Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Let’s use Spotify as an example. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. FriendFeed’s activity for me has ebbs and flows.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. Advertising Bans.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

There have also been doctors that have used social networking tools, like Twitter, during surgery. One great example this year has been Blame Drew’s Cancer. You can have a create a network or a group bookmarking account so that anyone can add new bookmarks, tags to existing, and add comments.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In social media spheres, it’s almost unavoidable to not engage online with content in some way.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

JULY 15, 2010

Social media marketing, SEO, and forum marketing are the great ways to expand your market coverage. Schedule those important activities in your weekly calendar. What’s a good example of this? There are a few bloggers who are smart and great writers … like you for example, Tamar. Bit you are the exception!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

AUGUST 25, 2010

On a particular forum I am active on (yes, I still use them!), Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful. Small businesses can’t always follow by example, unfortunately.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Industry and social media connections are further broken into additional categories, as seen in the charts below.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MAY 5, 2010

On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Social Media isn’t only Social Networks. You can get your co-workers and friends to be active on Yelp.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JUNE 10, 2010

As long as there’s a healthy balance in their activities, I don’t see a problem. COPPA laws protect children under the age of 13, and that’s why Ani’s blog, for example, is protected (by her mother’s request). Side note: The free flow of information on the web is a part of our modern world.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. Instead of having to actively search for new and interesting things, our friends were doing the work for us.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

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Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. The more active you are on StumbleUpon, the more opportunity there is for you to grow your network and expose your own content to more and more StumbleUpon users. This is not a real example, readers.)

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

If they have too many friends and not many followers, for example, you might not want to follow them. You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. A specific number of friends.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. You can promote your social media profiles by integrating offline media. For example, I’ll put “I tweet. Measurement Audit What part of my social activities do I measure?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. For example, Rule #1 is “Thou Shalt Be Honest.&#

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Darren suggests having a memorable design, trying your hand at being a character (e.g.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Performable.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. The problem: he was not at all active on the high profile blog and hadn’t written a single comment. Some blogs cover startups that meet a specific set of criteria.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This is a post that looks at some of the high performers and gives examples on how you can do the same. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Geography, for example, comes into play here. Summary: network (the verb). Social Networks.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

APRIL 8, 2010

And at the very least, claim your identity on the applicable (and at the minimum, popular) social media communities before someone else does whose presence — under your name — could be detrimental to your marketing efforts. And get your account started and active immediately. Affiliate marketing, for example, comes to mind.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. All social media etiquette rules were not heeded to. Keyword stuffing, for example, might have worked 5 years ago, but it’s not a successful tactic anymore.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? As such, you deserve to call the shots within reason, and the first illustration you gave is a fine examples of this. I used her as an example for others.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 4, 2008

Personalization : presenting results based on past activity. How did they motivate themselves to continue (while still focusing on school and other “full time&# activities)? Maybe that’s a bad example. Vertical search : focusing on a specialized area and building search upon this small slice. Everyone laughs.]

Conference 100

Conference StumbleUpon Engineering Flickr 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Nail a Job Interview (and Actually Get the Job) (Brass Tack Thinking): This particular article actually doesn’t talk about hiring via social media, but has some good advice for general job seekers. Here are other examples about how to leverage the popular video sharing site to get a job. Yeah, you guessed it. Enough said.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

With 350 million+ users, a self-promoting and natural way to have people promote your product, and a very active audience full of close friends and family, what’s not to like? Here’s an example of a simple tab I set up: Welcome! Scroll down to the end of the post for details on how to win. Marketers love Facebook.

Facebook 279

Facebook How To Applications URL 279