That Is A Problem! 

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use  Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.

The Trouble With Online Advertising

Twist Image

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.

The Truth About Advertising In 2013

Twist Image

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. advertising. advertising agency. advertising industry. People read what interests them. media.

10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. The benefit to the advertiser is converting visitors who want to download the report into email list subscribers. I Had This Problem and Solved It. Multiple entry points in funnel. Should.

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). This advertising is known as Paid Search. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement.

Can’t Buy Me Love: How to Avoid Social Media Fraud

Convince & Convert

You can buy them. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all. It’s so easy to fake it online. You want a hundred thousand Twitter followers?

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Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

SocialTimes Twitter

She wrote: Mobile in-app programmatic advertising  is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices. In fact, we found that 115 percent more advertisers invested ad campaign dollars on MoPub Marketplace in the fourth quarter of 2015 versus the fourth quarter of 2014. This partnership is key for the rapid growth and adoption of mobile advertising to continue.

Are Most Advertisers Asleep At The Wheel?

Twist Image

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. Media is bought, ads are placed and metrics are gathered post campaign. adweek.

What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Can advertisers see themselves being a topic of conversation?

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Take for instance the example of TV.  In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact.  Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator.  Well “hope” isn’t a strategy. Not so with Social Media. 

How Pabst Blue Ribbon Dominated the Millennial Marketing World

Spin Sucks

The Millennial marketing world is enormous, holding an estimated buying power of $1.68 Therefore, it is important to use this demographic within a marketing campaign, and there are certain tactics to gain success in this realm. Marketing Online Marketing buying power millennials mobile access neal stewart PBR smartphone usageThat’s right. What Has Changed? Marketing. trillion.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

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When Agencies Oversell Practice Areas, No One Wins

Spin Sucks

This mentality also stems from the “agency of record” concept, which has lost meaning and traction in an increasingly digital world (just look at the recent cases of Best Buy and Chobani ). If that person leaves, there is not only no one left to run it, but also the entire history of that channel and its campaigns are lost. By Robert Glazer. Overpromising is a Dangerous Game.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

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5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons. Similar to both Facebook and Pinterest, Instagram now has the capability to add ‘Buy Now,’ ‘Shop Now,’ and ‘Learn More’ buttons onto their ad units.

Another Kind Of Advertising Agency

Twist Image

Why is it that so many advertising professionals eventually retire and become consumer advocates? didn't get into the marketing industry to make consumers feel "less than" unless they bought the products or services that I was representing. I got involved in marketing, because I enjoy the practice of better understanding human nature, why we buy and how can we better inform people to make decisions that are more aligned with their goals and values. advertising. advertising agency. advertising professional. buying habits. It's not always easy.