Mindjumpers

MARCH 22, 2012

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

Analytics 239

Analytics Report Google Disqus 239

Adam Sherk

MAY 30, 2012

Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low.

Team 148

Team News Digg Fashion 148

Buzz Marketing for Technology

JANUARY 28, 2010

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Which is why I prefer to have my communications group work with them much like they have always worked with the media. They are non partial and therefore they write about many firms. Tweet This!

Influencer 194

Influencer B2B Marketing Wikipedia 194

yMarketingMatters

OCTOBER 4, 2013

Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. billion people using the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay. Summary.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Sprout Social

JULY 21, 2022

Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Create a private group for loyal customers and followers. Instagram Stories alone have more than 500 million daily active users. Disappearing content apps. Discussion forums.

Types 145

Types Social Media Microblogging Overview 145

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Subscribe to the comments for this post?

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Tweet This!

B2B 173

B2B Content Marketing Syndication 173

Adam Sherk

OCTOBER 6, 2010

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. So I ran 30+ news sites through the tool. Ilya Grigorik October 7, 2010 at 1:21 pm Adam, great stuff!

Sites 176

Sites News Postrank Engagement 176

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Can your social media activities cost you your job? Share this on Facebook. Share this on Linkedin.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. Blogging is a social activity. Post regularly. A healthy blog thrives on fresh content, at least once per week, more often if possible. Share this on Bebo. Share this on Facebook.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

SocMed Sean

FEBRUARY 26, 2012

If you look at the core functionality of Google+ (status updates and making/grouping connections), it’s not that different that Facebook and Twitter. The problem was, there was a place for this kind of activity to occur, called Twitter. Just create a board, pin things to it, and follow any other boards that interest you.

Google 252

Google Ensembli Aggregator Social Networking 252

Adam Sherk

JANUARY 26, 2010

Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg? According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs.

Team 150

Team Social Media Digg Press Release 150

Saying It Social

JUNE 3, 2010

SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. Are you using social media to grow your business? Please share your experiences!

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Bill Hartzer

OCTOBER 12, 2009

MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media&# that is a comprehensive analysis of luxury auto brands and their presence within social networks. More information about the study is available at [link] or [link]. Tweet This!

Social Media 103

Social Media Brands Digg Forums 103

Adam Sherk

SEPTEMBER 17, 2009

To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. Fox News is strongly ahead in terms of fan engagement and activity – their like and comment numbers are significantly greater than any of the other sites. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Saying It Social

APRIL 21, 2010

Your Friends Find out what your friends have liked, shared, and commented on through the Activity Feed and Recommendations social plugins. These features enable you to share the things you care about on Facebook and with other visitors to that website through the activity feed and recommendations plugins. What are Social Plugins?

MySpace 132

MySpace StumbleUpon Digg Reddit 132

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Just like it’s not uncommon for someone to click the “Digg&# button on Digg without ever visiting the site.

Aggregator 151

Aggregator Content Digg Posterous 151

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Ooh, not a good idea.

Social Media 220

Social Media Marketing Cost Guidelines 220

Kikolani

FEBRUARY 18, 2013

Moms, on the other hand, aren’t hanging around Digg or Linkedin. This runs the risk of spreading you and your resources too thin to actively test any marketing strategy and it may wear you down as well. Be Active in the Community. Follow Your Target Market. Who are you selling to? They are over at Tumblr – are you?

Trends 142

Trends Social Media Tumblr Campaign 142

The Marketing Blog

MARCH 8, 2010

In addition, Sriram Vadlamani has talked about it on the Asian Correspondent site Quotes from the Asian Correspondent Story Many companies are using Twitter actively and many users are on Twitter but not much activity. Also, knowing the reason behind in active companies – lack of interest / confidence / resources / knowledge ?

Study 180

Study Company Web 2.0 Twitter 180

Laurel Papworth

SEPTEMBER 21, 2010

Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. The Digg Situation. The new Digg looks, therefore, like a mix of Facebook, Twitter, and RSS. Strangers become friends.

Influencer 85

Influencer Digg Social Networking Communities 85

Buzz Marketing for Technology

JULY 24, 2008

Find Groups. My Bookmarks Digg Del.icio.us Recently Active Groups ? Omaha - Company of Friends Welcome to the Omaha COF group. This group is. Tampa Bay - Company of Friends Welcome to the Tampa Bay COF group. This group. Buffalo - Company of Friends Welcome to the Buffalo COF group.

Company 279

Company Health Care Energy Groups 279

Kikolani

DECEMBER 29, 2010

The business owners are the ones, who participate the most actively – apart from searching for problem solutions and potential partners they set goals to attract attention to their creative projects or businesses via those social media. Those sites should be as close to the niche of your activity as possible and have nice rankings.

Forums 126

Forums Proposal Project Activities 126

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Proactive Report

MAY 24, 2012

You need to find people or groups who already love and support your brand and would be delighted to forward your message. But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon.

Brands 101

Brands Klout StumbleUpon Digg 101

Kikolani

JUNE 16, 2011

Unfriending on Facebook can be a bit of a time consuming activity as you have to go to the person’s profile and scroll down past their friend’s list in the left sidebar to find and unclick the Unfriend link. You added me to a group I have no interest in. The Art of Unfriending. Click the More link and then the See All link.

Facebook 167

Facebook Groups Groups Notification 167

Proactive Report

OCTOBER 31, 2009

So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Key page activity (post-activity). Registered users (new / total / active / dormant / churn).

Engagement 65

Engagement Widget Metadata Digg 65

Kikolani

JULY 28, 2010

There are a number of great networks specifically built for bloggers for the purpose of bookmarking, forums, groups, and networks. Some that I am particularly fond of are Blog Engage (blogger’s social bookmarking site), Blogger Den (the alternative to Digg for bloggers), and BloggerLuv. Guest Blogging. Forum Signatures.

List 144

List Alltop Forums Technorati 144

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Already, however, it’s gaining momentum among “Digg refugees&# and folks who don’t feel comfortable on other social networks. Interestingly enough, you can see recent voting activity, including who buried your stories. Social Desire November 30, 2007 at 5:26 pm Don’t Digg? It’s instant.

Review 102

Review Digg StumbleUpon Web 2.0 102

Bill Hartzer

DECEMBER 22, 2010

web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. NFL Internet Group 26,238,000. comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. Share this on del.icio.us.

comScore 101

comScore Wikimedia Yahoo Technorati 101

Bill Hartzer

MARCH 26, 2009

Thumbplay chose Attivio’s Active Intelligence Engine(TM) (AIE) because Thumbplay needed improve its ability to support massive search query volumes and frequent, low-latency updates, while reducing costs and expediting development. Subscribe to the comments for this post? Share this on del.icio.us. Post this on Diigo.

Engineering 93

Engineering Technorati Aggregator Yahoo 93