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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Marketing Attribution Software to the Rescue. The answer lies in finding the right marketing attribution software solution.

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Related Stories Apple Debuts iBeacon Location Technology in U.S.

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Understanding Martech niches (from chiefmartech.com): PR

Audiense

The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day! These are the niche audiences we will analyze in alphabetical order (directly from [link] if you have any preference in prioritization let us know: Advertising & Promotion: Mobile Marketing.

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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Take Message Spike Alert notifications connected to Sprout’s Smart Inbox.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

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