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PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Press releases from PR Newswire, Business Wire, PRWeb and Marketwire frequently appear in the listings.

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Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange

Bill Hartzer

If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies.

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. And if so, when should you publish a press release rather than simply announcing the news on social media? The word spreads organically.”.

Strategy 130
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Social Media Press Releases and Social Media Newsrooms – Just Good PR

Proactive Report

(And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Looking back at the history of the press release one can see that the way we format a release to reach the media has changed as the media has changed.