Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. 4) None of the following are community platforms: Wikis, Blogs or Forums. Go join that! Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. And see myth #1 above.

Social Media 220

Social Media Marketing Cost Guidelines 220

Buzz Marketing for Technology

JULY 24, 2008

Find Groups. My Bookmarks Digg Del.icio.us And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner. Recently Active Groups ? This group is. This group.

Company 279

Company Health Care Energy Groups 279

Kikolani

FEBRUARY 18, 2013

Moms, on the other hand, aren’t hanging around Digg or Linkedin. This runs the risk of spreading you and your resources too thin to actively test any marketing strategy and it may wear you down as well. Be Active in the Community. Follow Your Target Market. Who are you selling to? They are over at Tumblr – are you?

Trends 142

Trends Social Media Tumblr Campaign 142

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Just like it’s not uncommon for someone to click the “Digg&# button on Digg without ever visiting the site.

Aggregator 151

Aggregator Content Digg Posterous 151

Laurel Papworth

SEPTEMBER 21, 2010

Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. The Digg Situation. The new Digg looks, therefore, like a mix of Facebook, Twitter, and RSS. Strangers become friends.

Influencer 85

Influencer Digg Social Networking Communities 85

Kikolani

FEBRUARY 7, 2011

With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and don’t have wi-fi). Inside the New Digg, Including New Auto Submit Feature. This is a guest post by Tom Parnell. And where are they holding this debate?

Influencer 161

Influencer Facebook How To StumbleUpon 161

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Proactive Report

OCTOBER 31, 2009

So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Key page activity (post-activity). Registered users (new / total / active / dormant / churn).

Engagement 65

Engagement Widget Metadata Digg 65

Buzz Marketing for Technology

JULY 14, 2008

Last week I ran a half day workshop to get a group thinking about their knowledge strategy. Search for these behaviours by seeking out people and groups who are already great at incorporating knowledge-related practices and observe them, collect stories about how they get things done. • Digg this. --> --> Trackback Pings.

Diagrams 100

Diagrams URL Technorati Exercises 100

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Events (e.g., Rich Meyer.

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

ProBlogger

MAY 19, 2022

That’s just one simple example to re-purpose content. Bloggers often hold contests or group projects to encourage others to blog about certain topics. It is more about prioritizing your time to get the most out of social sites and activities. Guest blogging, as mentioned above, is just an example.

Marketing 35

Marketing Blogger Forums Syndication 35

Idaconcpts

AUGUST 18, 2010

The difference between these people and those who stay is that the first group don’t take the time to learn how to use it to their advantage. Take iPhone coupons questions, for example. Many people create a Twitter account, use it for a week and then give up because it’s not what they expected. You can search for ‘ iPhone coupons ? ’

Questions 137

Questions Social Media iPhone Applications 137

Proactive Report

OCTOBER 31, 2009

So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Key page activity (post-activity). Registered users (new / total / active / dormant / churn).

Engagement 49

Engagement Widget Metadata Digg 49

Akamai Marketing

FEBRUARY 8, 2011

It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. Removing one’s own activities (e.g.

Postrank 134

Postrank Analytics Tools Klout 134

ProBlogger

MAY 19, 2022

That’s just one simple example to re-purpose content. Bloggers often hold contests or group projects to encourage others to blog about certain topics. It is more about prioritizing your time to get the most out of social sites and activities. Guest blogging, as mentioned above, is just an example.

How To 26

How To Marketing Blogger Forums 26

The Marketing Blog

AUGUST 3, 2010

Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Bill Hartzer

MARCH 4, 2010

Filled with instructive examples, step-by-step action plans, and takeaway information, THE AMA HANDBOOK OF PUBLIC RELATIONS is a valuable resource guide for everyone whose job or company depends on winning influence through communication, on the Web and beyond. Subscribe to the comments for this post? Share this on del.icio.us.

Handbook 100

Handbook Publishing Joomla Committee 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Not just being talked about but be an active voice in the community. If so, how?

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). December 20, 2007 at 12:28 pm toodoo » ?????

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. Perhaps the Firm decides it is innovative, interactive and educational enough to build and host an active Business (Fan) Page on Facebook.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. For example, MySpace grew by 609% in one year, from just under 3.5 Digg this Post to del.icio.us Post to Slashdot.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Justin Levy

JULY 14, 2009

That’s one of the reasons charities can benefit so greatly from being active on social media channels. Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. Mashable’s Summer of Social Good campaign, for example, has a widget that does both.

Social Media 100

Social Media MySpace Widget Flickr 100

Buzz Marketing for Technology

JUNE 27, 2008

Maybe some pragmatic examples? And, since its unstructured activity (albeit directed), its hard for people and organizations that think in terms of linear, structured activity to fully comprehend what knowledge workers do -- even though these same IT people may be knowledge workers themselves! Now consider the "2.0"

Wiki 140

Wiki Project Meeting Organization 140

Josh S Peters

NOVEMBER 23, 2009

However, to start with we’re going to hit the big three to give some examples and ideas. Check out other fan pages and groups that are based in your niche and have some bearing on you or your company. Work on building outposts for your content on social bookmarking sites like Digg and Delicious to help get more exposure for it.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JULY 7, 2010

Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. This ensures marketing budgets and activities are aligned with your business goals. Tweet This! Share this on Facebook. Share this on Linkedin.

Groups 183

Groups Groups B2B Forums 183

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100