An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
Trolls, Smear Campaigns, and Reputation Management
OCTOBER 18, 2012
All because the company wouldn’t buy advertising with the Internet giant. good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop. Smear Campaigns Exist. Trolls and smear campaigns don’t happen to most businesses, but it’s no longer an option to ignore. Trolls are Alive and Well.
Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%.
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1. If possible, avoid running major campaigns during the election season, specifically early September through one week after the general presidential election. Tread carefully during election windows.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. As a programmatic marketer, you deserve to know the following about your campaigns: You should know exactly who you are targeting. Campaign performance is table stakes. Simpli.fi
Best Practices for Social Media Ad Spending
Ignite Social Media
SEPTEMBER 22, 2016
The bulk of this, about 77%, is expected to be spent on Facebook advertising. In many cases, they offer managed services so they can take the weight of buying off your plate for a fee. What What we have found extremely beneficial is getting to know the native buying tools up front and personal. There https://blog.twitter.com/advertising. Use the Native Tools Provided.
How digital marketing is supplanting traditional advertising
OCTOBER 13, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. ChamberofCommerce.com. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. greyweed / Creative Commons BY. Post by Megan Totka.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Then we added websites and email marketing. Where do you start?
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. with their contribution.
How to Create an Evergreen Facebook Ad Campaign
JANUARY 7, 2016
As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. We’ll do this through a series of ads to get those subscribers to buy our product. want to look at this more as a nurture campaign that builds slowly to the sale. The reason this happens is often quite simple.
How to Select Keywords for Pay-Per-Click Campaigns
AUGUST 20, 2012
pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have decided against it. Pay-per-click advertising.
What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
MAY 30, 2013
Based on the premise that a company’s Facebook fan is likely to shop more, buy bigger, and advocate more than a non fan, the study found that your average Coca-Cola Facebook fan is worth $70.16, while your average McDonalds fan is valued at more than twice that, at $182.98. Notice that there’s no call to action, no “buy now”, no sale, no price, no logo – nothing! Or Twitter.
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
The social network also announced three additions to its Blueprint program: Blueprint Certification for digital advertisers, a partnership with the Miami Ad School and the inclusion of French and Indonesian on its list of languages. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.
Not Buying What You're Shilling
JULY 28, 2011
When you engage in these Social Media activities, don't treat it like an advertising campaign. advertising audience blogger brand broadcasting community directrelationships evangelist facebook ftc fulldisclosure marketing mashable publicdiscourse shill socialmedia transparency twitter youtubeTags: advertising. Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? This is noting new.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Some advertising campaigns are meant to be flighted. Marketing advertising
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The brand has come a long way since, as has advertising, from radio and print in the 1920s to digital media today. Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 To illustrate this, let’s compare sampling to–stay with me here–buying a car. We all want more for less. Crash course in sampling.
#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram
The Realtime Report
MARCH 5, 2014
It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. What do you think – are you ready to buy through a hashtag?
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
Although display advertising has room for improvement, there are many people who see its effectiveness, as evident by the fact that display advertising made up a large chunk of the nearly £5.5 billion the UK spent on online advertising last year. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach.
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? tv advertising.
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. But for most, campaigns require constant pruning, editing and refreshing of the audience, copy and imagery. What Is a Trigger? 10 Days.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. US: PLEASE BUY SMOOTHIES. It’s easy to get tunnel vision as a marketer. You’ve got lots of goals to achieve , and only so many hours in the day to get there. So you put your head down, get focused, and get results.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.
The Trouble With Online Advertising
AUGUST 21, 2012
Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.
Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds
FEBRUARY 8, 2016
Hey, more power to you if you had $5,000,000+ to spend on ads last night, and even more to have your agency create and produce the ads, but I am waiting to see who the real advertisers were and are from last night. All of us need to remember that integrated marketing that is built as a campaign is critical to effective communication of our brands. It’s over. That Is A Problem!
The Truth About Advertising In 2013
MAY 16, 2013
Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. advertising. advertising agency. advertising industry. People read what interests them. media.
10 Tips and Strategies for a Better Facebook Marketing Campaign
MAY 22, 2016
10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. The benefit to the advertiser is converting visitors who want to download the report into email list subscribers. I Had This Problem and Solved It. Multiple entry points in funnel. Should.
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
JULY 1, 2016
Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. It’s specifically for advertisers who don’t currently have a large, built-in audience to target for leads and sales. Once again, far too many advertisers start and finish here. The Problem. Not true.
Computers vs. Humans: Media Buying in the 21st Century
Ignite Social Media
AUGUST 19, 2016
They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying. Buying Natively. Comment below!
Can’t Buy Me Love: How to Avoid Social Media Fraud
Convince & Convert
AUGUST 20, 2014
You can buy them. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all. It’s so easy to fake it online. You want a hundred thousand Twitter followers?
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. Media is bought, ads are placed and metrics are gathered post campaign. adweek.
What Advertisers Want: 6 steps to Attract Advertisers to Your Blog
JULY 30, 2013
How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Can advertisers see themselves being a topic of conversation?
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). This advertising is known as Paid Search. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement.
There is NO Passive Marketing with Social!
Buzz Marketing for Technology
MAY 16, 2012
Take for instance the example of TV. In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Well “hope” isn’t a strategy. Not so with Social Media.
When Agencies Oversell Practice Areas, No One Wins
DECEMBER 9, 2015
This mentality also stems from the “agency of record” concept, which has lost meaning and traction in an increasingly digital world (just look at the recent cases of Best Buy and Chobani ). If that person leaves, there is not only no one left to run it, but also the entire history of that channel and its campaigns are lost. By Robert Glazer. Overpromising is a Dangerous Game.