Sprout Social

APRIL 15, 2020

Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases. — Chipotle Delivers (@ChipotleTweets) March 16, 2020.

Strategy 143

Strategy Metrics Hubspot Retail 143

Keyhole.co

MARCH 28, 2024

For example, you can share an article about how auto loans work on LinkedIn as a car financing company. See how a CEO of a BPO company uses hashtags for his LinkedIn post as an example: You can use hashtags for your LinkedIn profile and posts. Have you seen an increase in the number of these metrics?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. Take Facebook Messenger, for example.

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

FEBRUARY 29, 2024

For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. By tracking essential metrics such as audience growth, engagement and post volume across various networks, marketers can benchmark their social presence against competitors.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. For example, let’s say your brand is selling creatine supplements. These individuals are often active early morning or late evening – prime times for workouts.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JULY 11, 2023

For example, are you familiar with the ALS Ice Bucket Challenge? Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer.

Hashtag 52

Hashtag Campaign Instagram How To 52

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. Your ROI shows you which marketing activities generate the most value. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Total COGS: Cost of goods sold.

ROI 113

ROI HootSuite Cost Campaign 113

Pixlee

SEPTEMBER 29, 2020

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. Why Customer Engagement Metrics Matter. What is Customer Engagement? 2 Online Reviews.

Engagement 90

Engagement How To Metrics Loyalty 90

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Source: Salesmanago. How do you measure B2B CX?

B2B 101

B2B Marketing Metrics Survey 101

Buzz Marketing for Technology

NOVEMBER 7, 2012

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Want to know the secrets of the most successful online retailing giants, eBay and Amazon?

Conversation 260

Conversation Retail Hubspot Buy 260

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. This is a common collection method for online retailers.

Data 125

Data Survey How To Review 125

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. For example, there was the addition of “ featured snippets ” that pull content to address search queries right on the results page. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok is the sixth most popular app globally based on the number of monthly active users. . important; }. billion times. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Buzz Marketing for Technology

SEPTEMBER 26, 2012

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Some examples of plugins are: “Like” button: lets visitors share main site pages back to their Facebook profile with one click.

Brands 279

Brands Facebook Guidelines Conversation 279

Webbiquity SMM

SEPTEMBER 1, 2016

billion active users worldwide. This rapid adoption and activity can make a big difference for expanding companies. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). This will increase by nearly 25% in two years.

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

MAY 19, 2021

Every time you reply to a customer on social, you’re actively demonstrating that you care about their opinions and feedback. Check out River Island , for example. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Choose a brand over the competition (77%).

Engagement 136

Engagement Brands Review Influencer 136

Pixlee

JULY 7, 2020

While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist. Michaels is a great example of a brand that successfully pivoted their marketing strategy during the uncertainty around the pandemic.

Brands 57

Brands UGC Communities Class 57

Pixlee

APRIL 25, 2019

Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. When FOMO Died.

Communities 75

Communities Geotagging Brands UGC 75

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Just set up a search on Keyhole to track their social media activity. Focus on metrics relevant to your business and social media strategy. Set achievable goals.

Social Media 52

Social Media Strategy How To Analysis 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience. Yes, you heard it right!

Instagram 52

Instagram UGC Hashtag Collaboration 52

Buffer Social

AUGUST 16, 2023

We chose the higher education, retail, and food and drink sectors where our experience and passions lie. Focus on client retention and referrals At Prohibition PR, we understand that client retention and referrals are not just vanity metrics. This also helped update employees on industry trends and thought-leadership activities.

Strategy 74

Strategy Press Release Startup Reputation 74

Postcron

NOVEMBER 21, 2019

With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure. The average engagement rate per account on Instagram is 4%.

Instagram 130

Instagram Social Media Tools Metrics 130

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Later

JUNE 5, 2019

While creator profiles come with their own unique set of perks — like exclusive access to the Instagram Creator Studio on desktop, and a wide range of analytics metrics, including engagement stats, when their audience is online, and demographic info. Check out our free Instagram Analytics Strategy Guide!

Instagram 103

Instagram Analytics Metrics Features 103

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. The majority of those examples are public-facing, B2C-oriented forums.

Examples 228

Examples Communities Brands Forums 228

agora pulse

AUGUST 12, 2020

Pinterest has nearly 370 million active monthly users in almost every corner of the globe. For example, users often create boards and save Pins when planning for holidays, birthdays, weddings, and other events. That’s because users spend 80% more on retail purchases than people off Pinterest do. Pinterest Has Enormous Reach.

Report 105

Report How To Analytics Social Media Management 105

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Here a few examples: 77% of the population of the world own a mobile phone. Personal : Messages can be easily customized to the demographic that they are targeted at, such as gender, age, location, activities, or preferences. For example, by gender, age, purchase history etc. A few statistics…. Implementation. Promotions/Offers.

SMS 187

SMS Strategy Marketing Discount 187

Hootsuite

MAY 16, 2022

For example, financial services are a lot more competitive than t-shirt businesses. Here are a few examples from retail to illustrate how much costs can change even within the same sector. A classic example is Black Friday and Cyber Monday advertising. Cost per click (CPC) Facebook ad cost metrics. Manual bidding.

Cost 94

Cost CPC Facebook HootSuite 94

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Balancing Act.

Case Study 132

Case Study ROI Social Media Team 132

Convince & Convert

JUNE 25, 2014

For example, let’s say you’re building a mobile loyalty list to drive customers to retail. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams.

SMS 166

SMS Campaign Mobile Marketing 166

Sprout Social

JUNE 25, 2019

For example, an agency with a proven track record of running social ads has a definite edge on someone learning the ropes of Facebook’s in-depth ad-targeting. Breaking down your social metrics goes hand in hand with that ever-so-important ROI. Some agencies might specialize in working with brick-and-mortar retailers.

Social Media 96

Social Media How To Marketing ROI 96

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Audiense

MAY 16, 2016

Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. If we’re posting relevant content that’s performing well on these two metrics, then we’ll be connecting with both of those sections of our audience.

Strategy 113

Strategy Automotive Campaign Social Media 113