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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Social media takes the lead, with the agency using it to share events, roll out new programs, gather community feedback, and even for customer service. Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media.

Strategy 130
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Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. The majority of their followers are parents who actively engage with the brand for their family-friendly content – which this was anything but. Sending hot and steamy noods lets people know you care.

Campaign 108
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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. This in-house developed tool was actively used by our own team while working with the Nimbus Platform and their CEO Alex Lemberg.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Otherwise, you run the risk of it coming across as inauthentic. Coca-Cola got this right. Image source.

Examples 177
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Decoding corporate communications: Functions, goals and skills

Sprout Social

Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. Some companies, like QAD Inc.,

Skills 107