Trending Sources

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. Why Do Facebook and Instagram Dominate Social Advertising? And of course, they were right. ” And guess what? The gambit will work again, and is already succeeding.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Take the time to consider a few different options, and research them. never really considered myself to be that, but I felt fortunate that my career path said otherwise. And they have. Don’t believe me? It’s become its own epidemic.

Buy 51

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B 51

Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. If you are looking to buy a hybrid car, this is probably a good time to do so, as the topic has gained not only traction in recent years, but also interest from a lot more car manufacturers. Find the Trending Keywords in Your Niche. On the rise? Business SE

Social Networks Have Little Influence on What You Buy Online

Pamorama

So Google will maintain its dominance when it comes to advertising earnings as long as it continues to hold the upper hand in impacting consumer shopping habits — advertisers obviously want to be where they can influence purchase decisions, and they will keep promoting their goods and services on Google as long as they get good results. Case in point: Google Buzz.

Buy 60

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. That stuff is important to the business, no doubt.  What did I miss?

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Some advertising campaigns are meant to be flighted. Marketing advertising

The Truth About Advertising In 2013

Twist Image

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. advertising. advertising agency. advertising industry. research. Sometimes it''s an ad."

Advertising. Full Steam Ahead.

Twist Image

"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Yet while 95% of B2B marketers have created corporate social media accounts, half are still not active on social media on a regular basis. •  Don’t rely too much on advertising. Image Credit: B2B Marketing Insider.

B2B 127

Second Screen TV - Research

Diva Marketing Blog

Only now you can chat with your friends about the show, play a few Walking Dead  games and perhaps even buy that cute dress one of the actresses is wearing. The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices,   is a report based on the CivicScience data collection and research platform.

Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm. It''s also about more than advertising. advertising budget. That works.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.

Getting The Social Customer To Buy

Twist Image

It's mostly their traditional advertising or a longer version of a TV ad. She goes online and does some research. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. She does some online research, posts some options on Facebook and tweets them up. traditional advertising. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It's true. What are brands really up to? nothing.

Buy 42

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands.  Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.  A sales representative deals directly with the company but little strategic support is offered. For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services.

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. The issue is native advertising’s potential to confuse readers about what is and what is not news. Like it or hate it, native advertising is here to stay.  Because it works.

What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Can advertisers see themselves being a topic of conversation?

CPM 19

An Advertising Tide Probably Won't Raise All Of The Boats

Twist Image

There has been a lot of talk online about the end of advertising lately. Whether it''s a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers the right to shoot 15 seconds of video along with their filter-tinged pictures, everyone is screaming that advertising - as we have known it to date - is dead (and/or dying). Ask people if they like marketing and advertising. Advertising doesn''t work. We like to say that advertising doesn''t work, but what do we really know? big data.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Buy risk-free and download PDF immediately. Research. Planned Research. Data-Driven Research. Free Research. In the last recession, online spending cratered along with the rest of the advertising industry. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Opt in to receive research updates via email.

The Trick of Convincing Someone to Buy From You

Engaging Brand

We know they research online. We know that we need to stand out from a crowd of different websites, blogs, advertising methods. We know that people can''t be truly happy with their exisitng supplier because why else would they be researching or surfing for different alternatives. We know the consumer spends their time online. And as humans we were born to convince! If I said.

Buy 16

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Twitter announces “Tailored Audiences” for ad retargeting – Twitter has officially launched its ad-retargeting product globally; businesses advertising on Twitter can target users who have visited their website (TechCrunch). Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Google+. Twitter. Tumblr. and… Apple?! Any social media updates that we missed?

Apple 24

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise. 57% of customers say they are more apt to buy a product in a store after receiving an email.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. Image credit: Association of National Advertisers. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.

5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons. Similar to both Facebook and Pinterest, Instagram now has the capability to add ‘Buy Now,’ ‘Shop Now,’ and ‘Learn More’ buttons onto their ad units.

The New Integrated Advertising Approach in 2020: Advertising in a Hyper-Real-Time World.

Blue Focus Marketing

The following post by Mark Burgess ( @mnburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the true integration of all relevant paid, owned and earned media.  Brands will evolve their understanding of the consumer’s buying behavior in order to find the right information for the right individual through the right channel at the right time.  Advertising & Mktg. link].

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” General Marketing Stats. 1. Really.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. billion on online video advertising in 2013.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? This media fragmentation has also affected business buying behavior. Shifting the B2B Media Research Model. Welcome to the Era of Media Sprawl. The solution?

Advertising Your Blog: Go Viral on a Blogger’s Budget

ProBlogger

But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. In this article I am going to show you the ins and outs of advertising your blog on a budget. I am going to show you how to raise the money and then where to spend it to reap the most rewards. Research the competition. And where?

Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA

Blue Focus Marketing

The following post by Mark Burgess ( @mnburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the true integration of all relevant paid, owned and earned media. Brands will evolve their understanding of the consumer’s buying behavior in order to find the right information for the right individual through the right channel at the right time. Advertising & Mktg. link].

Inbound Marketing vs. Outbound Marketing [Infographic]

Pamorama

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketingMarketing communication as a two-way dialogue emerged in response to these changes in behavior. People People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.].

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

With the right combination of technology, research and testing, e-commerce businesses can now deliver a personalized online experience that far exceeds anything that can be delivered in store—short of hiring a dedicated personal shopper. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more. How does social media use differ in B2B vs. B2C companies?