Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. My primary platform for content curation is Twitter. This is for two reasons: a. buffer them).

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. An active community is a powerful thing. That’s the person who tells you they “will not do X if you do Y.&#

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Social Media Foursquare Communities Flickr 216

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

OCTOBER 15, 2023

I was able to get it back, then I was briefly put in Facebook Jail due to “suspicious activity” that was me wishing people “happy birthday” on FB (because I’m nice like that). And then, this morning, I got a notification from FB thanking me for confirming my ID… and I was able to get back on the platform.

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Facebook Notification Process Consultant 100

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. We approach influencer activation, much as we would spokesperson activation. manual social media searching, local news, niche publications, community events, etc.,

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. You need to find your audiences and influencers and on which platforms they publish.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Conclusion. Image via Pexels.

SEO 169

SEO Instagram Exercises Small Business 169

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. On the media side of things.

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Twitter Press Release Social Media Industry 222

Waxing UnLyrical

NOVEMBER 30, 2018

Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Email/Newsletter Subscriber Growth. Conclusion.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . reading and traveling.

Foursquare 237

Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

JUNE 4, 2019

He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie. Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. measurePR. —

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Build an Active Facebook Wall. An active Facebook wall creates the kind of social proof you need to show creativity and authority.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Look critically at your company’s online presence and social media to get an “outside” idea of how you are perceived.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

DECEMBER 11, 2013

With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming. Ad spending on social media has shot up from Rs.94

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. So CMOs globally (and in India) are taking flash mobs to social platforms to give them a new lease of life.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

AUGUST 14, 2012

concepts that I constantly “preach” both in my daily life as a undergraduate communication/public relations professor at Curry College , and in my “other” life as an actively-engaged member of the Public Relations Society of America. Words like “empathy” and “people” were everywhere.

Banking 245

Banking Flickr Library Newsletter 245

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MARCH 6, 2012

We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. And by that I don’t mean the same activity over and over. I saw consistency in quality of character and communication across multiple social channels.

Social Networking 178

Social Networking Patterns Flickr Industry 178

Waxing UnLyrical

FEBRUARY 3, 2016

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. Social media interaction isn’t exactly a team sport. We blithely assured them we were “planning.”.

Sports 100

Sports Banking Flickr Energy 100

Waxing UnLyrical

FEBRUARY 26, 2011

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. – but you already know what it takes to connect with people.

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Authentication Social Networking Flickr Meeting 230

Waxing UnLyrical

JUNE 13, 2011

If you don’t know him, Rob is the founder of this platform that makes it easy for nonprofit organizations to embark on fundraising activities even if they don’t have much technical knowhow (w00t!). But one of the definite highlights for me was meeting up, for the second time in two weeks, with Rob Wu of CauseVox.

Embedding 200

Embedding Eventful Flickr Meeting 200

Waxing UnLyrical

JUNE 13, 2016

The future of digital and social media in government comms. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. AVES – we moved on years ago! Breaking Out of The Box Only To Be Put in Another.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. It really is a conversation platform. It syncs with several platforms.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 20, 2012

Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. Finally, if you are not consistently active, they will not Like the Page. The Page will show up in Google search results. Remember that old saying, “Know your customer”?

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

MAY 2, 2014

There is an entire #teamsuzy brigade on Facebook (that’s where I tend to spend the little “social media” time I have these days) that has been rooting for her, and continues to cheer her on… and many of you are a part of it.

Communities 262

Communities Community building Insurance Consultant 262

Waxing UnLyrical

MAY 2, 2011

In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact.

Training 156

Training ROI Eventful Cost 156

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? How many active followers do they have? Writing a post about your business or service.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

JULY 22, 2016

Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Set up a system to track your internal activity. More on that below.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

JUNE 28, 2011

As I anticipated, it was one of the Cyprus active chats, with a lot of people asking questions, sharing their own views and lurking as well. For most Facebook is more personal and LinkedIn more professional, but we see influence happening in both platforms.”. Here are a few of the questions and Megan’s answers: 1.

Klout 203

Klout Influencer Discount System 203

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Sounds like a thrilling Friday night activity! I recommend building a list of 15–20 blogs you’d like to post on.

Tips 100

Tips Proposal Repository Influencer 100

Waxing UnLyrical

APRIL 15, 2016

This is an actual pitch I received two days ago: “I’m reaching out because you have an active following on social media and we’re currently looking for influencers like you to post engaging content on your social media accounts that would be of interest to your followers.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. On that note, diversifying media can add appeal too, like adding mini video or audio casts.

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Class WordPress Creative Commons Postrank 215